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Income Targeted. Goals Set.

Because written goals have a higher probability of being achieved, we’ve recently created a workbook and presentation called, “The Income Based Approach to Real Estate Marketing” which is a goal setting program designed to show you how to allocate your marketing investment to generate the leads necessary to make the sales that will increase your income now.targetdarts_39226978


Based on lead generation research we completed in this fall, this workbook and the accompanying spreadsheets are similar to the method a financial planner uses with their clients; start with where you’d like to end up and then put in place the actions you need to take to get there – This is not a long, three to five year plan – especially difficult in these uncertain times — but a goal setting exercise designed to help you achieve your desired income now.


 This 4-step program will walk you through –  

1.      How much money do you want to make?

2.      How many homes do you need to sell?

3.      How many leads do you need to generate to sell
that number of homes?

4.      What marketing sources can you use to drive the right number of leads of the right quality to sell the number of homes to generate the income you want?


We’ll be making this presentation at the National Association of REALTORS convention in our booth (#2435) at the Exhibit Hall.  The schedule is below.


Friday, November 13

5:00 p.m.


Saturday, November 14

10:00 a.m.

1:00 p.m.

3:00 p.m.


Sunday, November 15

11:00 a.m.

1:00 p.m.

3:00 p.m.


Monday, November 16

10:00 a.m.


Please join us for the presentation, or for more information, go to www.realestatebookmediakit.com/income to learn more.

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  1. I love it! This is very informative, I completely agree.

  2. Thanks Sarah for the feedback. Did yoy have the opportunity to review the magazine we created on this topic? If not, I’d be happy to send you a free copy if you’d like.

  3. Excellent tool!!!!!

  4. Austin is pretty nice as far as big urban ceiits go and the weather is mostly good.Just be forewarned that Austin is a blue dot in a sea of red.There are A LOT of California and other non Texan transplants there that have screwed up the local politics.Its kind of like a little Cali-greenie-hippie place.Outside of Travis county is great though and most of the libs stay in the city.

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