The Real Estate Book, a locally distributed real estate magazine, is actually expanding both their offer and their territories. By adding SMS text codes, location based advertising options, personalized mobile and sites - all synchronized with the printed magazine, the company has created a full marketing suite for agents - anchored by a strong local branding vehicle for the agent.
The Real Estate Book has been publishing local printed magazines across North America for over 30 years, but as the real estate, media, and advertising industries have evolved, so has the product offering. "Thirty years ago, we were a local printed magazine distributed in a market – and that is still a very valuable offering for the real estate agent in terms of local branding and lead generation," said Adam Brown, Senior Vice President. "However, now our offering includes so much more for the agent and we're continually adding more ways to connect buyers and sellers through a real estate professional.
Advertising packages include -
- Print ad in local magazine
- Online advertising on RealEstateBook.com, a top-rated real estate website with over 1.6 million listings
- Mobile websites and apps for the agent and the home
- Text lead generation program
- Free call tracking phone numbers
- Out-of-market direct mail campaign via a corporate relocation program and free magazine distribution
Social sharing and free consumer content via Blog.RealEstateBook.com
- GPS-enabled mobile marketing tools
"One of the biggest benefits of owning a Real Estate Book business is that our independent distributors are in business for themselves, but certainly not by themselves," said Patrick McGroder, Vice President of Market Development for the brand. "Not only do they have full support from a corporate standpoint, but also from a large network of other independent distributors across North America. We're a tight-knit group."
"These packages are really unparalleled in the market and that's why the brand has remained relevant and profitable for all these years," McGroder added. Independent distributors for The Real Estate Book are not limited in their earning capabilities. Their income is based on their efforts. Many find the ability to set their own hours and work from home if they choose very attractive aspects of the business in addition to being their own boss and the tax benefits that come with owning your business.
NewPoint Media Group, publishers of The Real Estate Book provide all the tools, training, printing, shipping and technology to support the business locally at a level that would be cost-prohibitive for a small business on their own.
In terms of available markets, there are open markets in which no Real Estate Book magazine is currently in print and other, established markets that may be for sale. "We've got some independent distributors who are ready to retire or who are open to the idea of selling their business, "McGroder said. "These are established businesses with established revenue and these can be profitable very quickly."
For more information on available markets and the opportunity, visit http://publishing.
Patrick J. McGroder
The Real Estate Book
Vice President Market Development
2305 Newpoint Parkway
Lawrenceville, GA 30043