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New Distributor Keith Goforth takes over The Real Estate Book® of Coachella Valley, CA

Local owner of awarded creative design firm adds interactive print and digital real estate advertising to business portfolio. 

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LAWRENCEVILLE, GA, June 20, 2014 The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Coachella Valley, CA and Southern California desert market.  The advertising vehicle offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and nationwide market exposure via integrated marketing packages that include mobile, digital and traditional media.

“We’re really excited that Keith Goforth has stepped up to the Riverside County territory.   Our client relationships have been strong there and Keith’s expertise and background in media, design, and advertising add a new dimension of options for real estate professionals in the area,” said Scott Dixon, CEO of NewPointMedia Group, publishers of The Real Estate Book®/RealEstateBook.com.

Mr. Goforth’s professional background includes: being a top performing sales and marketing professional with a 20+ year proven track record at accelerating revenue growth, market share and profitability. Bringing a unique combination of business acumen, real estate, financial expertise and common sense to produce top-line sales and bottom line results. Mr. Goforth has had extensive achievements in the full scope of B2B and B2C sales and marketing, with a natural talent for identifying and maximizing new business opportunities and enhancing business development. He is a energetic key relationship builder with a career long record of negotiating and closing high-value sales agreements with leading retailers, distributors, suppliers, agents/brokers and top key executives alike. He is a collaborative leader, trainer and team builder, producing top performing employees and teams whilst ensuring outstanding customer relations at all times.

“Today, more than ever, it’s important to really market a home to sell it quickly and for the best price,” added Rebecca Chandler, Vice President of Marketing for the brand. “The multi-media marketing tools provided by The Real Estate Book® along with Keith’s professional experience have created a powerful offering for real estate professionals and the home sellers they represent.  Our clients are top agents and they look for the best.  I think we’ve hit a home run here for both.”

Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.

“I’m really looking forward to expanding the publications reach with our new mobile and online multimedia marketing offering available here locally to the real estate community, what a game changer for agents/brokers to be better able to build their brand, win more listings and sell more homes.” Goforth said.

For advertising information, contact:
Keith Goforth, Owner/Managing Editor
760.895.2055, TREBpublications@gmail.com

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About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results.  Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal.  In addition, the Company’s Publications Print Division provides these services to a variety of industries.   The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets.  For more information, visit NewPointMediaGroup.com.

Contacts:

Rebecca Chandler, VP, Marketing
NewPointMedia Group
770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

Patrick J. McGroder, VP, Market Development
NewPoint Media Group
2305 Newpoint Parkway
Lawrenceville, GA 30043
cell: 704.657.3886, pmcgroder@NewPointMediaGroup.com

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Over 1,000 agents sign up for LocalSmartMobile Integrated Media Marketing Packages

FOR IMMEDIATE RELEASE

May 29, 2014

New offering from The Real Estate Book expands personal branding packages, includes web, mobile, and social media tools and gives real estate agents and brokers tools to rival national listing sites.

LAWRENCEVILLE, GA – A new marketing product suite is rapidly gaining momentum as more agents and brokers are realizing the value of a multi-media marketing campaign for their brands.

“Big brands like Coca-Cola, Delta or Home Depot don’t invest their advertising budgets in a single media,” said Scott Dixon, CEO of NewPointMediaGroup, parent company of The Real Estate Book® brand. “They know they need both digital and traditional media to deliver their advertising messages most effectively. We think real estate agents and brokers should do the same. We’ve just made it really easy and affordable.”

The new marketing suite, called “LocalSmartMobile,” includes –

  • A printed ad in a locally distributed real estate magazine
  • Agent branded website with IDX – (allows them to display all the available listings currently on the market.)
  • Agent branded tablet site with IDX
  • Agent branded mobile site with IDX
  • Mobile business card
  • Branded gateway app for iPhone or Android
  • Vanity text codes
  • Mobile lead generation tools – text for info and QR codes
  • Custom single property mobile, tablet and web sites
  • One-click digital ad creation for email campaigns and web postings
  • Printable PDF property brochures with mobile lead generation
  • GPS-enabled yard signs
  • Lead management, tracking and analytics
  • Simple dashboard management

“We’ve combined new tools with our powerful local print offering to synchronize the agent’s marketing efforts and create what we think is the most effective way to promote the agent locally, generate more buyer leads, and to help the agent gain more listings,” adds Rebecca Chandler, Vice President of Marketing for the brand. “The total package is also very, very affordable since we combine all the tools into one. Paying for them individually would be much more expensive, so it’s really a cost-savings for the agent.”

So far, over 1,000 agents agree. The new offer, launched mid-April, also allows them to compete with large home listing aggregation websites for local traffic.

“A lot of real estate marketing companies are really good at branding themselves. We tell agents that we want to be really good at branding you,” said Adam Brown, Senior Vice President of The Real Estate Book. “That’s something we’ve always believed in. Our job is to brand the agent.”

The new offering allows agents to easily create IDX-fed web, tablet, and mobile sites so that home shopping consumers can search the entire MLS from the agent’s own branded site.

“IDX-fed sites are not new to the industry,” Brown added, “but the features of this offering are very unique and an extremely powerful tools for agents and brokers building their brand in their local market. The experience rivals any national listing site so the consumer never needs to shop anywhere else.”

For home shoppers, the experience is easy since most are shopping while out and about – from their phones. “Mobile browsing stats sky rocket on the weekends when most home shopping takes place, so it’s absolutely critical that agents today have all the mobile tools necessary to engage their prospective clients – at the exact time and place they are shopping,” Brown said. “Anything less than a satisfying mobile experience for the user will send them on to the next site or app and the agent loses the opportunity.”

“The Real Estate Book knows local advertising better than any of our competitors,” Brown said. We’ve been distributing local real estate magazines on the streets of North America for the last 30 years – successfully, and our local distributors know their markets better than any telesales rep in another state ever could.”

“This local advantage means that agents and brokers are working with a local expert to distribute their advertising in places where their prospective clients actually live, work, shop, and play versus waiting, wishing and hoping to be found in a Google search online,” Chandler added.

Click here to view a video overview of the program.

To learn more about the LocalSmartMobile advantage, contact a local Real Estate Book representative. Find them at Store.RealEstateBook.com.

 

About The Real Estate Book/RealEsateBook.com

The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, RealEstateBook.com is a top-rated real estate website with over 1.5 million listings updated daily.

 

About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

 

Contacts:

Rebecca Chandler, VP, Marketing

NewPointMedia Group , 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

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RealEstateBook.com Creates New Consumer Home Search Experience

New features make searching through 1.6 million homes for sale easier and faster whether using a desktop, laptop, tablet, or phone to search. Quicker responses, better filters, and mobile and tablet versions make finding a new home or a real estate agent convenient for consumers on the go.

(Lawrenceville, GA) March 18, 2014

Now, consumers shopping for homes on RealEstateBook.com will have more features and options along with a faster and more intuitive experience as the top-ranked real estate search site, RealEstateBook.com relaunches with a refreshed user interface and new features.

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“Our intention is always to create an intuitive and comfortable home search experience for the consumer and a showcase for the top agents in their local market,” said Scott Dixon, CEO of NewPointMediaGroup, parent company of The Real Estate Book brand, the leading publisher of real estate for sale. “We think home buyers and sellers need more than just data to help them make wise real estate decisions. That’s why we’ve not only given them over 1.6 million listings to search and view, but we’ve also helped to identify the most knowledgeable and successful agents who are best qualified to help them.”

“Basically, we’ve made the site perform better so it delivers a convenient and rewarding experience for consumers looking for a new home and a real estate professional to help them navigate the home buying process,” Dixon added.

RealEstateBook.com features

  •     Over 1.6 million homes for sale and rent in the U.S., Canada, and Puerto Rico.
  •     Quick response performance
  •     Tablet and mobile versions display full site features appropriately on any device
  •     Downloadable apps from iTunes and Google Play
  •     Enhanced filtering on search results make searching and sorting instantaneous
  •     Filter display on each listing to easily identify desirable features
  •     Integrated Google mapping features with street views
  •     Lots of additional home details, such as square footage, lot sizes, taxes, and more
  •     Large property images
  •     YouTube video and virtual tours of select properties
  •     Easy social sharing
  •     Convenient ways to contact area real estate experts –the most knowledgeable of the market and area
  •    Similar listing suggestions to aid in search
  •     And more – Go to RealEstateBook.com to view!

 

The site displays equally well on any tablet or mobile device – and incorporates location based services utilizing the GPS functionality of the device – so the consumer can search nearby properties on the go.

“Many real estate sites only display well on desktop or laptop computers. The consumer has to stretch and pinch the screen to view the site and it’s not a satisfying experience,” Dixon said. “That’s just not the way consumers search for homes any more. They are on the go, so we’ve made the site adaptable to any device.”

Exposure on the site is part of a full advertising suite for the agent and the home including print ads in local real estate magazines, dedicated mobile websites and apps for the agent and the home, text lead generation programs, free call tracking phone numbers, out-of-market direct mail campaign, corporate relocation integration, free magazine distribution, and more.

“These packages are really unparalleled in the market and that’s why the brand has remained relevant and profitable for all these years, Dixon said. In the end, we’re really passionate about what we do. We help people find a placed called home. We’ve been bringing home buyers and sellers together through real estate agents for over 30 years and the methods have evolved, but our experience has helped us create the best tools in the industry.”

For advertising information, contact your local Real Estate Book representative or go to Store.RealEstateBook.com.

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About The Real Estate Book/RealEstateBook.com
The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, RealEstateBook.com is a top-rated real estate website with over 1.5 million listings updated daily.

About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

Contacts:

Rebecca Chandler, VP, Marketing
NewPoint Media Group , 770-962-7220 ext. 24672, rchandler(at)NewPointMediaGroup(dot)com

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