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It’s Time to Plan for the New Year!

By Buffini & Company

The new year is right around the corner. While you may be busy closing deals and putting those finishing touches on your annual holiday party for your clients, it’s crucial to set aside a day or two to assess your wins and challenges in 2016, think about what you want to achieve in 2017, and craft a plan to achieve those goals. Follow these steps to plan a successful 2017.

1. Prepare.

English poet Samuel Taylor Coleridge said, “He who is best prepared can best serve his moment of inspiration.” Consider your ‘moment of inspiration’ all of 2017. Preparation is a necessary leadership skill that allows you to face challenges without anxiety or frustration getting in the way. Preparation involves:

Reviewing the progress you made toward achieving your goals this year.

What worked well? What would you do differently? What lesson(s) have you learned?

Visualizing what you want to achieve

This can involve closing more transactions, increasing your income by a certain percentage or expanding your database (or a combination of the three). Seeing what you want to achieve will help you take action to make it a reality.

Practicing your dialogues.

Doing your lead-generating activities and consistently sending your marketing flyers will allow you to better serve your clients, setting the stage for success. The more you practice, the more prepared you’ll be to handle challenges and unexpected events that arise.

 

2. Set Goals.

Goals are essential to success. When you set measurable, realistic goals, you have a target to shoot for during the year. Increase your chances of achieving these goals by:

Writing them down.

Studies show the act of writing goals down will help commit them to memory.

Devising a strategy.

What tasks will turn your goals into reality? How often will you have to do them? What steps will you have to take to help you get there? For many people, it’s easier to start with the goal and work backward, reverse engineering the process.

Posting them where you can see them.

Whether it’s in your office, next to your bed or on a note affixed to your car’s visor, seeing your goals serves as a daily reminder of what’s at stake. A daily reminder boosts your chances of sticking with them until the end.

Adopting the mindset of a sprinter.

By nature, humans are most productive when they work in short, focused bursts. We developed The Blitz training program as a way to help agents reach their goals by doing small activities consistently every day for a set length of time, from 45 to 75 days. Kicking your lead generation into overdrive for a set length of time allows you to be more productive and effective as you serve your clients and plant the seeds for future business.

 

3. Make a Plan.

Get out your calendar and mark down your vacation time, seminars, workshops, and other important non-negotiable dates. Non-negotiables are those events you must attend, whether it’s a long weekend with the family, your child’s home games or school performances, or the annual motivational event you always attend. Once you’ve marked these down, you can fill in the rest of your priorities.

While you can’t predict when a setback will occur, planning may help to mitigate the impact, giving you the confidence to move forward. Set aside some time to plan for 2017, and enjoy your successes in the new year.

To learn more about advertising opportunities with The Real Estate Book, find your local representative  by clicking here!

Reprinted with permission from RISMedia. ©2016. All rights reserved.

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How to Use LinkedIn to Reach Niche Markets

by Jacklyn Renz

shutterstock_170100236We’ve all heard of the social networking site LinkedIn, which is geared specifically towards the business community. What you may have not heard is the idea of using this site and the relationships built here to reach your target market. Further still, you can grow in your specialization and reach one more network of people in your niche. Let’s take a look at a few ways to use LinkedIn to your marketing advantage.

Why Does It Work?

One interesting tidbit from data regarding social media’s effectiveness showed that LinkedIn produced 3 times more leads from their visitors than Facebook and Twitter. Unlike the other social networking sites that are comprised of an array of content, such as last week’s vacation photos and political opinions, LinkedIn is focused in on business. This means that visitors log on to the site already in the business mind-set, ready to dive into pertinent content for their particular situation. Less clutter means more relevant content for the visitor, which can be used to your marketing advantage.

An Extension of Your Business

Since the eyes that lay on your LinkedIn page are more than likely people or professionals interested in working with you, be sure that your company’s page means business. Take the time to craft this page into an extension of your business, filling in full details, offering appropriate tips, and topping it off with a professional, eye-catching banner. Beyond a company page, LinkedIn offers the showcase page, which is a landing page of sorts where you can link back to your official business website. You are one of several others in your field, so it’s important to stand out from the others as much as possible.

Join the Group and the Conversation

Seek out groups that fit the niche you are shooting for. Research who you are following to be sure they are offering relevant content that fits your needs. Posting pictures, blog posts, articles, news, and videos will generate more traffic to your company’s page. This builds your reputation as a respected source of information, gaining you even more access to synergic relationships. Be sure to get involved in groups that are targeted local, and use these as a platform to generate leads in your local area.

Connect One Level Deeper

Beyond following posts from afar and posting your own insights, get in a little deeper with professionals that excel within your niche. LinkedIn is a great place to seek out those who are worthy of gleaning from, based on their content, their followers, and their professional experience. Don’t be afraid to reach out with a message to seek out advice on your niche market.

There are a plethora of free business tools on LinkedIn to propel your business forward. Dig in to see how this site can help you extend your reach beyond the conventional ways.

 

Sources: inman.com, placester.com, LinkedIn.com, hubspot.com

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Online Marketing: Know Your Audience

By Desirée Patno

With the prevalence of technology, people across the world are spending an increasing amount of time online. Be it through computers, tablets, smartphones, or other devices, to be alive in 2016 means to be familiar with the internet.

online

Marketing has transformed to satisfy this changing technological culture. This hasn’t meant simply taking advertisements previously seen on television, billboards and in newspapers from these mediums to the internet; it has forced companies to change the way they think about advertising.

You have to market precisely, to the right people, in the right way, at the right time.

An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar.

Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.

According to 2015 Pew Research Center data:

• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women

Pew also reveals that 20 percent of male internet users utilize online forum sites such as Reddit, Digg or Slashdot, compared to roughly 11 percent of women.

In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:

Facebook
• 12 p.m. – 1 p.m. on weekends
• 3 p.m. – 4 p.m. on Wednesdays
• 1 p.m. – 4 p.m. on Thursdays and Fridays

Twitter
• 12 p.m. – 3 p.m. Monday through Friday
• 5 p.m. – 6 p.m. on Wednesdays

LinkedIn
• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and Thursday
• 10 a.m. – 11 a.m. on Tuesday

Pinterest
• 2 a.m. – 4 a.m. and evening hours daily
• 5 p.m. on Friday
• 8 p.m. – 11 p.m. on Saturday

Instagram
• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 p.m.

Online, you have to market quickly and effectively; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner.

Desirée Patno is founder and CEO of the National Association of Women in Real Estate Business (NAWRB).

For more information, visit www.nawrb.com.

Reprinted with permission from RISMedia. ©2016. All rights reserved.

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