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5 Home Office Upgrades to Complete Your Space

If you run a business out of your living space, or simply need a nook to work on your finances or groom your Pinterest board, the following tips can help you upgrade that home office.

Splurge on something inspirational.

Whether it’s an original piece from a favorite artist or a high-tech piece of equipment that makes working more exciting, splurge on something for your work space that makes you excited to be there.

Light it right.

The right lighting can make all the difference. While low lighting can set a romantic mood, it can also make you sleepy or unmotivated—not the right vibe for a workspace. At the same time, fluorescent lighting can lead to headaches. Set up your work station by a window for natural light in the daytime, and set up a few good lamps around the room to ensure you can light the space adequately.

Upgrade your storage.

Sick of those piles of paper that end of stacking up on your desk? Make sure you have a proper storage or filing system in place so everything can be stowed away in a place that is out of sight, but also easy to access when needed.

Create a “Do Not Disturb” signal.

Whether you have a curious spouse or a gaggle of kids, creating a signal that says you’re in the zone is key. It doesn’t need to be a literal “do not disturb” sign on a door. A ribbon tied to a doorknob or a certain type of music you listen to when you’re working can do the trick.

Support your body.

If you spend a lot of time at your desk, it’s extra important you shell out for the things that ease the strain of sitting for long hours. A kneeling desk chair can support your back, while raising your monitor to eye level can ease neck pain. You can also have a small yoga space tucked into your office where you can take a short break to stretch out before you get back to it.

Reprinted with permission from RISMedia. ©2017. All rights reserved.

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It’s Time to Plan for the New Year!

By Buffini & Company

The new year is right around the corner. While you may be busy closing deals and putting those finishing touches on your annual holiday party for your clients, it’s crucial to set aside a day or two to assess your wins and challenges in 2016, think about what you want to achieve in 2017, and craft a plan to achieve those goals. Follow these steps to plan a successful 2017.

1. Prepare.

English poet Samuel Taylor Coleridge said, “He who is best prepared can best serve his moment of inspiration.” Consider your ‘moment of inspiration’ all of 2017. Preparation is a necessary leadership skill that allows you to face challenges without anxiety or frustration getting in the way. Preparation involves:

Reviewing the progress you made toward achieving your goals this year.

What worked well? What would you do differently? What lesson(s) have you learned?

Visualizing what you want to achieve

This can involve closing more transactions, increasing your income by a certain percentage or expanding your database (or a combination of the three). Seeing what you want to achieve will help you take action to make it a reality.

Practicing your dialogues.

Doing your lead-generating activities and consistently sending your marketing flyers will allow you to better serve your clients, setting the stage for success. The more you practice, the more prepared you’ll be to handle challenges and unexpected events that arise.

 

2. Set Goals.

Goals are essential to success. When you set measurable, realistic goals, you have a target to shoot for during the year. Increase your chances of achieving these goals by:

Writing them down.

Studies show the act of writing goals down will help commit them to memory.

Devising a strategy.

What tasks will turn your goals into reality? How often will you have to do them? What steps will you have to take to help you get there? For many people, it’s easier to start with the goal and work backward, reverse engineering the process.

Posting them where you can see them.

Whether it’s in your office, next to your bed or on a note affixed to your car’s visor, seeing your goals serves as a daily reminder of what’s at stake. A daily reminder boosts your chances of sticking with them until the end.

Adopting the mindset of a sprinter.

By nature, humans are most productive when they work in short, focused bursts. We developed The Blitz training program as a way to help agents reach their goals by doing small activities consistently every day for a set length of time, from 45 to 75 days. Kicking your lead generation into overdrive for a set length of time allows you to be more productive and effective as you serve your clients and plant the seeds for future business.

 

3. Make a Plan.

Get out your calendar and mark down your vacation time, seminars, workshops, and other important non-negotiable dates. Non-negotiables are those events you must attend, whether it’s a long weekend with the family, your child’s home games or school performances, or the annual motivational event you always attend. Once you’ve marked these down, you can fill in the rest of your priorities.

While you can’t predict when a setback will occur, planning may help to mitigate the impact, giving you the confidence to move forward. Set aside some time to plan for 2017, and enjoy your successes in the new year.

To learn more about advertising opportunities with The Real Estate Book, find your local representative  by clicking here!

Reprinted with permission from RISMedia. ©2016. All rights reserved.

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Position Yourself as the Local Expert

By Barbara Pronin

shutterstock_379950592Whether you sell real estate in a small suburb or in a major city, it may be easier than you think to successfully position yourself as a local expert. You can start by doing two things:

1. Find a way to offer potential clients a little something extra

2. Find the most effective ways to promote it

Developing an effective relocation resource list is one way to meet the first objective. People who move across town or across the country need to locate courteous, reputable, affordable providers for goods and services ranging from storage facilities and pediatric dentists to dog sitters and fresh croissants. Taking the time and effort to provide them with a viable list of local resources can win you lifelong clients. Three simple steps can get you started:

Gather the content 

Most Chambers of Commerce produce lists of business resources available to the public. Start there and expand your list with recommendations from friends and family as well as from your own experience. While it won’t be practical to include providers in every possible category, decide for yourself which kinds of resources newcomers will most appreciate.

Create a homepage

If you can’t do it yourself, a web page designer can help you create an attractive, well-organized homepage for your guide, including a few links consumers can click on for more information in various categories.

Promote your free resource guide

Begin with a link to your resource homepage posted prominently on your real estate website. You can further promote your guide via blogs, newsletters, and social media outlets, on your ‘Just Listed’ or ‘Just Sold’ postcards, and in service club publications. Inviting consumer input online can result in additional readership. Who doesn’t want to know – or share their opinions – about the best burgers or pizza in town, the best entertainment venues and more?

One broker in a small but industry-heavy region visited the human resources director of every major employer in town, offering her relocation resource guide free of charge in return for having it included in the information packets the company provides to relocating employees. Another broker in a major city paid for ads on a couple of real estate search sites, promising his free resource guide.

Yes, there are relocation specialists providing formal assistance programs to relocating families everywhere. But there are also vast numbers of relocating families who make such moves on their own. An informative website, a timely outreach, and a comprehensive guide to local resources – not to mention that welcoming first-night dinner – may be just what you need to make some lucrative connections.

Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.

Reprinted with permission from RISMedia. ©2016. All rights reserved.

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