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Is Email Marketing Part of Your Business Plan?

By Courtney Soinski

shutterstock_167545355The great big world of marketing has come a long way over the past few decades, especially since the emergence of social media, search engine marketing, and yes…even email. If email marketing is not part of your business plan, then it’s time to make a change.

Here are 5 reasons why email is the way to go.

Email gives you relevant insights.

Many email marketing services offer detailed analytics reports for each of your mailings. Study them so you can use those insights to benefit your next campaign’s success. Take note of your opens and click-through rates (CTR) in order to identify what’s making the numbers go up or down. Be sure to pay attention to the number of unsubscribes – if opt-outs are high, you may want to try something different in your next email.

Email is personal and targeted.

Email-MarketingBy implementing email marketing in your business plan, you are able to completely personalize, target and greet each person with ease. You can even segment your contact lists into demographics such as location or gender, then send custom emails to people in those smaller lists. This has been proven to improve the overall results of your email campaign, so why not give it a try?

Email is shareable.

A great email contains content that people actually want to share, and gives readers an easy way to do it. In addition to having a “forward to a friend” link, it helps tremendously to include buttons to share on Twitter, Facebook, Instagram, and any other social media platform. Include a public link at the top that directs readers to the web version of your email. This makes it super simple for people to spread the word!

Email has a global reach.

Regardless of where you are sending from or who you are sending to, you can reach your target audience everywhere in a very short time. Email marketing helps keep customers around for a repeat purchase or even get brand new customers. Also, I highly recommend setting up automated email campaigns. They are simple, automatic, and completely customizable. Keep in mind, however, the spam laws in different countries like Canada. To avoid any trouble, familiarize yourself with the CAN-SPAM Act.

Email provides a higher return on investment.

Email marketing has the power to increase sales as long as you know how to use it. You’ll show your customers how valuable your brand is by simply sharing information about your business and content related to your product or service through emails. I have found that the best approach is by sending your readers a variety of different types of emails, such as promotional or an email that introduces a new product or service to the brand.

Try sending different types of emails to different segments of your audience for the best possible results. Track your analytics to gain an understanding of what works and what doesn’t work.

Good Luck and Happy Emailing!

 

Source:

“How Email Marketing Helps Your Small Business”, Vertical Response;

“15 Email Marketing Tips”, Forbes

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