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New Distributor Jason Pitre takes over The Real Estate Book® of Prince Edward Island

Local professional adds interactive print and digital real estate advertising to business portfolio. 

TREB_CompetAdv-300x100LAWRENCEVILLE, GA, June 20, 2014 – The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Prince Edward Island market.  The advertising vehicle offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and wide out of market exposure via integrated marketing packages that include mobile, digital and traditional media.

“We’re really excited that Jason Pitre stepped up to the brand new Prince Edward Island territory.   Our client relationships have been strong there and Jason’s expertise and background in real estate add a new dimension of options for real estate professionals in the area,” said Scott Dixon, CEO of NewPointMedia Group, publishers of The Real Estate Book®/RealEstateBook.com.

Pitre’s professional background includes extensive experience in the real estate industry. Currently, he is a real estate investor and prior to that was a top REALTOR® in the market for many years. A very sharp businessman, Pitre is very familiar with The Real Estate Book and the local real estate landscape.

“Today, more than ever, it’s important to really market a home to sell it quickly and for the best price,” added Rebecca Chandler, Vice President of Marketing for the brand. “The multi-media marketing tools provided by The Real Estate Book® along with Jason’s professional experience have created a powerful offering for real estate professionals and the home sellers they represent.  Our clients are top agents and they look for the best.  I think we’ve hit a home run here for both.”

Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.

“A once in a lifetime experience describes my enthusiasm in launching The Real Estate Book here in Prince Edward Island,” Pitre said, “I couldn’t be happier to be working with local REALTORS® in offering our Web, Mobile and Print Marketing products. REALTORS® will achieve and maintain a hyper-localized brand with the best listings here in Prince Edward Island!”

For advertising information, contact Jason Pitre at trebpei@gmail.com or facebook.com/trebpei

For more information on available markets and the opportunity, visit publishing.realestatebook.com or contact Patrick McGroder, whose contact information is listed below.

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About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results.  Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal.  In addition, the Company’s Publications Print Division provides these services to a variety of industries.   The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets.  For more information, visit NewPointMediaGroup.com.

Contacts:

Rebecca Chandler, VP, Marketing
NewPointMedia Group
770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

Patrick J. McGroder, VP, Market Development
NewPoint Media Group
2305 Newpoint Parkway
Lawrenceville, GA 30043
cell: 704.657.3886, pmcgroder@NewPointMediaGroup.com

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5 Questions Every Real Estate Agent Should Ask a New Client.

agent_houseby Courtney Soinski

There are many articles out there suggesting questions that buyers should ask their real estate agent, but now it’s your turn!

Whether you’re an experienced REALTOR® or not, it’s important to always be crystal clear on a new client’s background information and preferences.  Know where you stand before jumping into a relationship with a lead.

Here are 5 questions you should ask a new client:

  1. Why are you buying and why is now the right time to move?  

    Learning WHY they are buying a new home at this specific time is very helpful in tailoring your real estate services to fit their needs.  It will also help you determine how many hours you can expect to work.  For instance, some may be looking for a REALTOR® way before they sell their current home, while others may wait until the last minute.  Everyone’s timing is different.

  2. How many houses have you already seen and what are your 3 favorite neighborhoods?   

    You’ll gain a better understanding of their recent real estate experience and at the same time, you’ll find out if they have already been working with another agent.  Also, ask them to list their 3 favorite neighborhoods – this is an easy way to begin discussing the importance they place on schools, demographics, and where they want to live.

  3. If we found your perfect home tomorrow, what would you do?  

    Ask this question so you can evaluate their readiness to actually move and better grasp their preferred timeline.  If you’re speaking with a first-time home buyer, use this moment to go over the closing process and any other details they need to know about buying a new home.

  4. Are you working with a lender?  

    Now you’ll can make an easy transition into a financial conversation.  This is a great opportunity to learn whether or not they are pre-approved.  If they have not been pre-approved, suggest a lender of your choosing.

  5. What would be a deal breaker?  

    Find out what they DON’T want.  Specifically, what features, or lack of, would immediately rule out a home?  This will save you tons of time and energy when finding the best home for your new client.  Everyone has different preferences when it comes to their next home, and understanding what to omit speeds up the buying process.

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Build Your Real Estate Brand. Build Your Real Estate Business.

By Rebecca Chandler

This is the first in a series of conversations around practical tips to building your personal brand locally.

Let’s say that you were buying or selling your most highly valued personal possession and wanted to hire someone to help you. Would you just put your name in a hat and hire whomever pulled it out randomly? Certainly not. Then, why would you think a home buyer or seller would?  Real estate is way too valuable to base a home purchase or home sale on a random selection of a real estate agent.

Several home search websites do just that. They require that the consumer register in exchange for information, so they can pass along the name to a real estate agent who has paid them for the lead. This method may generate leads, but rarely wins new clients. Why? Consumers today choose with whom they want to do business, not the other way around.

The process is frustrating for the consumer. They want the information, but would probably rather choose their real estate professional themselves. Home sellers and buyers want someone knowledgeable about not just real estate, and not just real estate in their town, but real estate in their local neighborhood. And, they know that to find that perfect agent, registering on a listing aggregation site just won’t do it. And, the agents who work these leads may be wasting time, money, and energy following up with prospects who are not open to being contacted at all.

So, what to do instead?

Create a marketing campaign for you and your brand that builds not only top-of-mind awareness among local consumers, but that also makes them want to contact you and makes them open to you contacting them. How?

Think about how big brands drive demand. They create an expectation of what it is like to do business with them, to walk into their store, shop on their website, or call them for assistance. They tell the consumer what to expect. No surprises. Before you ever walked in to a Target®, McDonald’s, or Macy’s, you had an idea of what the experience would be like.

Those with strong personal brands do this very well. Think about Oprah, Jimmy Buffet, Rachael Ray, or Barbara Corcoran. If you were to meet them on the street, you already have an expectation of what that experience would be like – and most likely, it’s a positive one. They place a high priority on their personal brands – and it shows.

Shouldn’t that be part of your marketing program for your brand? Placing your listings on a listing aggregate site (while a good thing to do), doesn’t sufficiently build your brand with local buyers and sellers. Instead, look for ways to let your prospective customers know why they should be calling you to help them through the transaction for the most highly valued possession they own.

Looking for guidance? Contact your local Real Estate Book representative. Go to Store.RealEstateBook.com to find your local representative.

This is the first in a series of conversations around practical tips to building your personal brand locally. Next week: Top tips for building local traffic to YOUR website.

For more on building your brand, read this post and download “Your Personal Brand Workbook.”

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