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Posts Tagged media

This Week’s Strongest Links

Dan McCarthy’s recent post on the social media strategies of two of our other magazine brands, “At Home in Arkansas” and “Atlanta Homes & Lifestyle” inspired me to start a new Friday post – “This Week’s Strongest Links.”  I hope you enjoy some of the things I found interesting this week —

Gain some insight into the social media strategies that are working for two regional magazine brands on Dan’s post mentioned above – from ViralHousingFix.com.

Learn what may be surprising media trends from Media WeekNewspaper and Magazine Readership Rising Based on MRI Survey Results

Here’s some inspiration from Fast Company on your creative business life in “100 Most Creative People in Business”

Stay up to date on your Facebook addiction – from the NYTimes Facebook Bows to Pressure Over Privacy

This week, we soft launched our retail site for real estate advertising – store.realestatebook.com.  Now, even those in markets where we do not publish a magazine can take advantage of the tools The Real Estate Book has to offer.  Look for more information next week as we launch the full campaign.

Just for fun – Explore some new music or some new TV shows with this “List of the Day” from Paste Magazine “10 TV Shows with Great Music  some of my favorite shows, maybe because of the music . . .

hp_main_image_wideAnd speaking of music, don’t forget to remember those who have fallen to grant your freedoms.  Here’s  a link to information on PBS.org to this weekend’s National Memorial Day Concert live from the Capitol.

Have a wonderful weekend.

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Real Estate Advertising and Home Buyers – Conversion is Key.

Hello?

Hello?

I travel across the U.S. and Canada talking to real estate agents on a regular basis.   Recently, I had what I would call a “very spirited” debate with an agent who, although he acknowledged that his advertising in The Real Estate Book had generated a significant number of phone calls on his listings, felt these leads were of no use if the buyer did not want to purchase the specific listing on which they called. He was adamant that he did not want to sell any one else’s listings – only his own.  

Of course you want to sell your listings, but if that home does not fit the buyer’s needs, then by all means, sell them one that does.  Seems like common sense to me. The advertising generated a phone call from a potential client.  That was the intention.  

The 2009 NAR Profile of Home Buyers and Sellers was just released.  In that survey, home buyers were asked where they found their home.  Not surprisingly, 36% found the home they ultimately purchased through a real estate agent.

Of course they did.  A smart, top agent knows how to create a volume of leads through a smart marketing program and convert those leads to closed transactions. 

Another 36% found the home they ultimately purchased on the Internet.  Of course they did.  Listing data is rampant and home buyers search every available media outlet for information.  Hopefully, they found their home online, called the agent or drove by (12% said they found their home on a yard sign), and then called the agent with whom they were working and began to negotiate the purchase.

The advertising in which this agent had invested was working.  He just didn’t know how to work it.

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CONFESSIONS OF A REAL ESTATE JUNKIE/THERE IS NO PLACE LIKE HOME

christmas-doorIt’s that time of year again. The holidays are upon us and we are flooded with sensory experiences, like no other time of year. From the sound of holiday songs, to the smell of baked cookies, the taste of eggnog and finally the visual presentation of cards arriving daily from family and friends. You can’t help but think back to years past. To when you were a child, to the home you grew up in and the people that mattered most to you.

Whether those memories were good or not so good, we all go home mentally, at least for a while, during this time of year. The impact that a home has on our lives is so much greater than just providing shelter.  The memories created in our homes last a lifetime and provide the most important gifts that life has to offer.

As Real Estate professionals or marketers serving this industry, we have all just experienced a few of the most challenging years imaginable, from a business perspective. I find it helpful to keep in perspective the fact that our core purpose has not changed; we are fortunate to be in the business of connecting people to their dreams.

Suburban or urban, ranch, colonial or contemporary; modest or extravagant. Every dream matters and we help make them a reality. We have much to be thankful for.

 
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