The Real Estate Book Blog

How to Grow Your Real Estate Business in a Slow Market

How to Grow Your Real Estate Business in a Slow Market

Slow market growth is what separates successful agents from those who consistently remain stagnant.  It’s much easier to move houses when business is booming, but in those slower periods, you really have to innovate. Of course, when the market takes a downturn,...

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What Are the Different Types of Home Loans?

What Are the Different Types of Home Loans?

From the first time you googled “houses for sale,” you knew that you'd eventually have to apply for a mortgage. Then you googled “mortgage” and found out how much more there is to mortgages than meets the eye. There are private loans and government-assisted loans,...

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The iBuyer Trend and Why You Should Avoid It

The iBuyer Trend and Why You Should Avoid It

Thinking of selling your house? There's a new buyer in town, and it's an algorithm.  What are “iBuyers,” exactly, and what do they mean for you? Is it a good idea to take the human element out of selling your home in favor of letting a computer crunch the...

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The Home Inspection Process: What Buyers Need to Know

The Home Inspection Process: What Buyers Need to Know

You’ve successfully navigated the intricacies of the home buying process, from deciding what kind of neighborhood you want to live in to getting approved for your mortgage. After taking a tour, picking a desired property, and agreeing on a sale price, it’s time to...

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First Time Home Buyers: Everything You Need to Know

First Time Home Buyers: Everything You Need to Know

Buying a new home can be equal parts exhilarating and stressful, especially for first time home buyers. As if the actual move wasn’t hard enough, there are many decisions that have to be made early in the process that will determine how smoothly it will all go, from...

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Branding for Real Estate Agents: Focus on the Why

Branding for Real Estate Agents: Focus on the Why

Although people talk about the real estate industry as though it were a unified thing, the reality is that real estate agents are individuals that approach their work in unique ways. When real estate agents engage in branding, it's a highly personal exercise. ...

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Putting Your House on the Market

Putting Your House on the Market

We get it – selling your home is intimidating, not to mention emotional. One of the most difficult parts is getting ready to put it on the market. There are the financial considerations, like what you should list as an asking price and how low you're willing to go....

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Snow Day Tips for Your Home

Snow Day Tips for Your Home

Be smart about your thermostat. The Department of Energy recommends keeping the thermostat at 68 degrees Fahrenheit while you’re awake and at home, and lower when you’re asleep or away. How low you go depends on what’s right for your family and your health. During...

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Renters Say Homeownership Is a Top Priority

Renters Say Homeownership Is a Top Priority

Americans overwhelmingly believe owning a home is a good financial decision and a majority of renters say home ownership is one of their highest priorities for the future, according to a survey by the National Association of REALTORS®. The 2013 National Housing...

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4 Ways to Go Solar Without Solar Panels

4 Ways to Go Solar Without Solar Panels

Take a drive around your neighborhood and chances are those solar panels that once seemed so futuristic are becoming a pretty common site. But, even if you’re not ready to make the plunge to full-out solar power (and pay the price that panels cost), here are four ways...

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Print Marketing for Real Estate Agents

Print Marketing for Real Estate Agents

The digital world is vast, and it seems like we’re always connected to it. But when you want to reach as wide an audience as possible, it’s important not to overlook one of the most straightforward and consistently cost-efficient methods of attracting new clients:...

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