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Posts Tagged Social Media

Millennials Turn to Video When Making Purchases

gadget-useGeneration Y is a demographic coveted by retailers and marketers for their purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. According to Animoto, an online video creation application, new data from the 2015 Animoto Online and Social Video Marketing Study reveals video is no longer optional for brands and businesses looking to market to millennials. The study revealed seven in 10 are likely to watch a video when shopping online and 80 percent find video helpful when researching a purchase decision online.

In an era defined by instant access, powerful consumer voices and expectations of brand transparency, millennials’ standards are higher for businesses than ever before. Brands must use new mediums and know not only how to reach them where they are online, but also according to their preferences in order to tap into that spending power. Animoto surveyed 1,051 U.S. consumers and published an infographic in conjunction with the study.

Millennials Use Video to Make Purchase Decisions

Increasing exposure to video has impacted Gen Y’s view on video in the purchasing process. Compared to baby boomers, millennials are 150 percent more likely to comparison shop with video while shopping for a home, and 146 percent more likely to watch a video if it’s available on a company’s site while shopping online, and four in every five find video helpful during initial research for a purchase decision. Brands must strategically incorporate video into their online presence to assist this generation throughout the purchase cycle.

  • 85 percent find video home tours helpful.
  • Nearly three-quarters find video helpful when comparison shopping.
  • Seven in 10 are likely to watch a company video when shopping online.
  • 69 percent find video helpful post-purchase to research additional items from the same company.
  • Nearly one-third find it helpful to watch video to learn more about a company before making a purchase.
  • Millennials are 264 percent more likely to share videos about a product, service or company while shopping online than baby boomers.

Video Improves Traditional Marketing to Millennials

Nearly two-thirds of millennials (62 percent) prefer to watch a video from a company instead of reading text, and more than half are likely to watch a video from a brand if they receive it in an email. With this directive, businesses can incorporate video into traditional components of the marketing mix to effectively reach Gen Y-ers.

  • Six out of 10 prefer to watch a company video over reading a company newsletter.
  • 53 percent are more likely to read a newsletter from a company if video is included.

Millennials Connect With Brands on Social Media and Mobile

Businesses must ensure video content is optimized across the devices and channels millennials frequent most. Nearly half (48 percent) only watch videos on their mobile device. Millennial engagement with brands on social media is high; on Facebook, 84 percent follow brands.

  • 76 percent follow companies on YouTube.
  • Nearly half of millennials (47 percent) follow companies or brands on Twitter.
  • 45 percent prefer to watch video on their mobile device rather than on a laptop or desktop.
  • Four in 10 millennials (42 percent) follow companies or brands on Instagram.

Source: animoto.com

Reprinted with permission from RISMedia. ©2015. All rights reserved.

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Is Email Marketing Part of Your Business Plan?

By Courtney Soinski

shutterstock_167545355The great big world of marketing has come a long way over the past few decades, especially since the emergence of social media, search engine marketing, and yes…even email. If email marketing is not part of your business plan, then it’s time to make a change.

Here are 5 reasons why email is the way to go.

Email gives you relevant insights.

Many email marketing services offer detailed analytics reports for each of your mailings. Study them so you can use those insights to benefit your next campaign’s success. Take note of your opens and click-through rates (CTR) in order to identify what’s making the numbers go up or down. Be sure to pay attention to the number of unsubscribes – if opt-outs are high, you may want to try something different in your next email.

Email is personal and targeted.

Email-MarketingBy implementing email marketing in your business plan, you are able to completely personalize, target and greet each person with ease. You can even segment your contact lists into demographics such as location or gender, then send custom emails to people in those smaller lists. This has been proven to improve the overall results of your email campaign, so why not give it a try?

Email is shareable.

A great email contains content that people actually want to share, and gives readers an easy way to do it. In addition to having a “forward to a friend” link, it helps tremendously to include buttons to share on Twitter, Facebook, Instagram, and any other social media platform. Include a public link at the top that directs readers to the web version of your email. This makes it super simple for people to spread the word!

Email has a global reach.

Regardless of where you are sending from or who you are sending to, you can reach your target audience everywhere in a very short time. Email marketing helps keep customers around for a repeat purchase or even get brand new customers. Also, I highly recommend setting up automated email campaigns. They are simple, automatic, and completely customizable. Keep in mind, however, the spam laws in different countries like Canada. To avoid any trouble, familiarize yourself with the CAN-SPAM Act.

Email provides a higher return on investment.

Email marketing has the power to increase sales as long as you know how to use it. You’ll show your customers how valuable your brand is by simply sharing information about your business and content related to your product or service through emails. I have found that the best approach is by sending your readers a variety of different types of emails, such as promotional or an email that introduces a new product or service to the brand.

Try sending different types of emails to different segments of your audience for the best possible results. Track your analytics to gain an understanding of what works and what doesn’t work.

Good Luck and Happy Emailing!



“How Email Marketing Helps Your Small Business”, Vertical Response;

“15 Email Marketing Tips”, Forbes

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7 Tips for Social Media and Content Marketing in Real Estate

By Courtney Soinski

I’ve got something to “share” with you! As content developer for The Real Estate Book’s marketing campaigns, we’ve tested different types of articles and practices for creating engaging and “sharable” content. Here are 7 top tips for social media and content marketing in real estate to help you build your email newsletter, social media or other marketing campaigns. Enjoy!

h1. Home buyers love easy and inexpensive renovation projects.

There’s a little crafty DIY in all of us and when you buy a home, you may be budget-strapped, but want to make your new home your own. Here are some examples of some of our most shared tips for decorating on a budget.

5 Inexpensive Steps to a Speedy Home Sale

Creative Home Design with Flea Market Finds

Top Ways to Improve Your Home for $100 or Less!

YoungHome2. Home buyers love to dream about their next home.

Home shoppers pick up design magazines (and real estate magazines!) early in the home shopping process. Home shopping is about home dreaming. Give them something to dream about! Share these top articles from our blog.

3 Luxurious Trends in Bathroom Comfort

The Most Popular Features to Improve the Performance of Your Home

4 Trends to Heighten Your Home’s Style

forsale3. Sellers need advice on getting ready to sell.

Everyone’s a little anxious about selling their home. Will I get a good price for it? Will it sell quickly? How much do I need to invest to get it ready? Sharing some advice on these topics will engage sellers. Here are some examples.

New Home Trends You Should Know About in 2015

Three Overlooked Home Features That Drive Curb Appeal

Home Staging Tips: Achieving Buyer Appeal with Roman Shades

millennial24. Look for opportunities to engage.

Don’t just share the content.  Ask questions about it to which they can respond?  Start a conversation. For example –

Would you use this color in your home? Selling Your Home? Make a Little Color Go a Long Way

Selling this season? What are you planning to change in your home to stage it to sell? Is Your Home Staged for Every Season?

What do you think about closed kitchens? Are Closed Kitchens Making a Comeback?

5. Mix shared content with original content.

Take photos of a cool bathroom, a fabulous kitchen, or a great entryway from one of your listings.  Share them and then link to the listing on your own website.

6. Be yourself and have fun.

People are more willing to call you if they feel they know you.  Make them more comfortable and you’ll get more calls!

7. Keep opening this email (and sharing our content).

We’ve spent a lot of time determining the type of content homebuyers and sellers want and that real estate professionals can confidently share.  Take advantage of our trial and error proven results.

Looking for more articles? There are over 300 articles on Blog.RealEstateBook.com. You can use the search bar at the top right of the home page to find just the right content.

Be sure to share!

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