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Posts Tagged National Association of Realtors

5 Signs You’re Ready to List Your Home

By Courtney Soinski

Do you ever find your thoughts going back and forth about whether or not to sell your home? ­As you contemplate your decision, there are many factors to consider, including the current state of the real estate market as well as your lifestyle and financial situation.

After years of housing recovery, we are continuing to experience a shortage of inventory among homes for sale in today’s real estate market. Fortunately for you, it’s a total seller’s market right now. According to the National Association of REALTORS®, there was a recent 6.1 percent increase of existing-home sales. This is the highest annual rate since September of 2013. Here are 5 signs it’s time to sell your home.

1. You’re running out of living space.

If you’re getting frustrated because you are feeling overcrowded in your home, or if you don’t have enough space for guests to sleep, then you may be ready to sell. Maybe your kids are outgrowing their rooms (literally) or you’re thinking about adding to your family. These are also signs that it’s about that time.

2. You’re not emotionally attached to your home anymore.

As you start going through the selling process, things will be a lot more difficult for you and your REALTOR® if you still have some sort of emotional attachment to your home. Being this connected decreases the likelihood that you’ll even want to listen to the real estate agent’s advice. In order to sell, you need to be able to view your house as a product.

3. You can afford it.

This is one of most significant factors when it comes to selling your home and moving somewhere else. Are you financially ready to make the leap? Review all costs and expenses related to selling, including moving costs, as well as the down payment and closing costs on your new home. Most importantly, have a game plan.

4. Your equity is a force to be reckoned with.

Ever since the housing market crashed, homeowners now have a tendency to be skeptical about putting their home on the market to sell. Thankfully, real estate has come back in full force. Increasing numbers of homeowners are getting their positive equity back and negative equity rates are at their lowest since 2012. Now is the perfect time to see where your equity stands. Do some research and have your home reappraised.

5. You are ready to make your decision.

Making the decision to sell your home can be difficult, but you don’t have to do it alone. By partnering with a trustworthy real estate professional, you’ll get the honesty and expert advice that will make the selling process a breeze. By considering all factors and working closely with a pro, you’ll be able to decide what is best for you and your family.

So, the choice is yours. Are you ready to list your home?

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Listing Presentations: Leaving a Lasting Impression

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You know that old saying, “You only have one chance to make a first impression”? It could not be truer in the real estate market. With competition in the marketplace being fierce, it’s critical that you make a lasting first impression on prospects.

During a listing presentation, you convey your local market expertise, but you must ensure prospective clients value your opinion above all others. Leaving behind an incredible, comprehensive report can be the difference between getting the listing and losing it to a competitor.

To create an impressive report, here are a few key elements that should be included:

Current and Accurate Information

Clients are not concerned with what the market did a year or two ago, unless it is in comparison to today. They want to know what the market looks like currently, and even where it appears to be headed. The same can be says for school and flood zones; people want to see the boundaries of today, not twelve months ago. And most importantly, this data needs to be accurate. All too often agents unknowingly create reports with incorrect information.

Photos

Everyone likes pictures. Whether of a lush backyard or a remodeled kitchen, people like to see how their property compares in pictures, not just in the number of bedrooms, square footage or lot size.

Easy-to-understand Data

We all know that data can be overwhelming. Percentage of the average list price vs. sales price? This can be too much for some clients to comprehend; yet it paints a picture that is important for them to understand. As with pictures giving a clear representation of the property, charts and graphs can do that with data. Sometimes it just takes a line graph showing an increase for clients to grasp otherwise challenging data.

Your Marketing Plan for Their Home

The number one thing sellers want from an agent is to market their home.* Anyone and everyone will put the home in the MLS and on free listing sites, but showing how you will advertise the home above and beyond that should be part of your listing presentation. A local real estate magazine, a mobile site, a yard sign with a text code, brochures, and mailings – Include these things in your listing presentation and you will win more sellers.

*2014 National Association of REALTORS® 2014 Profile of Home Buyers and Seller

Your Own Personal Branding

Ultimately, an effective report is branded to both the agent and the broker. Clients should never have to guess who provided them with such a remarkable report. From an agent photo, to contact information, to a broker logo, proper branding can make the difference between a phone call and the recycle bin.

Now that we know the key elements for an effective report, let’s look at the best way to create one that is inclusive of all the elements. Agents have many options for creating reports: the MLS, a CMA program, Leads Activity Results (LAR), and many more. The key is finding a source that contains each of the elements above. The MLS is a great source for current and accurate listing information, comps and photos. A specialized CMA program gives agents the ability to easily adjust the comps, list price and information like seller’s proceeds. The Leads Activities and Results Dashboard, when advertising with The Real Estate Book, allows REALTORS® to view, track, measure and update the status of generated leads.

Regardless of the platform you choose to create your report, by including providing current, accurate and easy-to-understand data along with pictures and your branding, you more likely to secure your next listing.

Want to learn more about marketing your brand? Go to Store.RealEstateBook.com to contact your local Real Estate Book representative.

Reprinted with permission from RISMedia. ©2015. All rights reserved.

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Home Buyers Seek Honest Answers from their Agent

by Courtney Soinski

first-time-home-buyer-assistanceWhen it comes to choosing a real estate professional, homebuyers understandably place a high priority on an agent’s honesty and trustworthiness.  Today’s consumers expect transparency and want you to shoot them straight when it comes to their home buying or selling experience.

According to the J.D. Power 2014 Home Buyer/Seller Satisfaction Study, there is a strong desire for agents who will keep their clients completely comfortable and well informed. This study measures consumer satisfaction among homebuyers and their experience with the agent or salesperson, real estate office, closing process, and a variety of additional services.  Overall, it was concluded that the agent-client relationship was the most important factor in determining a client’s satisfaction.

Taking all of this into consideration, it is evident that consumers are more likely to hire you as a real estate professional if they trust you. When speaking with new clients, give upfront responses and tell it like it is.  Believe it or not, your clients will appreciate your honesty.

As proven in the 2013 National Association of REALTORS Profile of Home Buyers and Sellers, authenticity is the key to a strong and reliable personal brand, and a strong personal brand is the gateway to highly successful lead generation that surpasses those who rely soley on their listings for leads.

After going through the whole home buying process, about nine in 10 buyers said they would probably recommend their straightforward, transparent, agent to others. It was also found that 98% of homebuyers surveyed view honesty and integrity a “very important” factor during the home buying process.

If you want to win leads and build your reputation, be honest, genuine and transparent with your clients and in your advertising.  Prospects and clients will feel absolutely comfortable with you as their agent and information source.  And that’s the truth!

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