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The Real Estate Book Opening in New Markets

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Have you ever thought about owning your own real estate marketing business or know of someone who would? The Real Estate Book is expanding and looking for new business owners in markets across the U.S. and Canada.

“One of the biggest benefits of owning a Real Estate Book business is that our independent distributors are in business for themselves, but certainly not by themselves,” said Patrick McGroder, Vice President of Market Development for the brand. “Not only do they have full support from a corporate standpoint, but also from a large network of other independent distributors across North America. We’re a tight-knit group.”

The Real Estate Book has been publishing local printed magazines across North America for over 30 years, but as the real estate, media, and advertising industries have evolved, so has the product offering. “Thirty years ago, we were a local printed magazine distributed in a market – and that is still a very valuable offering for the real estate agent in terms of local branding and lead generation,” said Adam Brown, Senior Vice President. “However, now our offering includes so much more for the agent and we’re continually adding more ways to connect buyers and sellers through a real estate professional.

Advertising packages include –

  • Print ad in local magazine
  • Online advertising on RealEstateBook.com, a top-rated real estate website with over 1.6 million listings
  • Mobile websites and apps for the agent and the home
  • Text lead generation program
  • Free call tracking phone numbers
  • Out-of-market direct mail campaign via a corporate relocation program and free magazine distribution
  • Social sharing and free consumer content via Blog.RealEstateBook.com
  • GPS-enabled mobile marketing tools

“These packages are really unparalleled in the market and that’s why the brand has remained relevant and profitable for all these years,” McGroder added. Independent distributors for The Real Estate Book are not limited in their earning capabilities. Their income is based on their efforts. Many find the ability to set their own hours and work from home if they choose very attractive aspects of the business in addition to being their own boss and the tax benefits that come with owning your business.

NewPoint Media Group, publishers of The Real Estate Book provide all the tools, training, printing, shipping and technology to support the business locally at a level that would be cost-prohibitive for a small business on their own.

In terms of available markets, there are open markets in which no Real Estate Book magazine is currently in print and other, established markets that may be for sale. “We’ve got some independent distributors who are ready to retire or who are open to the idea of selling their business, “McGroder said. “These are established businesses with established revenue and these can be profitable very quickly.”

For more information on available markets and the opportunity, visit http://publishing.realestatebook.com or contact Patrick McGroder whose contact information is listed below. Referrals may earn free advertising and other incentives.


Patrick J. McGroder

The Real Estate Book

Vice President Market Development

2305 Newpoint Parkway

Lawrenceville, GA 30043

Cell: 704.657.3886

Email: pmcgroder@newpointmediagroup.com

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The 5 Smartest Questions to Ask About Marketing Your Business

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by Rebecca Chandler

As the holidays approach, many of us will spend some time reflecting upon last year’s successes and failures and trying to learn some valuable lessons. Here are 5 questions to ask about marketing your business.

to determine what to repeat and expand and what to abandon.

  1. What was the smartest thing you did to drive digital traffic, leads, and conversions? If you’ve done a good job of tracking, you can determine not only where the traffic came from, and which traffic converted best and which was the most cost-effective. Think specifically about these categories
    • Online sources such as SEO or SEM
    • Offline sources such as print or direct mail
    • Mobile tools such as text or QR codes

 

  1. Did you use all the tools available to you? From a marketing perspective, consumers don’t search in a silo. They search everywhere – web, mobile, print, social, video, etc., etc., for information about real estate and real estate professionals. Did you limit your exposure to your website and your listing syndication only? Then, you may be drowning in a sea of online data. What about other media such as interactive print with text and QR codes? Or highly geographically and demographically targeted direct mail? Or display advertising? Social media? All of your advertising and marketing efforts should work in orchestration to amplify their effectiveness and you shouldn’t put all your eggs in one basket.

     

  2. How did you engage hyper local buyers and sellers in the real world? Did you wait for them to stumble upon your blog, your website, or your listings on an aggregate site? Considering that 69% of sellers pick up local real estate magazines, and 76% want to see their homes advertised in one and that over 87% of local editions of The Real Estate Book get picked up every 4 weeks*, this type of advertising reaches out to your hyper local prospect versus waiting for them to type in the right phrase in an online search. And, using direct mail in a highly targeted fashion allows you to narrow your message down to the areas and demographics of your target client.

     

  3. Does your site provide a compelling experience for a mobile shopper? Your site should be responsive to the device on which it is viewed so the user doesn’t have to “pinch and stretch” the screen to read. This year, Americans will search the web on their mobile device more than their laptop device. If your site doesn’t display properly, you stand to lose a lot of hard-earned digital traffic.

     

  4. Are your marketing efforts all about YOU or what you can do for YOUR CLIENT? Marketing yourself is important so you and your brand stand out, but equally important is how your market your listings. It’s the most important service sellers expect from their agent.* Your awards and designations may be impressive, but ultimately, they expect you to sell their home quickly and for the best price. Tell them how you do that via multiple media will give your listing presentation a competitive edge.

     

    If you answer these questions honestly and thoughtfully, reflecting on 2013 will help you devise an improved plan for 2014. Need help? Contact your local Real Estate Book representative. They are local and well-trained real estate marketing professionals.

    Looking for tracking tools? Download our “Income Based Approach to Real Estate Marketing” worksheets here.

    *2013 Home Seller Research (NPMG)
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The Real Estate Book Announces Catalog Challenge Winner

Winner submitted over 1500 printed catalog covers to win $1,000 prize

 

January 24, 2013 – Lawrenceville, GA – While some view the printed catalog as a dinosaur lumbering quietly into extinction, retailers have reinvented the catalog shopping experience to amplify their overall sales strategy.

NewPoint Media Group, publishers of The Real Estate Book, Mature Living Choices, Senior Living Choices, New Homes & Ideas, New Home Journal, and New Home Finder, among other titles, recently launched a “Catalog Challenge” to illuminate retailers’ embrace of the printed catalog as a vital component in their overall marketing strategy this holiday season.

Deborah A Di Memmo a REALTOR® and Notary Public from Murrieta, CA submitted over 1500 catalog covers from a large variety of retailers to win the prize. The contest was launched in November and concluded in January. Participants gathered catalog covers and mailed them in. Covers could be from the same retailer, but not the same edition.

“The impact of a printed catalog should not be minimized,” says Scott Dixon, CEO of NewPoint. “There are traits that are inherent to this type of media and this type of advertising that are not viable through other media. For example, the quality of the printed piece adds credibility to the brand. The tactical presence of the page evokes a sensory and emotional connection to the brand and the interruptive nature intersects with a consumer – in their mailbox, on a countertop, or in a rack on the street – without them having to search for it.”

The Direct Marketing Association estimates that 12.5 billion print catalogs are mailed each year and new interactive features such as QR codes, text codes, and augmented reality have redefined the catalog shopping experience.

“We’ve always known that one of the top ways to drive traffic to a website was to advertise that site offline. You see it everywhere. Now, the offline and online lines are blurred. It’s about the total engagement in the brand – whether that’s in print, on a website, a social network, or a mobile app,” Dixon added. “Consumers really expect to be able to interact with a brand through their means of choice – not ours. Online retailers such as Zappos and Amazon are learning what traditional brick and mortar retailers like J. Crew, Pottery Barn, and Macy’s already knew. ”

“People shop catalogs. As a child, did you ever dream through the holiday catalogs, turning down pages, circling items, and making detailed lists based on your extensive research? “Dixon said. “We still do that today – and then go online or in to the store to buy. Some online only retailers estimate that almost half of their online sales come from catalog shoppers. ”

To learn more about the $1,000 Catalog Contest go to www.mediakit.realestatebook.com/catalogchallenge

 

About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

Contacts:
Rebecca Chandler, VP, Marketing
NewPoint Media Group, 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

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