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Scott Dixon to Facilitate Panel Discussion at RISMedia Conference

Scott Dixon, President of the Real Estate Division, Network Communications, Inc, publisher of  The Real Estate Book will be facilitator of  the “Measuring Your Advertising ROI and Allocating Your Media Spend Wisely” panel at this years RISMedia & Top 5 in Real Estate Network’s Leadership Conference. The event, being held on September 9th and 10th at The Roosevelt Hotel, New York, NY brings together real estate’s top thinkers during the industry’s premier educational and networking event.

Panelists include:

  • Stephen Fells, CEO and Co-Founder of AgencyLogic and Social Gears
  • Kim Gifford (Realtor, Coldwell Banker Residential Brokerage)
  • Christy May (Realtor, RE/MAX Landmark)
  • Pat Neville (Associate Broker, Prudential Holmes & Kennedy) and
  • Camilla Sullivan (SVP Marketing, Better Homes and Gardens Real Estate)
  • The session overview is:“Based on your own marketing objectives, personal goals and budget, how are you ensuring that your invest your media dollars wisely? In this panel, top real estate advertising experts pair up with successful real estate professionals to discuss how they allocate their media spend across a growing number of options based on both ROI and ROE (Return on Effort). How do social media, traditional advertising, and personal branding strategies translate into closed transactions whether you consider yourself a general all-around agent, listing specialist, buyer’s agent or broker? What metrics can be measured and tracked and how do you integrate all your options into a cohesive and effective campaign?”
     

    This year’s event also marks the inclusion of the first-ever Top 5 in Real Estate Network(R) Conference, showcasing even more sessions for agents looking to get ahead, energize their business and gain marketshare. The conference even offers special sessions for those top-producing agents looking to learn more about Top 5.

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    More Confessions of a Real Estate Junkie

    Place making and town planning. These are two concepts inextricably linked to a hot new kind of real estate development referred to as New Urbanism. I am totally captivated by this movement. There is perhaps no area of the Country where this concept is being realized more fully than the area known as Scenic route 30A along the emerald coast of northwest Florida. Along this 25 mile two lane road, which runs alongside the Gulf of Mexico, there are five or ten extraordinarily well executed communities, developed largely in the New Urbanism style.

    Small lots with front facing porches near the street curb. High density yet human in scale and pedistrian oriented, with a sensible mix of retail and entertainment all offered inside the community, creating an amazingly fresh and distinct alternative to traditonal resdiential real estate development patterns. And it fits so well into the green movement and the move towards highly sustainable communities.

    I had the good fortune in July of 2005 (peak of the U.S. housing market in terms of units sold, but who knew?) to purchase a home in one of these communities. My home is the smallest in one of the more reasonably priced communities, but I have enjoyed it immensely. Perfect, especially for a vacation home.

    For those of you for whom this concept is still new, check out this website: www.alysbeach.com and click on the video button to experience one of the finer such communities along 30A.

    Enjoy the video. I’d love to hear any of your comments.

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