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Selling Your Home? Here are 5 Traps to Avoid!

by Courtney Soinski

House-Trap1

Do you ever find yourself completely overwhelmed by real estate advice from every direction on how to stage, market, negotiate, and ultimately sell your home?  With all the information we see on a daily basis, it’s easy to overlook to most important details.

Avoid these traps to get the best offer with the highest value, and take the stress out of selling your home.

1. Online-only Marketing. 

Don’t drown in the world wide sea of online data!  With the overload of information that is force fed to us every day, it’s important that everyone sees your home everywhere.  Advertising your home in print makes you stand out locally.  At The Real Estate Book, our magazines even use QR and text codes that instantly connect home shoppers to your home listing on their mobile phones.  You’ll reach home buyers where they live, shop, work and play.  Ask your agent about advertising opportunities with The Real Estate Book in your area!

2. Poor Pricing. 

No matter what they’re buying, it is not a surprise that consumers want the most bang for their buck.  Home buyers tend to stay away from overly high prices and are drawn to the homes that are priced competitively.  However, if the price is too low, buyers will wonder if there is something wrong with the property.  Make sure you research your competition and consult with your real estate agent before deciding on a price.

3. Hovering. 

Although you may want to stick around during a showing, it may not be the best idea.  There is definitely an emotional aspect when selling your home, so hovering while a potential buyer is touring your home may make it difficult for them to envision the home as theirs, and may feel uncomfortable or that they’re intruding on your space.  Take a breather and go run some errands while your real estate agent does the work.

4. Clutter Inside & Out. 

First impressions are everything, and the first thing that buyers will see is your home’s exterior.  Have a well-kept yard, clean driveway and overall curb appeal, which will increase the likelihood that buyers will want to see more.  Now for the interior . . . Make sure your home is absolutely free of all clutter – it should be clean and sparkling!  Help buyers imagine their own things in your home by stashing personal items, including photos and mementos.

5. Lack of Appealing Photos.

Before a buyer even thinks about contacting a real estate agent or coming to see a house to buy, they “pre-shop” online.  Be sure to provide photographs that frame your house and its amenities to sell. Capture full rooms that are well lit and don’t even think about including pictures of cluttered messy spaces!  Home buyers want to see what your home has to offer, and be able to visualize themselves living there.

As you go through the home selling process, avoid these traps to get the best offer quickly.  Remember that your real estate agent is more than happy to answer any of your questions and provide the most valuable help possible.  Be sure to always take advantage of all your resources.

Good luck and happy selling!

 

Looking for more tips?  Go to 5 Questions You Should Ask Your Agent Before Listing Your Home.

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Spring Selling Time – What’s Your Plan?

by Courtney Soinski

Now more than ever, you need a business strategy for growth.  Keeping up with the ever-changing real estate industry is vital to those decisions that put your business in the best position, help you stay ahead of the curve, and ultimately close more deals. In most markets, spring is the busy selling season, which means housing sales are on the rise.

According to the latest REALTORS® Confidence Index that is based on a survey of over 3,800 REALTORS® about their March transactions, properties sold at a median of 55 days, due to low inventories of homes for sale nationwide.  During March, about 37% of real estate agents sold properties that had been on the market for less than a month.

Chances are, you may be experiencing something similar in your market and activity may be on the rise.   Here are some tips for weathering a busy real estate season.

  1. Stay On Top of the Market.   In order to stay on top of your game this spring, it’s important to stay on top of the local market – knowing how it is changing and progressing locally and how it will impact you, your clients, and your business.  This is true for both sales and pricing trends and constantly changing rules and regulations.  Your customers will appreciate your local expert knowledge of  shifts in the market.
  2. Advertise Locally.  Trying to win the Google ranking battle with a large listing aggregator with millions to spend is nearly impossible and frankly, you  can have a big advantage over large listing sites and your competitors who rely solely on the web for their lead generation.  Your local advantage is that you can easily reach local buyers and sellers by placing advertising offline in places where your prospective clients eat, work, live, shop and play. Use local print, direct mail, yard signs, billboards, car magnets, whatever it takes to make sure that everywhere the prospective customer turns in your town, they find you.
  3. Plan Your Work and Work Your Plan.   It’s very helpful to schedule appointments, follow ups, and set up notifications showing your next task and when it needs to completed.  Organizing your electronic files and paperwork so they are easily accessible at a moment’s notice will increase your efficiency and effectiveness so you can get more done in less time.
  4. Get More Local Engagement. When it comes to investing in your brand strategy and selling efforts, think about how you get the prospective client to engage with YOU on a local level to give you a better opportunity to work with that client to help them buy or sell a home.

Want to learn more about local lead generation and advertising? Contact your local Real Estate Book representative, or visit Store.RealEstateBook.com

Source: RealtorMag

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Are Your Clients Prepared for Home Inspection?

hiby Courtney Soinski

As a real estate professional, it is very important that you fully prepare your clients before meeting with a home inspector.

Here are some of our favorite tips that REALTORS® can provide their clients for a successful and smooth home inspection.  You’ll be happy to know that these can be done at little to no cost!

1.  Clean out dirty gutters or debris from the roof.

2.  Trim trees, roots and bushes back from foundation, roof, siding and chimney.

3.  Seal asphalt driveways, if cracking.

4.  Clean or replace HVAC filter.

5.  Test all smoke detectors to ensure they are in safe working condition.

6.  Don’t do quick cheap repairs.  You may raise questions that will unfairly cause great concern to buyers and inspectors.

7.  Ensure that all doors and windows are in proper working condition, including repairing any cracks.

8.  Check and fix any leaks on plumbing fixtures.  Apply caulk if needed.

9.  Have clear access to attic, crawlspace, heating system, garage and other areas that will need to be inspected.

10.  Make sure all utilities are turned on if the house is vacant.  This includes water, electric, water heater, furnace, air conditioning and breaks in the main panel.

 

It’s important that your clients understand what they need to do and the issues they need to fix before getting their home inspected.  A pre-listing inspection is also recommended for potential sellers to identify items that they need to be aware of.  After all, surprises are never a good thing when it comes to home inspections and selling a house!

 

Source: The National Association of Home Inspectors

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