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New Distributor Roger L. Gelpey takes over The Real Estate Book ® Boston North Shore

Local professional adds interactive print and digital real estate advertising to business portfolio.


publishingLAWRENCEVILLE, GA, June 16, 2015 –

The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Boston North Shore market. Across 300+ markets in the United States, Canada, and the Caribbean, real estate agents are offered highly targeted local advertising tools. In addition, we provide expansive out of market exposure using integrated marketing packages with mobile, digital, and traditional media.

“We’re really excited to have Roger Gelpey involved with The Real Estate Book® of Boston North Shore,” said Adam Brown, Senior Vice President of the brand. “His local presence, knowledge of the community, and his commitment to provide outstanding service will make him a great marketing partner for real estate professionals in the area.”

Mr. Gelpey’s professional background includes extensive experience in the real estate industry, and has spent the past 20 years residing in Danvers, MA after growing up in Marblehead. Currently, Gelpey is a real estate investor and has been immensely involved in home improvement for over 30 years. Bringing a press run of 15,000 to the Boston North Shore market and unique expertise in construction, contracting and sales, Gelpey is very familiar with The Real Estate Book® and the local real estate landscape.

Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.

“I am really excited to have the opportunity to bring The Real Estate Book® of Boston North Shore back to the region,” said Gelpey, “and I’m looking forward to helping the real estate professionals in the area market their properties, and support their branding goals.”

For advertising information, contact Roger L. Gelpey at 978-815-3466 or trebnorthshore@gmail.com

For more information on available markets and the opportunity, visit publishing.realestatebook.com or contact Patrick McGroder, whose contact information is listed below.

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About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit http://newpointmediagroup.com.

Contacts:

 

Edgard Negron, Director of Marketing
Newpoint Media Group, 770-962-7220 ext. 24672
Enegron@newpointmediagroup.com

Adam Brown, Senior VP, The Real Estate Book
Adambrown@newpointmediagroup.com

Patrick J. McGroder, VP, Market Development
NewPoint Media Group, 704-657-3886
Pmcgroder@NewPointMediaGroup.com

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Know Your Prospect. Build Your Business.

by Rebecca Chandler

Today, marketers know more and more about their target audiences. They’ve become increasingly proficient in securing information via big data collection and we’ve helped them all along the way by sharing more of our habits through social media, apps, preferences, etc. While some may cite privacy concerns, it could be argued that the better the marketing community knows you, the better they can serve you through advertising and offers that are more closely aligned with your wants and needs. And, conversely, you are presented with fewer ads for things in which you have no interest.

As a real estate professional or small business owner, you may not have big data at your fingertips, but chances are, the profile of your prospective buyer or seller is right there in your head. As I’ve coached agents in designing their marketing campaigns over the years, I’ve found that defining the prospective client very specifically is the first step in a successful and profitable campaign. As you plan, start with these questions.

  • Geographic Profile
    • Where do they live?
    • Where do they work?
    • Where do they shop?
    • Where do they go for entertainment?
    • What does this look like on a map?
    • What are the words used to describe these areas?

Once you’ve defined the geographic profile of your target audience, you can use this information both offline and online. For example, once you know where your prospects live, work, shop and play, you can place advertising on the real streets of those geographic locations. That may mean a billboard, a direct mail campaign, or a locally distributed real estate magazine, like The Real Estate Book®. Use lead generation tools like text codes to measure the effectiveness of your ads. Interrupt the offline habits of your prospect. Don’t wait for them to search for you online. You’ll be one step ahead of the competition.

Use the geographic profile online to define keywords that you will use on your site, and online ad buys. For example, you can very easily and inexpensively purchase ads from Facebook, Yahoo, and Google using these keywords to drive more traffic to your site.

As a next step, think through the demographic and behavioral profile of your prospect.

  • Demographic Profile
    • What is their age range?
    • What is their income range?
    • What is their family like?
    • Are they permanent or seasonal residents?
    • First home? Move up? Downsize? Second home? Investment home?
  • Goals and Objections
    • What are their main goals?
    • What are their most common challenges?
    • What are their most common objections?
    • Are their expectations sound?

This information allows you to first, develop a voice for your marketing story, and secondly, overcome any fears they may have, increasing the likelihood that they will reach out to you versus your competition. For example, if your target prospect is a young family with children, your social media campaign might include school information or a calendar of events catering to families. If your targeted prospect is an empty nester, then you would include information on selling your home quickly and the advantages of a condo in a great walking neighborhood, for example.

If your prospect’s most common objection is commute times, then include traffic pattern information. The fact that you are well-versed in helping them through their most common trepidations will make them much more comfortable relying on you in their home search.

While this exercise may seem like common sense (and it is), actually going through the steps and definitions will help you make sure your marketing plan is focused and effective.

For more tips on designing successful marketing campaigns for real estate, contact your local Real Estate Book representative.

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The Income Based Approach to Real Estate Marketing 2015

Planning for 2015? Click the link below to download our worksheet and get started!

2015 Income Based Approach to Real Estate Marketing

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