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Posts Tagged housing market

5 Questions Every Real Estate Agent Should Ask a New Client.

agent_houseby Courtney Soinski

There are many articles out there suggesting questions that buyers should ask their real estate agent, but now it’s your turn!

Whether you’re an experienced REALTOR® or not, it’s important to always be crystal clear on a new client’s background information and preferences.  Know where you stand before jumping into a relationship with a lead.

Here are 5 questions you should ask a new client:

  1. Why are you buying and why is now the right time to move?  

    Learning WHY they are buying a new home at this specific time is very helpful in tailoring your real estate services to fit their needs.  It will also help you determine how many hours you can expect to work.  For instance, some may be looking for a REALTOR® way before they sell their current home, while others may wait until the last minute.  Everyone’s timing is different.

  2. How many houses have you already seen and what are your 3 favorite neighborhoods?   

    You’ll gain a better understanding of their recent real estate experience and at the same time, you’ll find out if they have already been working with another agent.  Also, ask them to list their 3 favorite neighborhoods – this is an easy way to begin discussing the importance they place on schools, demographics, and where they want to live.

  3. If we found your perfect home tomorrow, what would you do?  

    Ask this question so you can evaluate their readiness to actually move and better grasp their preferred timeline.  If you’re speaking with a first-time home buyer, use this moment to go over the closing process and any other details they need to know about buying a new home.

  4. Are you working with a lender?  

    Now you’ll can make an easy transition into a financial conversation.  This is a great opportunity to learn whether or not they are pre-approved.  If they have not been pre-approved, suggest a lender of your choosing.

  5. What would be a deal breaker?  

    Find out what they DON’T want.  Specifically, what features, or lack of, would immediately rule out a home?  This will save you tons of time and energy when finding the best home for your new client.  Everyone has different preferences when it comes to their next home, and understanding what to omit speeds up the buying process.

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Fewer Homes For Sale Means More Competition. Are You Winning?

House owner/real estate agent giving away the keysBy Rebecca Chandler

Recent housing reports indicate that in many markets, listing inventory is low and homes are selling quickly. Good news? Kinda.

Sure, buyers are more willing to move more quickly and prices may be increasing as supply decreases, but lower listing inventory also equates to fewer closed transactions. There are simply fewer homes to sell. This means that the competition for available market dollars is higher.

For those who have been through this type of market before there are some lessons to learn – Specifically, in this scenario, who wins?

Agents who win listings. Any agent can work with buyers and get half of the available commission dollars and when buyers are abundant, it’s more about finding the home than finding a buyer, so agents with a steady stream of listings and buyers win more market dollars.

Good listing agents know that during times of low inventory, marketing their listings is much more valuable in terms of getting and keeping listings than about generating buyer leads. In other words, it’s about generating seller leads.

How do they win? They create winning personal brands. Selling your most treasured and valuable asset –your home – is critical, not only financially, but emotionally. Sellers want to work with a professional agent who will not only help them quickly get the highest price for their home, but also deliver with the lowest level of stress.

Winning listing agents promote their brands – heavily – so that potential clients have a level of comfort in the idea of doing business with them. Sellers perceive that professional agents produce professional results. Top listing agents deliver their professional brand message over and over everywhere a potential clients looks – especially on the streets of their home town. They do not sit and wait to be discovered in a Google search mission. They reach out and find local clients – on the real streets of their real town.

Winning the appointment doesn’t necessarily mean you’ll win the listing. Even agents who get a good number of listing appointments are still competing. Their listing presentations include services and value that not every agent is willing to deliver.

What are some of their secrets? Learn more here –

Watch this recorded webinar – Five Things Your Listing Presentation is Missing

Read – Is Your Listing Presentation Missing Something?

Read – Build Your Brand

For more marketing and branding tips, contact your local Real Estate Book representative or visit Store.RealEstateBook.com to find local advertising options.

 


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Getting Ready to Sell? What to Fix and What to Skip

Thinking of selling your home?  Is now the right time?

That’s the question on homeowners’ minds as house prices just realized their largest annual gain since 2005. Congrats to those no longer “under water” on their mortgages, even as interest rates remain tantalizingly low. But here’s the catch: Those same higher prices can make buyers as choosy as a restaurant reviewer.

“A house with a $1,600 mortgage payment last year now has a $2,000 mortgage payment,” one broker told the Wall Street Journal. “Buyers are saying, ‘I better like it.'”

To increase your home’s “like” frequency, read on to see which upgrades are worth making and which are really not.  You may be surprised.

Worth It: A new front door. Strictly in terms of return on investment, a steel one topped the list of Remodeling magazine’s annual “Cost vs. Value Report for 2014” – recouping 96.6% of the average price. But, a fresh coat of paint can work wonders, too.

Not Worth It
: A home-office remodel. We know what you’re thinking: With so many more people working from home, wouldn’t it be brilliant to rewire the space for electronic equipment, say, and install commercial-grade carpeting? Not really. The magazine gave it the lowest return on investment (48.9%).  According to the study’s administrator, “Home offices don’t sell houses.”

Worth It: A back-up power generator. It’s the biggest gainer in the study, jumping 28% over last year, and plays especially well in areas brutalized by storms.

Not Worth It: Major bathroom work. “You could install the most spectacular jetted tub, and it still might not suit a buyer,” says Patsy O’Neill, a sales associate in Montclair, N.J. “Meanwhile, you’d have spent tens of thousands of dollars.”

Worth It: Roofing replacement. There’s a reason this ultimate “curb appeal” enhancer consistently makes Remodeling’s list and is up 11.2% over even last year: A roof is the first thing prospective buyers notice even before exiting their cars, and you can kiss that sale good-bye if yours looks like it’s been through hell.

Not Worth It: Major kitchen renovations. Again, the key word is “major,” and again it’s an issue of individual tastes.

Source: GAF

Related – Do it Yourself Storage

Related – Is Your Home Staged for Every Season? 

Reprinted with permission from RISMedia. ©2014. All rights reserved.

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