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New Distributor Roger L. Gelpey takes over The Real Estate Book ® Boston North Shore

Local professional adds interactive print and digital real estate advertising to business portfolio.


publishingLAWRENCEVILLE, GA, June 16, 2015 –

The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Boston North Shore market. Across 300+ markets in the United States, Canada, and the Caribbean, real estate agents are offered highly targeted local advertising tools. In addition, we provide expansive out of market exposure using integrated marketing packages with mobile, digital, and traditional media.

“We’re really excited to have Roger Gelpey involved with The Real Estate Book® of Boston North Shore,” said Adam Brown, Senior Vice President of the brand. “His local presence, knowledge of the community, and his commitment to provide outstanding service will make him a great marketing partner for real estate professionals in the area.”

Mr. Gelpey’s professional background includes extensive experience in the real estate industry, and has spent the past 20 years residing in Danvers, MA after growing up in Marblehead. Currently, Gelpey is a real estate investor and has been immensely involved in home improvement for over 30 years. Bringing a press run of 15,000 to the Boston North Shore market and unique expertise in construction, contracting and sales, Gelpey is very familiar with The Real Estate Book® and the local real estate landscape.

Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.

“I am really excited to have the opportunity to bring The Real Estate Book® of Boston North Shore back to the region,” said Gelpey, “and I’m looking forward to helping the real estate professionals in the area market their properties, and support their branding goals.”

For advertising information, contact Roger L. Gelpey at 978-815-3466 or trebnorthshore@gmail.com

For more information on available markets and the opportunity, visit publishing.realestatebook.com or contact Patrick McGroder, whose contact information is listed below.

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About NewPoint Media Group

NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit http://newpointmediagroup.com.

Contacts:

 

Edgard Negron, Director of Marketing
Newpoint Media Group, 770-962-7220 ext. 24672
Enegron@newpointmediagroup.com

Adam Brown, Senior VP, The Real Estate Book
Adambrown@newpointmediagroup.com

Patrick J. McGroder, VP, Market Development
NewPoint Media Group, 704-657-3886
Pmcgroder@NewPointMediaGroup.com

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NewPoint Media Group Adds Michelle Fleury as Regional Sales Manager for The Real Estate Book Home Marketing Programs

An experienced marketing professional, Fleury will support in- field distributors of innovative digital and traditional marketing programs for real estate professionals.


TREBtext_stack_red.rgbLAWRENCEVILLE, GA (PRWEB) June 15, 2015 –

NewPoint Media Group, LLC, (http://newpointmediagroup.com) has added Michelle Fleury to The Real Estate Book sales and marketing team as a new Regional Sales Manager. Fleury will work directly with local Independent Distributors to implement integrated multi-media marketing programs for real estate professionals. Consumers can shop for homes on https://www.realestatebook.com/

Fleury brings years of experience in publishing, advertising and sales to the position as a past marketing solutions expert in both the apartment and new home industries. Fleury has served as publisher of both The Apartment Finder and New Home Finder brands in the Greenville, SC market and received numerous awards including “Vendor of the Year” by the Upper State Apartment Association and “Innovator of the Year” for New Home Finder.

“We’re really fortunate to add Michelle to The Real Estate Book team, “said Adam Brown, Senior Vice President of the brand. “The strength of her experience and her track record of success in building effective marketing programs for her clients will be a great asset to the company, our independent distributors, and our clients.”

“The multi-media marketing tools provided by The Real Estate Book have created a powerful offering for real estate professionals and the home sellers they represent,” Fleury said. “The Independent Distributors have an offer for top agents that includes branded mobile marketing tools such as apps, GPS enabled yard signs and text code lead generation in addition to very strong digital and traditional tools. It’s really a fantastic offer that I am very excited to help promote to the industry.”

The Real Estate Book, the nation’s most established brand for marketing homes for sale offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and wide out of market exposure via integrated marketing packages that include mobile, digital and traditional media. For more information, visit RealEstateBook.com.

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About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit http://newpointmediagroup.com.

For more information on The Real Estate Book’s advertising packages, visit https://youtu.be/NxPkS6V1cpA

Contacts:

Edgard Negron, Director of Marketing
NewPoint Media Group , 770-962-7220 ext. 24672, Enegron@newpointmediagroup.com

Adam Brown, Sr VP, The Real Estate Book
Abrown@newpointmediagroup.com

Michelle Fleury, Regional Sales Manager, The Real Estate Book
MFleury@newpointmediagroup.com

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Real Estate Media Holdings, LLC, a Lion Equity Company, Expands Investment in Integrated Real Estate Marketing

Denver, CO & Tallahassee, FL (PRWEB), August 1, 2014 – Private investment firm’s portfolio now includes two of the most iconic brands in real estate marketing — The Real Estate Book® and Homes & Land®.

quoteReal Estate Media Holdings, LLC a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012.

Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high traffic consumer websites, RealEstateBook.com and HomesandLand.com with millions of homes listed for sale, as well as mobile, social, and direct mail marketing tools for real estate professionals.

“Real estate marketing, and specifically, locally distributed print advertising, is a very strong business model,” said Ari Silverman, Co-founder and partner in Lion Equity Partners. “Reaching local buyers and sellers is paramount to an agent’s business and hyper local offline advertising does that very effectively. We’ve experienced this with The Real Estate Book and feel that adding Homes & Land will strengthen our investment in the industry and further build the return to our investors.”

A recent study conducted by Borrell Associates on the marketing spending habits of agents, brokers, and builders indicates that they have not abandoned their commitment to local print as part of an integrated marketing strategy. In fact, the forecast suggests spending will increase. The category represents nearly 650 million in spending and is expected to continue to grow 8% over the next 5 years.

“Many would have you believe consumers shop for homes exclusively using the web,” said Scott Dixon, President of NewPoint Media Group, publishers of The Real Estate Book. “Our experience is that when a consumer is in the zone, in terms of shopping for a home, any and all information regarding the most important financial investment in their lives is deemed relevant and useful. Local real estate magazines offer a useful reference point for shoppers and a way for top real estate agents to distinguish themselves from others in the market who rely solely on their company’s website and Zillow or Trulia.”

“Zillow and Trulia, who announced their consolidation earlier this week have effectively become a public MLS system, while our offering is targeted to showcase those premier agents who offer their clients marketing services above and beyond simple web exposure,” Dixon added.

Homes & Land and The Real Estate Book are the tools top agents use to stand out in their local market,” added Allen Harrod, President of Homes & Land. “A website does not sit on the coffee table like a high quality magazine. When searching for their most valuable asset, consumers demonstrate a higher level of credibility and confidence in an agent who also advertises in print. They realize that this agent is a professional who makes a conscious decision to invest in quality advertising, a step above just anyone who puts their photo and phone number online.”

Jim Levitas, Co-founder and partner in Lion Equity Partners summed up their commitment to each brand.“Both Homes and Land and The Real Estate Book have been in business for over 30 years, and while, they, like most media, took hits during the downturn, it’s been exciting to watch the steady return of advertisers to this highly relevant media.”

“These brands have been and will remain wise investments for their advertisers, independent business owners, and for us,” Levitas said. “We knew the opportunity to combine both under one holding company would benefit all. Both management teams are leaders in the industry and we’re excited about the future.”

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About Lion Equity Partners
Lion Equity Partners (www.lionequity.com) is a Denver, CO based private equity firm specializing in acquiring controlling interests in small- to middle-market businesses across multiple industries. Lion Equity’s investment strategy is centered on creating value in its portfolio companies through a combination of organic growth and add-on acquisitions. Lion Equity supports its portfolio companies with strategic and financial resources, operational guidance, and M&A expertise.

About Homes & Land
Homes & Land provides integrated marketing services to professionals working in and around the real estate industry. A leading local resource for real estate information, HomesAndLand.com welcomes millions of unique visitors every month. Headquartered in Tallahassee, Florida, with magazines across the United States and Canada, Homes & Land has been serving real estate professionals, homebuyers and home sellers since 1973. In addition to Homes & Land Magazine, the company publishes Home Guide, Rental Guide, and Estates & Homes magazines.

About NewPoint Media Group
NewPoint Media Group, LLC specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.

Contacts:
Aaron Polack – Lion Equity Partners (303) 847-4100 ext. 103, apolack@LionEquity.com
Allen Harrod – Homes & Land (850) 575-0189, harroda@HomesAndLand.com
Scott Dixon – NewPoint Media Group, 770-962-7220 ext. 24214, sdixon@NewPointMediaGroup.com
Rebecca Chandler – NewPoint Media Group, 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com

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