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Posts Tagged Sales

Spring Selling Time – What’s Your Plan?

by Courtney Soinski

Now more than ever, you need a business strategy for growth.  Keeping up with the ever-changing real estate industry is vital to those decisions that put your business in the best position, help you stay ahead of the curve, and ultimately close more deals. In most markets, spring is the busy selling season, which means housing sales are on the rise.

According to the latest REALTORS® Confidence Index that is based on a survey of over 3,800 REALTORS® about their March transactions, properties sold at a median of 55 days, due to low inventories of homes for sale nationwide.  During March, about 37% of real estate agents sold properties that had been on the market for less than a month.

Chances are, you may be experiencing something similar in your market and activity may be on the rise.   Here are some tips for weathering a busy real estate season.

  1. Stay On Top of the Market.   In order to stay on top of your game this spring, it’s important to stay on top of the local market – knowing how it is changing and progressing locally and how it will impact you, your clients, and your business.  This is true for both sales and pricing trends and constantly changing rules and regulations.  Your customers will appreciate your local expert knowledge of  shifts in the market.
  2. Advertise Locally.  Trying to win the Google ranking battle with a large listing aggregator with millions to spend is nearly impossible and frankly, you  can have a big advantage over large listing sites and your competitors who rely solely on the web for their lead generation.  Your local advantage is that you can easily reach local buyers and sellers by placing advertising offline in places where your prospective clients eat, work, live, shop and play. Use local print, direct mail, yard signs, billboards, car magnets, whatever it takes to make sure that everywhere the prospective customer turns in your town, they find you.
  3. Plan Your Work and Work Your Plan.   It’s very helpful to schedule appointments, follow ups, and set up notifications showing your next task and when it needs to completed.  Organizing your electronic files and paperwork so they are easily accessible at a moment’s notice will increase your efficiency and effectiveness so you can get more done in less time.
  4. Get More Local Engagement. When it comes to investing in your brand strategy and selling efforts, think about how you get the prospective client to engage with YOU on a local level to give you a better opportunity to work with that client to help them buy or sell a home.

Want to learn more about local lead generation and advertising? Contact your local Real Estate Book representative, or visit Store.RealEstateBook.com

Source: RealtorMag

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Fewer Homes For Sale Means More Competition. Are You Winning?

House owner/real estate agent giving away the keysBy Rebecca Chandler

Recent housing reports indicate that in many markets, listing inventory is low and homes are selling quickly. Good news? Kinda.

Sure, buyers are more willing to move more quickly and prices may be increasing as supply decreases, but lower listing inventory also equates to fewer closed transactions. There are simply fewer homes to sell. This means that the competition for available market dollars is higher.

For those who have been through this type of market before there are some lessons to learn – Specifically, in this scenario, who wins?

Agents who win listings. Any agent can work with buyers and get half of the available commission dollars and when buyers are abundant, it’s more about finding the home than finding a buyer, so agents with a steady stream of listings and buyers win more market dollars.

Good listing agents know that during times of low inventory, marketing their listings is much more valuable in terms of getting and keeping listings than about generating buyer leads. In other words, it’s about generating seller leads.

How do they win? They create winning personal brands. Selling your most treasured and valuable asset –your home – is critical, not only financially, but emotionally. Sellers want to work with a professional agent who will not only help them quickly get the highest price for their home, but also deliver with the lowest level of stress.

Winning listing agents promote their brands – heavily – so that potential clients have a level of comfort in the idea of doing business with them. Sellers perceive that professional agents produce professional results. Top listing agents deliver their professional brand message over and over everywhere a potential clients looks – especially on the streets of their home town. They do not sit and wait to be discovered in a Google search mission. They reach out and find local clients – on the real streets of their real town.

Winning the appointment doesn’t necessarily mean you’ll win the listing. Even agents who get a good number of listing appointments are still competing. Their listing presentations include services and value that not every agent is willing to deliver.

What are some of their secrets? Learn more here –

Watch this recorded webinar – Five Things Your Listing Presentation is Missing

Read – Is Your Listing Presentation Missing Something?

Read – Build Your Brand

For more marketing and branding tips, contact your local Real Estate Book representative or visit Store.RealEstateBook.com to find local advertising options.

 


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Remodeling, Saving and Selling – The Top 10 Blog Posts of 2013

Top 10As we roll into 2014, here are the most shared blog posts of 2013 – just in case you missed them.

10. Benefits of Downsizing into a Smaller Home

9. How to Be Prepared When Severe Weather Strikes

8. Home for Sale for the Holidays? Use it to Your Advantage!

7. Appeal to Buyer’s Senses at a Moment’s Notice

6. Homeowners Insurance: What’s Covered and What’s Not!

5. Sellers Take Note: This is What Buyers Are Looking for in Your Home

4. 5 Ways to Slash Your Heating Bills

3. 5 Cheap Ways to Renovate Your Kitchen and Sell Your Home

2. Do Remodeling Projects Pay?

1. 5 Tips to Prepare Your Home for a Successful Sale

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