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Posts Tagged Scott Dixon

New Distributor Keith Goforth takes over The Real Estate Book® of Coachella Valley, CA

Local owner of awarded creative design firm adds interactive print and digital real estate advertising to business portfolio. 

TREB_CompetAdv-300x100

LAWRENCEVILLE, GA, June 20, 2014 The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Coachella Valley, CA and Southern California desert market.  The advertising vehicle offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and nationwide market exposure via integrated marketing packages that include mobile, digital and traditional media.

“We’re really excited that Keith Goforth has stepped up to the Riverside County territory.   Our client relationships have been strong there and Keith’s expertise and background in media, design, and advertising add a new dimension of options for real estate professionals in the area,” said Scott Dixon, CEO of NewPointMedia Group, publishers of The Real Estate Book®/RealEstateBook.com.

Mr. Goforth’s professional background includes: being a top performing sales and marketing professional with a 20+ year proven track record at accelerating revenue growth, market share and profitability. Bringing a unique combination of business acumen, real estate, financial expertise and common sense to produce top-line sales and bottom line results. Mr. Goforth has had extensive achievements in the full scope of B2B and B2C sales and marketing, with a natural talent for identifying and maximizing new business opportunities and enhancing business development. He is a energetic key relationship builder with a career long record of negotiating and closing high-value sales agreements with leading retailers, distributors, suppliers, agents/brokers and top key executives alike. He is a collaborative leader, trainer and team builder, producing top performing employees and teams whilst ensuring outstanding customer relations at all times.

“Today, more than ever, it’s important to really market a home to sell it quickly and for the best price,” added Rebecca Chandler, Vice President of Marketing for the brand. “The multi-media marketing tools provided by The Real Estate Book® along with Keith’s professional experience have created a powerful offering for real estate professionals and the home sellers they represent.  Our clients are top agents and they look for the best.  I think we’ve hit a home run here for both.”

Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.

“I’m really looking forward to expanding the publications reach with our new mobile and online multimedia marketing offering available here locally to the real estate community, what a game changer for agents/brokers to be better able to build their brand, win more listings and sell more homes.” Goforth said.

For advertising information, contact:
Keith Goforth, Owner/Managing Editor
760.895.2055, TREBpublications@gmail.com

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About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results.  Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal.  In addition, the Company’s Publications Print Division provides these services to a variety of industries.   The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets.  For more information, visit NewPointMediaGroup.com.

Contacts:

Rebecca Chandler, VP, Marketing
NewPointMedia Group
770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

Patrick J. McGroder, VP, Market Development
NewPoint Media Group
2305 Newpoint Parkway
Lawrenceville, GA 30043
cell: 704.657.3886, pmcgroder@NewPointMediaGroup.com

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New Distributor Jason Pitre takes over The Real Estate Book® of Prince Edward Island

Local professional adds interactive print and digital real estate advertising to business portfolio. 

TREB_CompetAdv-300x100LAWRENCEVILLE, GA, June 20, 2014 – The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Prince Edward Island market.  The advertising vehicle offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and wide out of market exposure via integrated marketing packages that include mobile, digital and traditional media.

“We’re really excited that Jason Pitre stepped up to the brand new Prince Edward Island territory.   Our client relationships have been strong there and Jason’s expertise and background in real estate add a new dimension of options for real estate professionals in the area,” said Scott Dixon, CEO of NewPointMedia Group, publishers of The Real Estate Book®/RealEstateBook.com.

Pitre’s professional background includes extensive experience in the real estate industry. Currently, he is a real estate investor and prior to that was a top REALTOR® in the market for many years. A very sharp businessman, Pitre is very familiar with The Real Estate Book and the local real estate landscape.

“Today, more than ever, it’s important to really market a home to sell it quickly and for the best price,” added Rebecca Chandler, Vice President of Marketing for the brand. “The multi-media marketing tools provided by The Real Estate Book® along with Jason’s professional experience have created a powerful offering for real estate professionals and the home sellers they represent.  Our clients are top agents and they look for the best.  I think we’ve hit a home run here for both.”

Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.

“A once in a lifetime experience describes my enthusiasm in launching The Real Estate Book here in Prince Edward Island,” Pitre said, “I couldn’t be happier to be working with local REALTORS® in offering our Web, Mobile and Print Marketing products. REALTORS® will achieve and maintain a hyper-localized brand with the best listings here in Prince Edward Island!”

For advertising information, contact Jason Pitre at trebpei@gmail.com or facebook.com/trebpei

For more information on available markets and the opportunity, visit publishing.realestatebook.com or contact Patrick McGroder, whose contact information is listed below.

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About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results.  Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal.  In addition, the Company’s Publications Print Division provides these services to a variety of industries.   The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets.  For more information, visit NewPointMediaGroup.com.

Contacts:

Rebecca Chandler, VP, Marketing
NewPointMedia Group
770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

Patrick J. McGroder, VP, Market Development
NewPoint Media Group
2305 Newpoint Parkway
Lawrenceville, GA 30043
cell: 704.657.3886, pmcgroder@NewPointMediaGroup.com

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Over 1,000 agents sign up for LocalSmartMobile Integrated Media Marketing Packages

FOR IMMEDIATE RELEASE

May 29, 2014

New offering from The Real Estate Book expands personal branding packages, includes web, mobile, and social media tools and gives real estate agents and brokers tools to rival national listing sites.

LAWRENCEVILLE, GA – A new marketing product suite is rapidly gaining momentum as more agents and brokers are realizing the value of a multi-media marketing campaign for their brands.

“Big brands like Coca-Cola, Delta or Home Depot don’t invest their advertising budgets in a single media,” said Scott Dixon, CEO of NewPointMediaGroup, parent company of The Real Estate Book® brand. “They know they need both digital and traditional media to deliver their advertising messages most effectively. We think real estate agents and brokers should do the same. We’ve just made it really easy and affordable.”

The new marketing suite, called “LocalSmartMobile,” includes –

  • A printed ad in a locally distributed real estate magazine
  • Agent branded website with IDX – (allows them to display all the available listings currently on the market.)
  • Agent branded tablet site with IDX
  • Agent branded mobile site with IDX
  • Mobile business card
  • Branded gateway app for iPhone or Android
  • Vanity text codes
  • Mobile lead generation tools – text for info and QR codes
  • Custom single property mobile, tablet and web sites
  • One-click digital ad creation for email campaigns and web postings
  • Printable PDF property brochures with mobile lead generation
  • GPS-enabled yard signs
  • Lead management, tracking and analytics
  • Simple dashboard management

“We’ve combined new tools with our powerful local print offering to synchronize the agent’s marketing efforts and create what we think is the most effective way to promote the agent locally, generate more buyer leads, and to help the agent gain more listings,” adds Rebecca Chandler, Vice President of Marketing for the brand. “The total package is also very, very affordable since we combine all the tools into one. Paying for them individually would be much more expensive, so it’s really a cost-savings for the agent.”

So far, over 1,000 agents agree. The new offer, launched mid-April, also allows them to compete with large home listing aggregation websites for local traffic.

“A lot of real estate marketing companies are really good at branding themselves. We tell agents that we want to be really good at branding you,” said Adam Brown, Senior Vice President of The Real Estate Book. “That’s something we’ve always believed in. Our job is to brand the agent.”

The new offering allows agents to easily create IDX-fed web, tablet, and mobile sites so that home shopping consumers can search the entire MLS from the agent’s own branded site.

“IDX-fed sites are not new to the industry,” Brown added, “but the features of this offering are very unique and an extremely powerful tools for agents and brokers building their brand in their local market. The experience rivals any national listing site so the consumer never needs to shop anywhere else.”

For home shoppers, the experience is easy since most are shopping while out and about – from their phones. “Mobile browsing stats sky rocket on the weekends when most home shopping takes place, so it’s absolutely critical that agents today have all the mobile tools necessary to engage their prospective clients – at the exact time and place they are shopping,” Brown said. “Anything less than a satisfying mobile experience for the user will send them on to the next site or app and the agent loses the opportunity.”

“The Real Estate Book knows local advertising better than any of our competitors,” Brown said. We’ve been distributing local real estate magazines on the streets of North America for the last 30 years – successfully, and our local distributors know their markets better than any telesales rep in another state ever could.”

“This local advantage means that agents and brokers are working with a local expert to distribute their advertising in places where their prospective clients actually live, work, shop, and play versus waiting, wishing and hoping to be found in a Google search online,” Chandler added.

Click here to view a video overview of the program.

To learn more about the LocalSmartMobile advantage, contact a local Real Estate Book representative. Find them at Store.RealEstateBook.com.

 

About The Real Estate Book/RealEsateBook.com

The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, RealEstateBook.com is a top-rated real estate website with over 1.5 million listings updated daily.

 

About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

 

Contacts:

Rebecca Chandler, VP, Marketing

NewPointMedia Group , 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

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