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Why Grammar Matters in Real Estate.

by Courtney Soinski

When it comes to the content descriptions in your listings, spelling and grammar may be more important than you think.  Buyers are taking note, and they may just pass on properties with spelling errors or unnecessary punctuation.

A recent survey that was conducted by the automated proofreading site Grammarly showed that 43 percent of 1,291 people say they would be less inclined to tour a home if its online property listing contained misspellings or improper grammar.  This includes overusing exclamation points and writing sentences in all caps.

According to the study, these are the top grammar and spelling errors that turn off home buyers:

1. Words and misplaced letters that spellcheck missed.

You shouldn’t completely rely on spellcheck because one misplaced letter can create a whole new meaning.

For example:

  • Master bedroom with walking closet
  • Open trough Friday
  • Low grime area
  • This is a real germ!
  • Perfect home for smell family
  • Fresh pain and carpet
  • Curve appeal
2. Punctuation.

Leaving out just one comma can change the entire meaning of a sentence.  For instance, “New construction won’t last” is absolutely different from “New construction, won’t last.”  Remember that punctuation makes a world of difference!

3.  Using all caps & too many exclamation points.

There’s no need to yell!  More importantly, writing in all caps makes the property listing especially difficult to read…


4. Abbreviations.

Keep in mind that a new home buyer may not be able to “decode” all the abbreviations that you’re using in your listing description.  Out of frustration, the confused buyer will move to the next home after reading a sentence like this: “Spcs hm w/ EF, lg. FLR and FDR.”  In case you’re wondering, it translates to: Spacious home with entrance foyer, large formal living room and formal dining room.


So, next time you are writing the property description for a listing, watch your language!


Source: RealtorMag

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Your April Home Checklist

checklistby Courtney Soinski

Now that Spring is in full swing, the month of April is a perfect time to do some spring cleaning and get your house in tip-top shape.

Also, with Earth Day right around the corner, go ahead and adopt a few green habits for a happy, energy-efficient home.

Here are some easy home projects that you can start checking off your April to-do list!

1. Tune-up lawn tools.

Make sure you have all your lawn equipment ready for springtime.  This includes tools like your lawnmower, leaf blower, pruners, rakes and anything else you may need for spring cleanup.

2. Check driveway and walkway for cracks or damage.

Depending on the type of climate you live in, driveways and walkways have a tendency to form cracks over the winter.  It is best to repair cracks as soon as possible in order to avoid larger issues.  Walk around the perimeter of your home looking for any damage on walkways, as well as on the foundation and fences.

3. Clean gutters and exterior siding.

You can only imagine what your gutters have collected over an entire winter season.  Get up on that ladder to clean leaves out of gutters and downspouts with a shovel or scoop.  You should also wash your house’s exterior with a pressure washer or regular hose with cleaning attachment.

4. Get air conditioning serviced.

Ensure you’re ready for warmer weather this Spring and soon to be Summer by getting your A/C serviced.  If needed, change the filter on any window air conditioning units.

5.  Give away excess belongings.

Don’t be a hoarder.  If you don’t use it, give it away and simplify your life.  Grab some boxes and try to fill one box per room with excess stuff to get rid of, whether it be to sell, recycle, give away, or toss.

6.  De-clutter and refresh your mantel.

Once you take everything off your mantel and clean it, bring springtime into your home with potted flowers or blooming bulbs.  For an extra touch, decorate your mantel with scented or plain candles.

7. Apply a fresh coat of paint.

We all know that weather can take a real toll on your home’s exterior paint job.  It may be time for a fresh coat of paint if you notice that your shutter or siding are a shade lighter or if they’re starting to look a bit dull.  You may even want to get a bright, new color for Spring!


Use your “April Home Checklist” this Spring for a clean, organized house.  You can also go greener by using real napkins instead of paper, shutting the lights off when you leave a room, and my personal favorite, check out the local farmer’s market for fresh produce.

April is the month to renew your home both inside and out!


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