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The Three-Step Mobile Checklist

smartphoneBy Courtney Soinski

Now more than ever, it’s rare to find someone who doesn’t have their mobile phone next to them or within reaching distance. With the help of mobile technology, people can get the answers they’re looking for in seconds. Mobile technology is all about “instant gratification” and it’s become a basic expectation in today’s fast-paced, constantly-connected world.

The same can be said when we look at the real estate industry. When potential buyers are out and about, they want answers, they want them now, and they use their mobile device to get those answers, instantly.

As we immerse ourselves in the era of mobile technology, it’s easy to see that these devices are having an effect on how we interact in the world, have relationships, and do business. We can definitely see these trends as the real estate industry embraces a new consumer: a mobile consumer.

There are three things these mobile consumers rely on:

  1. connectivity,
  2. convenience,
  3. and access.

They not only expect to get information via mobile, but they are expecting to communicate with businesses from whom they buy a product or service.

According to the Google & Compete Home Shopper Mobile Survey, it was reported that 89% of home shoppers use mobile search at the onset of looking for a home and throughout their research. Meanwhile, 68% of are using mobile applications throughout their home search.

New home research happens on the go. In fact, 31% of home shoppers research on their mobile devices at work, 77% at their current house, 28% while waiting in line, 27% at a restaurant, and 26% at other peoples’ homes.

And, mobile is still evolving. We can expect to see many more ways of interacting with consumers will arise as we progress in technology and thriving businesses like real estate.

 

Real estate professionals trying to reach this target audience now have to incorporate mobile into their marketing and overall business strategy. Here are 3 easy steps to put your mobile plan in action.

  1. Look for a solid and stable mobile service provider that you can rely upon to be in business and up to date on technology years from now. Let them take care of keeping your mobile plan updated. That’s what you pay them to do.
  1. Integrate mobile into all your marketing. Include a call to action on all your advertising to text to receive more information, visit your mobile site or download your app. These types of messaging should now be on your business card, your postcards, flyers, print ads, listing presentations, billboards, etc., etc. – basically, anywhere you’d put your phone number or email address should now include a mobile call to action.
  1. Put your mobile plan into your listing presentation. Chances are, your seller now expect it.

Need more information on creating a mobile marketing plan? Contact your local Real Estate Book representative.

 

Source: Google & Compete New Home Shopper Mobile Survey

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Do You Stand Out Among Millennials?

22901By Courtney Soinski

As a real estate professional, it’s important to understand how to effectively target different groups of home shoppers. This is especially true among our younger “Millennial” generation, which comprises the largest share of home buyers at 31 percent, outnumbering baby boomers.

To sell to any audience, you have to understand it. Do you know how millennials think, act and purchase? This is the first step in engaging with prospects and winning new leads.

In a world filled with technology and instant gratification, how can real estate agents stand out while targeting and keeping the attention of millennials to win more leads and sell more homes?

Advertise your brand. Everywhere.

According to a joint study from The National Association of REALTORS® and Google, real estate consumers who use the internet while researching a home are more likely to use multiple sources.

52% of home buyers start their search online, but where else do they look? Everywhere. Millennials shop for homes in magazines, billboards, yard signs, direct mail, and the list goes on. Furthermore, REALTORS® using only offline marketing and sales channels should incorporate digital to adapt to these shopping behaviors.

In addition to advertising on your desktop and mobile website along with offline sources, new home buyers also place a strong emphasis on virtual tours and videos showcasing properties.

Fish where the fish are.

Did you know that 77% of first-time home buyers drove by a home they viewed online? Take advantage of that statistic, both online and offline. Be in the places millennials are with the information they’re looking for, and then offer something of value with a strong call to action so you get their business.

Home buyers are more likely to bring their online research offline by walking through or driving by a home they viewed online. Imagine a yard sign in front of that house they’re driving by, which has a text code. Next thing you know, they’re on your mobile site and you have a new lead.

You’ll reach millennials in the real world when they see your magazine ad with a QR or text code that goes straight to your website, or when they receive a postcard with a lead generation code that gives you their phone number.

Keep the conversation going.

Millennials are deeply connected by technology, and let’s face it – they get distracted. Since this generation has such a short attention span, you want to be wherever they look. 36% of new home buyers do their shopping across multiple screens at the same time, so it’s no surprise they’re such multi-taskers.

Real estate agents must seize the opportunity to engage with millennials, the largest generation our society has seen.  Follow these tips to be prepared, connected, and ultimately, get more leads and sell more homes.

Learn more from your local Real Estate Book representative

Read more articles here:

Give Millennial Home Buyers What They Want
Sign Riders Bring Virtual Tools to Your Streets
Will Millennials Dominate Real Estate?
To Catch a Fish, You Must Think Like a Fish

 

Source:  Marketing in the Moment, ForbesThe Digital House Hunt, NAR & Google

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Five Ways to Amp Up Your Marketing

by Rebecca Chandler

LSM_phone_iconOrbit_ABCgeneric (1)The right mix of marketing tools and mediums can really amp up the effectiveness of all your marketing efforts to reach real buyers and sellers on the real streets of your real town.

Here are 5 ways to amp up your marketing efforts.

  1. Amp up your yard sign. Add a text code that leads them to a mobile site for that home and immediately sends you their phone number. You’ll gain immediate access to a hot lead and (that sign becomes a great listing tool).
  2. Amp up your website. Your website may look great on a computer, but make sure it displays appropriately on tablet or a phone. Adding an IDX feed and the GPS capability of those devices will make your personal site a favorite among buyers and sellers – and will generate even more leads for you.
  3. Amp up your listings. Wide web exposure for properties for sale today is a basic expectation. However, placing your listings in the real geographic locations where the likely buyer lives, works, shops and plays is a power move. The Real Estate Book® distributes thousands of magazines in local markets, interrupting the day of the potential buyer delivering an active advertising campaign for your listings versus a passive waiting game on the web.
  4. Amp up your personal brand. Creating a strong personal brand in your local market requires professional, high power marketing tools and integrating them into a cohesive campaign can be overwhelming. Your local Real Estate Book representative can put together a full marketing plan for you including local print, text codes, mobile sites, lead gen yard signs, and more – for an affordable single price.
  5. Amp up your results. Using the right marketing tools will increase your results and tracking all your marketing efforts doesn’t have to be complex. The Real Estate Book’s Leads Activity & Results allows you to analyze all your results and your local representative can work with you to make sure you maximize the return on your marketing investment.

 

Want to learn more? Contact your local Real Estate Book representative today. Go to http://store.realestatebook.com to find yours.

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