As marketers and more specifically as Real Estate Agents and Brokers, we are confronted daily with making decisions about finding the best way to stand out from the crowd and to display our listings to the best possible audience. All in the hopes of connecting a buyer and seller.
As the real estate market continues its slow but steady return to the "new normal", we finally have the chance to catch our breath and re-examine decisions we made that were driven primarily by the need to save money. Most have figured out by now that you cannot save your way to prosperity.
As I think objectively about the marketing options available, the inherent strengths and weaknesses of each media, old and new, become clearer to me. Quite frankly, it's exciting to have all these options, but a little confusing too. We all know that most home sellers still expect to see their home exposed locally in print and then we're told by NAR that at some point 87% of home buyers are online and then we hear that everyone (more than 300 million people) are using Facebook.
Recently I developed the chart above to help organize my thoughts about which media is best suited for which marketing objective. I pass it on to you in the hopes you may find it helpful too. If you have difficulty reading the type in the chart above, reach out to me and I'll be happy to send you a larger version.