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Scott Dixon to Facilitate Panel Discussion at RISMedia Conference

By Rebecca Chandler

Scott Dixon, President of the Real Estate Division, Network Communications, Inc, publisher of  The Real Estate Book will be facilitator of  the “Measuring Your Advertising ROI and Allocating Your Media Spend Wisely” panel at this years RISMedia & Top 5 in Real Estate Network’s Leadership Conference. The event, being held on September 9th and 10th at The Roosevelt Hotel, New York, NY brings together real estate’s top thinkers during the industry’s premier educational and networking event.

Panelists include:

  • Stephen Fells, CEO and Co-Founder of AgencyLogic and Social Gears
  • Kim Gifford (Realtor, Coldwell Banker Residential Brokerage)
  • Christy May (Realtor, RE/MAX Landmark)
  • Pat Neville (Associate Broker, Prudential Holmes & Kennedy) and
  • Camilla Sullivan (SVP Marketing, Better Homes and Gardens Real Estate)
  • The session overview is:“Based on your own marketing objectives, personal goals and budget, how are you ensuring that your invest your media dollars wisely? In this panel, top real estate advertising experts pair up with successful real estate professionals to discuss how they allocate their media spend across a growing number of options based on both ROI and ROE (Return on Effort). How do social media, traditional advertising, and personal branding strategies translate into closed transactions whether you consider yourself a general all-around agent, listing specialist, buyer’s agent or broker? What metrics can be measured and tracked and how do you integrate all your options into a cohesive and effective campaign?”

    This year’s event also marks the inclusion of the first-ever Top 5 in Real Estate Network(R) Conference, showcasing even more sessions for agents looking to get ahead, energize their business and gain marketshare. The conference even offers special sessions for those top-producing agents looking to learn more about Top 5.

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