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NewPoint Media Group Adds Michelle Fleury as Regional Sales Manager for The Real Estate Book Home Marketing Programs

An experienced marketing professional, Fleury will support in- field distributors of innovative digital and traditional marketing programs for real estate professionals.


TREBtext_stack_red.rgbLAWRENCEVILLE, GA (PRWEB) June 15, 2015 –

NewPoint Media Group, LLC, (http://newpointmediagroup.com) has added Michelle Fleury to The Real Estate Book sales and marketing team as a new Regional Sales Manager. Fleury will work directly with local Independent Distributors to implement integrated multi-media marketing programs for real estate professionals. Consumers can shop for homes on https://www.realestatebook.com/

Fleury brings years of experience in publishing, advertising and sales to the position as a past marketing solutions expert in both the apartment and new home industries. Fleury has served as publisher of both The Apartment Finder and New Home Finder brands in the Greenville, SC market and received numerous awards including “Vendor of the Year” by the Upper State Apartment Association and “Innovator of the Year” for New Home Finder.

“We’re really fortunate to add Michelle to The Real Estate Book team, “said Adam Brown, Senior Vice President of the brand. “The strength of her experience and her track record of success in building effective marketing programs for her clients will be a great asset to the company, our independent distributors, and our clients.”

“The multi-media marketing tools provided by The Real Estate Book have created a powerful offering for real estate professionals and the home sellers they represent,” Fleury said. “The Independent Distributors have an offer for top agents that includes branded mobile marketing tools such as apps, GPS enabled yard signs and text code lead generation in addition to very strong digital and traditional tools. It’s really a fantastic offer that I am very excited to help promote to the industry.”

The Real Estate Book, the nation’s most established brand for marketing homes for sale offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and wide out of market exposure via integrated marketing packages that include mobile, digital and traditional media. For more information, visit RealEstateBook.com.

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About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit http://newpointmediagroup.com.

For more information on The Real Estate Book’s advertising packages, visit https://youtu.be/NxPkS6V1cpA

Contacts:

Edgard Negron, Director of Marketing
NewPoint Media Group , 770-962-7220 ext. 24672, Enegron@newpointmediagroup.com

Adam Brown, Sr VP, The Real Estate Book
Abrown@newpointmediagroup.com

Michelle Fleury, Regional Sales Manager, The Real Estate Book
MFleury@newpointmediagroup.com

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You’ll Never Look at a Magazine Ad the Same Way Again

trebBy Rebecca Chandler

Think print advertising is old school? Think no one reads magazines anymore?

Think again. Print is not dead, but it’s not exactly the same, either.

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The Book Book by Ikea

 

Today’s print advertising is integrated into a full multi-media advertising campaign mix. Major brands with highly successful marketing campaigns have simply changed the way they use print and other offline triggers to drive traffic between the real and digital worlds of their prospects and customers.

International home goods retailer, Ikea, recently created a video on the value of their printed catalog, or the “book book,” comparing their millions of catalogs to a digital device. The benefits? Simple to navigate, 328 high definition pages, no lag time, easy to share, eternal battery life and no cables.

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amazoninstylehgtvAmazon, the world’s largest online retailer is running multi-page magazine ads in almost every major publication to promote their new Fire phone, from GQ to InStyle to HGTV magazine (published by a television channel with robust web and mobile sites and apps), as did Apple with the launch of the new iPhone.

 

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Macy’s, Target, and WalMart, rely on magazines to drive foot traffic, online purchases, and brand engagement in social media. Last year, well over half of their holiday sales to traffic was generated by their catalogs.

So, what’s changed about print and what can you learn from these Madison Avenue-driven campaigns?

The expectation . . .

lorealThe goal of many of these magazine ads are to drive customers to interact with the brands digitally. Go to the website. Follow via social media. Text for more information, coupons, or a special offer. Magazine ads work really, really, well by reaching the consumer in their real worlds, introducing them to the brands, and inviting them to interact in their digital worlds.

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The magazine ad says, “Here’s enough information to peak your interest. . . and here’s a way you can learn more digitally.” It leaps off the page to the phone, the tablet, or the laptop to engage the consumer further. And, it starts with a great print ad.

 

Look at it this way – If you had a party, would you invite the guests, or just hope they show up?

Think magazine advertising is done? It may be just getting started . . .

Learn more – The Holiday Catalog Challenge Video

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Sign Riders Bring Virtual Tools to Your Streets.

Even more effective than a Google search, the sign in front of the home is the most valuable marketing tool an agent has.  How can you make yours work even better?  By amplifying the number of leads they generate.

signIt’s not surprising that 90% of home buyers find the yard sign useful in their home search and 75% used the yard sign to find the home in which they were interested. That makes perfect sense.  (2013 National Association of REALTORS ® Profile of Home Buyers and Sellers).

What may be surprising is how simple it is to add new mobile marketing tools to your tried and true lead generator to really increase its effectiveness, since buyers are typically in the car – cell phone in hand, looking for more details on your listings.

Creating single property mobile websites and text codes for all your listings is a brilliant way to engage buyers and win leads.  Just place those text codes on a printed ad, brochure, flyer, or yard sign . . . and Voila!  You have brought virtual tools into the real world.  You can even use the GPS capabilities of the buyer’s phone to locate them – and the home of which they are in front.

phoneWant to see a sample?  Send a text to 85377 (the recipient) with the message “T312634”.

As potential buyers text a code assigned to each of your listings, they will receive a message back with the price, a link to a single listing mobile site with more information, pictures, your phone number.  At the same time, you’ll also get their phone number and a new lead.  Using a strong call to action such as, “to see inside, text T312634 to 85377” will increase results even more.

Your yard signs can also be GPS-enabled.  If a prospect is standing in front of a house with a sign rider and they text the displayed code, GPS technology tracks their location and the home listings around them, sending them information about the home – and you their phone number.  (This feature is location-based, so keep in mind that it won’t work unless you’re at the physical address.)

Add codes to all your marketing materials so you will get more leads from them, too.  Magazine ads, postcards, flyers, brochures – even your business card become better lead generators as more and more consumers become comfortable texting for more information.

Using your yard sign to balance your virtual marketing efforts with local exposure in the physical world means you’ll establish credibility for yourself to sellers and make sure prospective buyers find you everywhere they go.

 

Watch this video to learn more about The Real Estate Book marketing packages.

Visit this site to find your local Real Estate Book representative.

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