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Posts Tagged internet marketing

Scott Dixon to Facilitate Panel Discussion at RISMedia Conference

Scott Dixon, President of the Real Estate Division, Network Communications, Inc, publisher of  The Real Estate Book will be facilitator of  the “Measuring Your Advertising ROI and Allocating Your Media Spend Wisely” panel at this years RISMedia & Top 5 in Real Estate Network’s Leadership Conference. The event, being held on September 9th and 10th at The Roosevelt Hotel, New York, NY brings together real estate’s top thinkers during the industry’s premier educational and networking event.

Panelists include:

  • Stephen Fells, CEO and Co-Founder of AgencyLogic and Social Gears
  • Kim Gifford (Realtor, Coldwell Banker Residential Brokerage)
  • Christy May (Realtor, RE/MAX Landmark)
  • Pat Neville (Associate Broker, Prudential Holmes & Kennedy) and
  • Camilla Sullivan (SVP Marketing, Better Homes and Gardens Real Estate)
  • The session overview is:“Based on your own marketing objectives, personal goals and budget, how are you ensuring that your invest your media dollars wisely? In this panel, top real estate advertising experts pair up with successful real estate professionals to discuss how they allocate their media spend across a growing number of options based on both ROI and ROE (Return on Effort). How do social media, traditional advertising, and personal branding strategies translate into closed transactions whether you consider yourself a general all-around agent, listing specialist, buyer’s agent or broker? What metrics can be measured and tracked and how do you integrate all your options into a cohesive and effective campaign?”
     

    This year’s event also marks the inclusion of the first-ever Top 5 in Real Estate Network(R) Conference, showcasing even more sessions for agents looking to get ahead, energize their business and gain marketshare. The conference even offers special sessions for those top-producing agents looking to learn more about Top 5.

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    Actions Speak Louder Than Words at Inman Connect

    I recently attended Inman Connect in San Francisco, a real estate technology conference featuring the latest online developments for real estate and swarms of high tech minds.  And, while I gained new insights into the future of real estate marketing technology, I couldn’t help but make the following observation. 

    As I registered, I was handed a printed and bound program – with at least 20 ads for online real estate sites and services. The bag I received was full of fliers and promotional items – and every one was imprinted with a website. Each day, as I walked into the general session, every chair was piled with multiple printed fliers advertising services found only online.  On the trade show floor, every single vendor passed out printed fliers detailing their typically online only offering. Noticing a trend? 

    As I listened to speakers from many of these same companies warn how the life span of print advertising was limited at best, I thought it ironic that they, themselves, chose print and other offline sources to capture the attention of attendees, leave a lasting impression and drive traffic to their sites at this event.  Actions speak louder than words.

    As I sit in my office flipping through various B2B magazines targeted at the real estate industry and count the printed ads for online real estate sites, my suspicion is that they know an integrated media marketing campaign including both offline and online channels is still the most effective.  

    One can only wonder how much the “print is dead” rhetoric is out of self-interest for their online only business models.  Their actions certainly did not mimic their words.

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