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The Real Estate Book Recognizes Success of Top Advertisers

And Brings Back SOLD 2009! Program


Despite a year of economic turmoil and challenging market forces, top real estate agents continue to sell homes in 2009.  In fact, every day, 13,698 homes are sold – that’s 570 homes sold every hour daily.


To boost consumer awareness and share the success of its advertisers, The Real Estate Book, the leading publisher of real estate information online and in print in North America, has kicked off the SOLD 2009 program for a second year.  SOLD 2009 not only helps home buyers and sellers find top real estate professionals in their local markets, but also helps agents and brokers show the types of homes that have sold over the past year while marketing homes currently for sale affordably and effectively.


“With so much information circulating about the economy and housing market, spreading positive news about today’s transactions is critical to sustaining the momentum building in the market,” says Scott Dixon, president of The Real Estate Book.  “Our SOLD 2009 program is designed to generate awareness and build confidence in the industry around the homes top real estate professionals are selling.  It’s another way we deliver value to our advertisers, and help them connect with active buyers and sellers right now.”


Through its SOLD 2009 program, The Real Estate Book will contribute up to 20% of the total pages published in its December 2009 and January 2010 magazines to promote the homes sold by its advertisers in 2009.  For every full page purchased, advertisers receive a second page – at no cost – to showcase properties sold in 2009. 


Last year, the inaugural year of the program, The Real Estate Book published over 6,000 pages in over 8 million magazines to promote the homes sold by advertisers in 2008.


Todd Walker, senior vice president of sales and operations at The Real Estate Book adds, “Plainly put, consumers can see that agents in The Real Estate Book and on RealEstateBook.com are experienced and actively engaged to help them find or sell a home faster and better than anyone else.”


“This is one way we can promote positive news about the industry and help our advertisers achieve continued success.  SOLD 2009 is just one part of The Real Estate Book media package that provides an affordable real estate marketing solution for any market, even on a tight budget.”


The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years.  Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways.  With 8 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.RealEstateBook.com, and features thousands of homes for sale, new home communities, and local information.


For more information on The Real Estate Book’s SOLD 2009 program, view a video at: www.RealEstateBookMediaKit.com/SOLD.


To request a book or search online for a property to buy in your market, go to www.RealEstateBook.com or call 1-800-643-1174.

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Scott Dixon to Facilitate Panel Discussion at RISMedia Conference

Scott Dixon, President of the Real Estate Division, Network Communications, Inc, publisher of  The Real Estate Book will be facilitator of  the “Measuring Your Advertising ROI and Allocating Your Media Spend Wisely” panel at this years RISMedia & Top 5 in Real Estate Network’s Leadership Conference. The event, being held on September 9th and 10th at The Roosevelt Hotel, New York, NY brings together real estate’s top thinkers during the industry’s premier educational and networking event.

Panelists include:

  • Stephen Fells, CEO and Co-Founder of AgencyLogic and Social Gears
  • Kim Gifford (Realtor, Coldwell Banker Residential Brokerage)
  • Christy May (Realtor, RE/MAX Landmark)
  • Pat Neville (Associate Broker, Prudential Holmes & Kennedy) and
  • Camilla Sullivan (SVP Marketing, Better Homes and Gardens Real Estate)
  • The session overview is:“Based on your own marketing objectives, personal goals and budget, how are you ensuring that your invest your media dollars wisely? In this panel, top real estate advertising experts pair up with successful real estate professionals to discuss how they allocate their media spend across a growing number of options based on both ROI and ROE (Return on Effort). How do social media, traditional advertising, and personal branding strategies translate into closed transactions whether you consider yourself a general all-around agent, listing specialist, buyer’s agent or broker? What metrics can be measured and tracked and how do you integrate all your options into a cohesive and effective campaign?”

    This year’s event also marks the inclusion of the first-ever Top 5 in Real Estate Network(R) Conference, showcasing even more sessions for agents looking to get ahead, energize their business and gain marketshare. The conference even offers special sessions for those top-producing agents looking to learn more about Top 5.

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