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Posts Tagged Scott Dixon

RealEstateBook.com Creates New Consumer Home Search Experience

New features make searching through 1.6 million homes for sale easier and faster whether using a desktop, laptop, tablet, or phone to search. Quicker responses, better filters, and mobile and tablet versions make finding a new home or a real estate agent convenient for consumers on the go.

(Lawrenceville, GA) March 18, 2014

Now, consumers shopping for homes on RealEstateBook.com will have more features and options along with a faster and more intuitive experience as the top-ranked real estate search site, RealEstateBook.com relaunches with a refreshed user interface and new features.

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“Our intention is always to create an intuitive and comfortable home search experience for the consumer and a showcase for the top agents in their local market,” said Scott Dixon, CEO of NewPointMediaGroup, parent company of The Real Estate Book brand, the leading publisher of real estate for sale. “We think home buyers and sellers need more than just data to help them make wise real estate decisions. That’s why we’ve not only given them over 1.6 million listings to search and view, but we’ve also helped to identify the most knowledgeable and successful agents who are best qualified to help them.”

“Basically, we’ve made the site perform better so it delivers a convenient and rewarding experience for consumers looking for a new home and a real estate professional to help them navigate the home buying process,” Dixon added.

RealEstateBook.com features

  •     Over 1.6 million homes for sale and rent in the U.S., Canada, and Puerto Rico.
  •     Quick response performance
  •     Tablet and mobile versions display full site features appropriately on any device
  •     Downloadable apps from iTunes and Google Play
  •     Enhanced filtering on search results make searching and sorting instantaneous
  •     Filter display on each listing to easily identify desirable features
  •     Integrated Google mapping features with street views
  •     Lots of additional home details, such as square footage, lot sizes, taxes, and more
  •     Large property images
  •     YouTube video and virtual tours of select properties
  •     Easy social sharing
  •     Convenient ways to contact area real estate experts –the most knowledgeable of the market and area
  •    Similar listing suggestions to aid in search
  •     And more – Go to RealEstateBook.com to view!

 

The site displays equally well on any tablet or mobile device – and incorporates location based services utilizing the GPS functionality of the device – so the consumer can search nearby properties on the go.

“Many real estate sites only display well on desktop or laptop computers. The consumer has to stretch and pinch the screen to view the site and it’s not a satisfying experience,” Dixon said. “That’s just not the way consumers search for homes any more. They are on the go, so we’ve made the site adaptable to any device.”

Exposure on the site is part of a full advertising suite for the agent and the home including print ads in local real estate magazines, dedicated mobile websites and apps for the agent and the home, text lead generation programs, free call tracking phone numbers, out-of-market direct mail campaign, corporate relocation integration, free magazine distribution, and more.

“These packages are really unparalleled in the market and that’s why the brand has remained relevant and profitable for all these years, Dixon said. In the end, we’re really passionate about what we do. We help people find a placed called home. We’ve been bringing home buyers and sellers together through real estate agents for over 30 years and the methods have evolved, but our experience has helped us create the best tools in the industry.”

For advertising information, contact your local Real Estate Book representative or go to Store.RealEstateBook.com.

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About The Real Estate Book/RealEstateBook.com
The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, RealEstateBook.com is a top-rated real estate website with over 1.5 million listings updated daily.

About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

Contacts:

Rebecca Chandler, VP, Marketing
NewPoint Media Group , 770-962-7220 ext. 24672, rchandler(at)NewPointMediaGroup(dot)com

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The Real Estate Book Announces Catalog Challenge Winner

Winner submitted over 1500 printed catalog covers to win $1,000 prize

 

January 24, 2013 – Lawrenceville, GA – While some view the printed catalog as a dinosaur lumbering quietly into extinction, retailers have reinvented the catalog shopping experience to amplify their overall sales strategy.

NewPoint Media Group, publishers of The Real Estate Book, Mature Living Choices, Senior Living Choices, New Homes & Ideas, New Home Journal, and New Home Finder, among other titles, recently launched a “Catalog Challenge” to illuminate retailers’ embrace of the printed catalog as a vital component in their overall marketing strategy this holiday season.

Deborah A Di Memmo a REALTOR® and Notary Public from Murrieta, CA submitted over 1500 catalog covers from a large variety of retailers to win the prize. The contest was launched in November and concluded in January. Participants gathered catalog covers and mailed them in. Covers could be from the same retailer, but not the same edition.

“The impact of a printed catalog should not be minimized,” says Scott Dixon, CEO of NewPoint. “There are traits that are inherent to this type of media and this type of advertising that are not viable through other media. For example, the quality of the printed piece adds credibility to the brand. The tactical presence of the page evokes a sensory and emotional connection to the brand and the interruptive nature intersects with a consumer – in their mailbox, on a countertop, or in a rack on the street – without them having to search for it.”

The Direct Marketing Association estimates that 12.5 billion print catalogs are mailed each year and new interactive features such as QR codes, text codes, and augmented reality have redefined the catalog shopping experience.

“We’ve always known that one of the top ways to drive traffic to a website was to advertise that site offline. You see it everywhere. Now, the offline and online lines are blurred. It’s about the total engagement in the brand – whether that’s in print, on a website, a social network, or a mobile app,” Dixon added. “Consumers really expect to be able to interact with a brand through their means of choice – not ours. Online retailers such as Zappos and Amazon are learning what traditional brick and mortar retailers like J. Crew, Pottery Barn, and Macy’s already knew. ”

“People shop catalogs. As a child, did you ever dream through the holiday catalogs, turning down pages, circling items, and making detailed lists based on your extensive research? “Dixon said. “We still do that today – and then go online or in to the store to buy. Some online only retailers estimate that almost half of their online sales come from catalog shoppers. ”

To learn more about the $1,000 Catalog Contest go to www.mediakit.realestatebook.com/catalogchallenge

 

About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

Contacts:
Rebecca Chandler, VP, Marketing
NewPoint Media Group, 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

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The Most Crucial Mistake You Can Make When Listings Are Low

Scott Dixon, CEO, NewPoint Media Group

When listings are low, competition for listings is high. Why do some agents thrive in this environment and others see their business dwindle? Many make a crucial mistake.

They assume that since their listing inventory is low, they should reduce their advertising. After all, they have less to advertise. This is because they assume that the goal of their advertising is to reach buyers and sell their current inventory.

They forget that a major goal of their advertising is to gain and retain listings.

Referral and repeat clients cannot sustain an agent’s business. The 2011 National Association of REALTORS®(NAR) Profile of Home Buyers and Sellers study indicates that on average, 39% of seller clients were referrals, down from 41% in 2010. Repeat seller business was about 22%. That means that about 40% of sellers found their agent through advertising – and those agents who are advertising can take 40% of your business.

One of the downfalls of relying only on the web for your leads is that exposure is driven by listing content. The more listings you have on the web, the more likely a consumer is to stumble across you using search or on a listing aggregate site. For many agents, this is their total marketing plan and as their listings sell, they have fewer and fewer listings to use in their advertising and so begins a self-fulfilling prophecy.

Consider this – how are you advertising to gain listings? Here are 6 steps to shifting your advertising to help you win and keep listings.

  1. Know what kind of listings you want. In what area of town? What type of property? What’s your specialty? Focusing your efforts will help you achieve focused results. Think this through and focus.
  2. Advertise the listings you have so that they (and you) stand out. Take good photography and spread it around – on the web, in a local magazine, flyers, post cards, emails. Make your advertising an example of what you will and can do for the home seller. You are a professional home seller. Advertise it.
  3. Advertise for the type of listings you’d like to get. This is where local print can really help you stand out. Running photos of popular subdivision signs, golf courses, waterfront locations, farmland, or urban skylines will generate interest from both buyers and sellers who have property in these areas. If they perceive that you are a specialist in the type of property they have to sell, they are more likely to call you – over just about anyone else.
  4. Put your advertising plan in your listing plan. Your listing presentation is your chance to differentiate yourself from other agents. The agent who promises to advertise the seller’s home in print, on the web, direct mail, and through mobile tools like text and QR codes will win every time over the agent with a minimal advertising plan for the home. If you were selling your home, which would you prefer?
  5. Find an advertising partner that offers a comprehensive advertising package and don’t be afraid to disclose your budget. Many assume that the type of advertising described here would be incredibly expensive – and you may think it’s outside your budget. Talk to a multi-media provider like The Real Estate Book about your budget and your goals. You’ll be surprised at how affordable multi-media advertising can be. The Real Estate Book multi-media packages include an interactive local print ad, premium web exposure, single property websites, agent mobile website, text code lead generation, QR codes, and social integration – all inclusive with no additional charges – and there are packages for any budget.
  6. Gain market share – While competing agents in your market hide and wait for buyers and sellers to stumble upon them while searching online, your advertising will reach out and find sellers and buyers for you. And you can take 40% of their business – and more.
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