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Five Ways to Amp Up Your Marketing

by Rebecca Chandler

LSM_phone_iconOrbit_ABCgeneric (1)The right mix of marketing tools and mediums can really amp up the effectiveness of all your marketing efforts to reach real buyers and sellers on the real streets of your real town.

Here are 5 ways to amp up your marketing efforts.

  1. Amp up your yard sign. Add a text code that leads them to a mobile site for that home and immediately sends you their phone number. You’ll gain immediate access to a hot lead and (that sign becomes a great listing tool).
  2. Amp up your website. Your website may look great on a computer, but make sure it displays appropriately on tablet or a phone. Adding an IDX feed and the GPS capability of those devices will make your personal site a favorite among buyers and sellers – and will generate even more leads for you.
  3. Amp up your listings. Wide web exposure for properties for sale today is a basic expectation. However, placing your listings in the real geographic locations where the likely buyer lives, works, shops and plays is a power move. The Real Estate Book® distributes thousands of magazines in local markets, interrupting the day of the potential buyer delivering an active advertising campaign for your listings versus a passive waiting game on the web.
  4. Amp up your personal brand. Creating a strong personal brand in your local market requires professional, high power marketing tools and integrating them into a cohesive campaign can be overwhelming. Your local Real Estate Book representative can put together a full marketing plan for you including local print, text codes, mobile sites, lead gen yard signs, and more – for an affordable single price.
  5. Amp up your results. Using the right marketing tools will increase your results and tracking all your marketing efforts doesn’t have to be complex. The Real Estate Book’s Leads Activity & Results allows you to analyze all your results and your local representative can work with you to make sure you maximize the return on your marketing investment.

 

Want to learn more? Contact your local Real Estate Book representative today. Go to http://store.realestatebook.com to find yours.

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3 Steps for WINNING Local Traffic to YOUR Website

By Rebecca Chandler

This is the second in a series of conversations around practical tips to building your personal brand locally.

happy trophyWinning a Google war with a listing aggregate site with 20 million or so unique users is probably a long shot, but you CAN win more local buyer and seller traffic to your website by following these 3 steps.

Step 1 – Start with a good website. What should that include?

  • An IDX feed that puts the entire MLS on your site. That way, home shoppers won’t need to shop other websites once they’ve gotten used to yours. All the data is there.
  • Make sure your website displays well on a tablet and a phone. More and more consumers are using their tablets and phones to shop for homes – especially on the weekends when they are out looking. If the visitor has to “pinch and stretch” the screen or can’t navigate the tiny buttons, even if they find your site, they will leave your site – forever.

Step 2 – Go to where your prospects are and connect with them, physically. No, I don’t mean a group hug. (Where was your mind?) Instead, make sure they bump into your web address, not just virtually, but on the real streets of your real town. Here’s how.

  • Look for the places your ideal prospect lives, eats, works, shops and plays. Look for opportunities to advertise to reach them in those places. Use local advertising, local real estate magazines, direct mail, open house flyers, yard signs. Take out an ad in the high school football program. Sponsor an event and get your name and web address in the program. Bus stops. Billboards. You get the picture. Go where they are. Physically.

Step 3 – Be bold. Use text codes. Big brands like AMC, Costco, Kohl’s, Office Depot, Sonic and others are now using text codes to drive traffic and reminders to their clients. They place specific codes around the stores and in their ad campaigns to drive traffic to their mobile sites and apps – and ultimately sales. How do you do it?

  • Use a service like LocalSmartMobile offered by The Real Estate Book® to assign a specific code to every listing. Put that code on all advertising for that listing with a strong call to action. “To see inside this home, text T312634 to 85377.” When the consumer does, they will receive a text with a link to that property – on YOUR website (and you get a text with their phone number so you can follow up right away).
  • Use GPS enabled yard signs with text codes. LocalSmartMobile includes a yard sign with the call to action – “Text HOMES to 85377.” When the consumer does, they get a link to that listing on YOUR website, and you get a text with their phone number – so you can follow up while they are standing in front of the home.
  • Use a vanity code (Try texting SUPER to 85377) to drive traffic to YOUR mobile business card and website. Consumers can save your contact information and then go to your website to search for homes.

Taking these 3 steps will help you win more local traffic – on the real streets of your real town.

Want to learn more? Click here to watch a 2 minute video or contact your local Real Estate Book representative.

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Winning Strategies for Getting to the Real Estate Super Bowl

by Rebecca Chandler

(Photo credit: Wikipedia)

The Seattle Seahawks and the Denver Broncos didn’t get a Super Bowl shot by accident. They spent the pre-season and the season preparing, practicing, analyzing, and working to get the chance to play in New Jersey on February 2nd. Do you have a strategy for getting in the real estate Super Bowl next year? What is your game plan? Do you have a “game changer” in your future?

Let’s start with the pre-season – scouting, preparation and practice. Football coaches do not wait until the season starts to start work. Do you? Now, during the winter months, while some buyers and sellers are active, probably more are considering their plans for spring. Should they sell? What do they need to do to prepare their home to get the best price? Where should they buy? What should they expect to pay? Now is the time to start.

Are the scouts finding you? Many agents assume that because the market is slower in the winter, that their marketing efforts can be lessened. Nothing could be further from the truth. Now is the time to get in front of your prospective clients while they are researching and “scouting” for an agent. And, they look everywhere – web, mobile, in local real estate magazines, in their mailbox, on blogs, and social networks, etc. They are in the zone. If your listing inventory is low, and you are relying on your exposure on listing aggregation sites to generate interest and to gain top-of-mind awareness, you will probably be a last round draft pick – if at all.

Instead, by promoting your skills, your brand, your local expertise – in every media and source local home shoppers use, you will make that first round pick.

Preparation. Now is a great time to re-examine your home selling game plan. When was the last time you updated your seller presentation? NewPoint Media Group conducted a survey of over 2500 home owners preparing to sell. The most important service they expected from their agent? Marketing. What does the presentation you give to potential sellers say about the marketing plan you will conduct for their home? Does it look like the marketing plan every other agent in town will offer? The MLS, a yard sign, an open house, and web exposure on free listing aggregate sites. Anyone (and everyone) will offer that. Instead, put together a marketing game plan for your listings. Can you include things like text lead generation? Single property mobile website? A YouTube video of the home? GPS-enabled search and lead generation? A targeted direct mail campaign? And exposure in a local real estate publication that reaches out to potential buyers everywhere they live, work, shop and play?

If your presentation does not include a full-range of marketing services, your competitor’s very well may. And, your chances of winning that listing game are slim.

The Game Changer. Practice. Start now. Part of a winning game plan is to know what works and what doesn’t. By starting your game plan now (and not waiting until spring), you have the opportunity to fine tune and test your plays. Track your results. Up your investment in winning strategies and lower or drop those things that do not work. So, when the season starts, your playbook will be set while your competitors are still fumbling around. You’ll gain momentum and market share while they try to dig themselves out of a losing season start.

Hire the best coaching staff you can.  Your local Real Estate Book representative can give you a full review of your current marketing plan and an update on the most complete set of winning multi-media marketing tools available today.  And, with the best in the business coaching you from the sidelines, you’re sure to have a winning season.

 

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