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Social Media

Social Media Tips to Help You Sell Homes Faster

By Jacklyn Renz

shutterstock_225264403It all started in 1997 with the first modern social networking site, Six Degrees. Since then, social networks have not only become a fun option for individual users, but a necessary component for business success. So how can a real estate professional like yourself utilize social networking to increase leads, boost home sales, and enhance your professional brand? Read on for some tips.

The more people that follow your social sites, the more eyes that see your listings, thus the more potential for generated leads. A simple truth that begs the question, “How do I gain followers?” Utilize those who are already following you by offering incentives for sharing your posts, tagging their friends, and uploading their successes with you to their own feeds. A whopping 92% of people turn to trusted friends and colleagues for referrals, which means that your past clients are potential brand advocates on their social networks.

If you haven’t already, be sure to upkeep your Facebook and LinkedIn pages with relevant content. Try laying out a content calendar every week or two to keep yourself on track for posts. Your content should be relevant for those you are trying to attract. Keep an eye on the length, too. Often times, infographics, step-by-step guides, and information rich in pictures will all get your posts shared. We see simple is better on social networking sites, holding the attention of the quick skimmer and the in-depth reader alike.

Specific to home sales, each time you have a new listing, share it on your Facebook page, Twitter, and Instagram with posts featuring the most attractive or unique qualities of the home. Encourage sharing and stay on top of any tags or comments about the listing. Speaking of comments, the wonderfully powerful and unique thing about social networks is the conversation! Be positive and quick to respond. Also, like a fly on the wall, skim other business social network pages to see what works for them and what people are saying. On top of all of these tools, Vimeo and YouTube are attractive choices for videos of listings, drawing in those who prefer to watch the first view of a home.

As with anything having to do with your brand, stay professional regardless of the platform. The first time a contact views your social media site, whether it be Google+, Facebook, or Twitter, they instantaneously make an impression of your capability to help them. Use well-designed logos, professional quality pictures, and tailor all content to your audience. Since all content is representative of your business and can be easily scrutinized, verify the validity of your sources and scour posts for grammar correctness. Link everything together, providing your personal website information on social network sites and vice versa.

Don’t become overwhelmed. Choose just one or two networks to represent yourself until you are pitch perfect at maintaining, and then add on more. The world of social networking is full of possibilities, and we have barely scratched the surface here.

 

Sources: smallbiztrends.com, forbes.com

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Best Practices for Using Social Media in Your Business

By Claire Wiese, Social Media Marketing Manager at HSA Home Warranty

Being a successful real estate professional means knowing how to navigate social media. It’s almost impossible to network (especially to Millennials!) without Facebook, Twitter and Pinterest. And when used effectively, they can be cost-effective tools that help target new clients.

socialYou can become more successful at social media by keeping the following in mind:

Learn the respective platforms.

Because each social network is different, each has its own unique set of standards—a one-size-fits-all strategy won’t work across multiple platforms. But, if you learn the nuances of each, you’ll know what content will work where. Be sure to always include your contact information on each post, so potential clients can reach out to you directly. And no matter what network you’re learning, regular interaction makes people feel like they are working with a human, and someone who understands their needs.

Keep productivity in mind.

Assigning social media duties to just one person can help keep everyone as productive as possible. It will also ensure that your message remains consistent, and will minimize confusion to any potential clients. If your company is large enough, you may even need a whole social team to create and plan posts across multiple sites.

Create a use policy.

Your social media accounts represent you, which means they are no place for beach photos or family reunions. You’ll need a social media strategy that outlines exactly what is allowed, and what is not. Even if you have a special team dedicated to your social networks, make sure everyone is aware of the policy. This way, they can help promote your brand through their own social media accounts, to better align with your goals.

Stay positive.

Be sure to stay professional and upbeat with your posts—this includes interactions with other companies’ pages and client reviews. Routinely monitor reviews and posts for negativity, but always respond in a professional manner. This is a great opportunity to show customer service, in handling social media complaints with respect, transparency and timeliness.

Share quality content.

To gain a solid following on social media, the most important thing you can do is become a resource for current and potential clients. Simply listing accomplishments or posting new listings can drive away new followers. Interact with useful information and articles, while marketing your business efforts intermittently.

Use photos and hashtags.

If possible, include a photo with your posts. Some networks, like Facebook and Twitter, often include a preview what you’re posting, which helps draw eyes to your post. This also gives other users an idea of what your post is all about and often makes them more likely to click on your page. You can also turn common words into hashtags (#ForSale, #Madison) at the end of posts, to link your post to others with similar content.

Source: HSA Home Warranty

Reprinted with permission from RISMedia. ©2016. All rights reserved.

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5 Ways to Connect with Millennial Clients

By Zoe Eisenberg
The best way to connect with a client will always vary based on their preferences. However, for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful of ways to come off as hip and happening to your younger clientele.

Be flexible.

When it comes to communication, meet your millennial client in their comfort zone. If your client is a texter, then you’re a texter. If they prefer email, so do you. Oh, and we don’t ever check our voicemail, so don’t bother.

Speak our tech talk

. We want to know you’re up-to-date and current not only with real estate trends, but with technology as well. This shows us you’re competent, and keeps us from grouping you into that technologically impaired category (say hello to Aunt Milly while you’re in there…).

While it’s impossible to stay on top of all the latest tech trends, millennials have shown an affinity to several platforms that aren’t going away soon. While Facebook is not as relevant as it once was, Instagram and Snapchat are important platforms to have a presence on.

Be accessible, but not excessive.

Millennials want to know they can have what they want, when they want it. We enjoy the comfort in knowing our needs can be met on our own time. So while it’s important to let your younger clients know you’re around, it’s just as important not to bombard them with this knowledge. We love the fact that we can watch our TV shows and movies on Netflix any time of day or night. We wouldn’t love if “House of Cards” texted us 3x a day to see how far in the season we are. Ya dig?

Reach us with humor.

From memes to silly videos, millennials enjoy a hearty ha-ha. Occasionally dropping light (but relevant!) funnies onto your social media platforms and into your emails or texts will go a long way. Imagine that 28-year-old client texting their cousin, “Check what my REALTOR® sent me. She’s hilarious!” Worried you may not be funny? Follow some humorous real estate blogs and pass along some of their top posts.

Pack in the perks.

Millennials don’t just want their job to come with perks. Starbucks offers music downloads to those in their loyalty club, and you should do the same. But before you bundle up that fruit basket, make sure you’re offering a perk that appeals: experiences, services and discounts to places we’re already frequenting.

A Whole Foods or popular coffee shop gift card always works! Or how about a membership to a cool health club in the area they’re looking in? Think outside the box – even airline miles!

So, how do you connect with your millennials?

This post was originally published on RISMedia’s blog, Housecall. Check the blog daily for top real estate tips and trends.

Reprinted with permission from RISMedia. ©2016. All rights reserved.

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