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The Real Estate Book Opening in New Markets

TREB_CompetAdv

Have you ever thought about owning your own real estate marketing business or know of someone who would? The Real Estate Book is expanding and looking for new business owners in markets across the U.S. and Canada.

“One of the biggest benefits of owning a Real Estate Book business is that our independent distributors are in business for themselves, but certainly not by themselves,” said Patrick McGroder, Vice President of Market Development for the brand. “Not only do they have full support from a corporate standpoint, but also from a large network of other independent distributors across North America. We’re a tight-knit group.”

The Real Estate Book has been publishing local printed magazines across North America for over 30 years, but as the real estate, media, and advertising industries have evolved, so has the product offering. “Thirty years ago, we were a local printed magazine distributed in a market – and that is still a very valuable offering for the real estate agent in terms of local branding and lead generation,” said Adam Brown, Senior Vice President. “However, now our offering includes so much more for the agent and we’re continually adding more ways to connect buyers and sellers through a real estate professional.

Advertising packages include –

  • Print ad in local magazine
  • Online advertising on RealEstateBook.com, a top-rated real estate website with over 1.6 million listings
  • Mobile websites and apps for the agent and the home
  • Text lead generation program
  • Free call tracking phone numbers
  • Out-of-market direct mail campaign via a corporate relocation program and free magazine distribution
  • Social sharing and free consumer content via Blog.RealEstateBook.com
  • GPS-enabled mobile marketing tools

“These packages are really unparalleled in the market and that’s why the brand has remained relevant and profitable for all these years,” McGroder added. Independent distributors for The Real Estate Book are not limited in their earning capabilities. Their income is based on their efforts. Many find the ability to set their own hours and work from home if they choose very attractive aspects of the business in addition to being their own boss and the tax benefits that come with owning your business.

NewPoint Media Group, publishers of The Real Estate Book provide all the tools, training, printing, shipping and technology to support the business locally at a level that would be cost-prohibitive for a small business on their own.

In terms of available markets, there are open markets in which no Real Estate Book magazine is currently in print and other, established markets that may be for sale. “We’ve got some independent distributors who are ready to retire or who are open to the idea of selling their business, “McGroder said. “These are established businesses with established revenue and these can be profitable very quickly.”

For more information on available markets and the opportunity, visit http://publishing.realestatebook.com or contact Patrick McGroder whose contact information is listed below. Referrals may earn free advertising and other incentives.


Patrick J. McGroder

The Real Estate Book

Vice President Market Development

2305 Newpoint Parkway

Lawrenceville, GA 30043

Cell: 704.657.3886

Email: pmcgroder@newpointmediagroup.com

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Winning Strategies for Getting to the Real Estate Super Bowl

by Rebecca Chandler

(Photo credit: Wikipedia)

The Seattle Seahawks and the Denver Broncos didn’t get a Super Bowl shot by accident. They spent the pre-season and the season preparing, practicing, analyzing, and working to get the chance to play in New Jersey on February 2nd. Do you have a strategy for getting in the real estate Super Bowl next year? What is your game plan? Do you have a “game changer” in your future?

Let’s start with the pre-season – scouting, preparation and practice. Football coaches do not wait until the season starts to start work. Do you? Now, during the winter months, while some buyers and sellers are active, probably more are considering their plans for spring. Should they sell? What do they need to do to prepare their home to get the best price? Where should they buy? What should they expect to pay? Now is the time to start.

Are the scouts finding you? Many agents assume that because the market is slower in the winter, that their marketing efforts can be lessened. Nothing could be further from the truth. Now is the time to get in front of your prospective clients while they are researching and “scouting” for an agent. And, they look everywhere – web, mobile, in local real estate magazines, in their mailbox, on blogs, and social networks, etc. They are in the zone. If your listing inventory is low, and you are relying on your exposure on listing aggregation sites to generate interest and to gain top-of-mind awareness, you will probably be a last round draft pick – if at all.

Instead, by promoting your skills, your brand, your local expertise – in every media and source local home shoppers use, you will make that first round pick.

Preparation. Now is a great time to re-examine your home selling game plan. When was the last time you updated your seller presentation? NewPoint Media Group conducted a survey of over 2500 home owners preparing to sell. The most important service they expected from their agent? Marketing. What does the presentation you give to potential sellers say about the marketing plan you will conduct for their home? Does it look like the marketing plan every other agent in town will offer? The MLS, a yard sign, an open house, and web exposure on free listing aggregate sites. Anyone (and everyone) will offer that. Instead, put together a marketing game plan for your listings. Can you include things like text lead generation? Single property mobile website? A YouTube video of the home? GPS-enabled search and lead generation? A targeted direct mail campaign? And exposure in a local real estate publication that reaches out to potential buyers everywhere they live, work, shop and play?

If your presentation does not include a full-range of marketing services, your competitor’s very well may. And, your chances of winning that listing game are slim.

The Game Changer. Practice. Start now. Part of a winning game plan is to know what works and what doesn’t. By starting your game plan now (and not waiting until spring), you have the opportunity to fine tune and test your plays. Track your results. Up your investment in winning strategies and lower or drop those things that do not work. So, when the season starts, your playbook will be set while your competitors are still fumbling around. You’ll gain momentum and market share while they try to dig themselves out of a losing season start.

Hire the best coaching staff you can.  Your local Real Estate Book representative can give you a full review of your current marketing plan and an update on the most complete set of winning multi-media marketing tools available today.  And, with the best in the business coaching you from the sidelines, you’re sure to have a winning season.

 

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New Year’s Revolutions

by Rebecca Chandler

This is a picture i took for the Candy article.

(Photo credit: Wikipedia)

In a recent ATT ad, a young boy says that his New Year’s “Revolution” is to eat more jelly beans. “Not really a revolt,” says the adult, “but just more of you eating things that are bad for you.” Cute.

But, is a New Year’s “Revolution” really a bad thing? Did you make resolutions? Or are you planning a revolution? Against what would you revolt? This year, I’m revolting against this habit –

The “Making a Large Assumption Based on a Small Amount of Fact” Habit.

How many times have you been in a conversation and someone makes a large statement they assume to be true but is really only based on a tidbit of information? Why not get the full facts? We recently relaunched our print-on-demand and direct mail site, TREBStore.com and in looking at our product offering, determined that we were putting a lot of effort behind some that generated few orders and little revenue. Why? Because we’d heard that “a lot” of people wanted it. When we looked at the facts, we found that “a lot” was, in reality, “very few.”

As another example, you’ve probably heard buyers or sellers make statements about the market that they assume to be true because of something that happened to a friend, a fact they heard months ago, or a national stat that is not applicable to their specific area or housing niche. As a local real estate professional, you can provide specifically relevant and timely information that may alter their perceptions and tip the decision to buy or sell – and change that large assumption.

We should revolt against making assumptions and, instead, make fact-based decisions when we can. In marketing your business, tracking your leads and conversions will help you find your most effective advertising options. And, once you determine the most effective, then you have to determine how to increase the results from those sources. If your website generates high quality leads, how are you going to drive more traffic to it? If social media is a good source of business for you, how would you increase your sphere and engagement? If your yard signs are effective, how can you make them more effective?

Revolution? Maybe not, but making real fact-based decisions in 2014 could result in a revolutionary change in your business.

 

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