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Posts Tagged Social Media

A nuts and bolts approach to building a social media footprint

A good website, and even a moderately active blog, isn’t the solution to making an internet marketing program work. Nor is investment in Search Engine Marketing or Search Engine Optimization.

The key is building a social media footprint, says Mark Hayward in a guest post for ProBlogger.

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You have a polished website for your small business and even a professional blog where you publish posts a couple of times per week, and both are meant to help spread your story and bring more sales.

However, you are a bit frustrated because based on your initially optimistic website and blog marketing expectations, for some reason the customers just aren’t coming.

Hayward’s epiphany was recognizing that creating a social footprint would increase awareness among consumers and traffic to his site. Both of those would be good thing.

The ultimate goal is to establish the online identity of your small business and to proactively manage your reputation.

If for nothing more than the simple fact that, the more locations we (the customers) can find you, the more we can begin to understand and trust what you’re about. The end result being, we are more likely to purchase your goods or services.

Hayward lists five easy steps to building the social footprint. The key is consistency: once you start, you’ve got to maintain the presence. Think of it as constant outreach into your market. That’s the critical component to success.

You can find Hayward’s post here.

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Social media can amplify marketing, Carat CEO says

An interesting Q&A with Martin Cass, the recently-appointed CEO of Carat’s U.S. operations on AdAge that’s worth taking a moment to read. Cass shares a good overview of the state of the advertising business today. A particularly interesting moment is Cass’ perspective on the impact of social media to marketing programs.

The idea of earned media — where users share your message with their own network of connections — is becoming more broadly accepted. The techniques for driving this sharing have to focus on content that creates the impetus for engagement.

clipped from adage.com

Ad Age: Sarah Fay’s big push was on social media. What did you learn from that and how much did it change your thinking about planning media buys?

Martin Cass: The really interesting thing about social and the vehicle that carries it is this idea of earned media — the idea that in the social world you can get pass on and that can incrementally increase your reach and effect. This whole principal of bought, earned and owned media is going to be a really powerful model for the future, and social is one big chunk of it. But it’s how do you ensure that your message is amplified through pass on and how do you get that to happen? And the digital and social-media world is definitely the place to do that with scale.
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