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RealEstateBook.com Creates New Consumer Home Search Experience

By NPMGAdmin

New features make searching through 1.6 million homes for sale easier and faster whether using a desktop, laptop, tablet, or phone to search. Quicker responses, better filters, and mobile and tablet versions make finding a new home or a real estate agent convenient for consumers on the go.

(Lawrenceville, GA) March 18, 2014

Now, consumers shopping for homes on RealEstateBook.com will have more features and options along with a faster and more intuitive experience as the top-ranked real estate search site, RealEstateBook.com relaunches with a refreshed user interface and new features.


“Our intention is always to create an intuitive and comfortable home search experience for the consumer and a showcase for the top agents in their local market,” said Scott Dixon, CEO of NewPointMediaGroup, parent company of The Real Estate Book brand, the leading publisher of real estate for sale. “We think home buyers and sellers need more than just data to help them make wise real estate decisions. That’s why we’ve not only given them over 1.6 million listings to search and view, but we’ve also helped to identify the most knowledgeable and successful agents who are best qualified to help them.”

“Basically, we’ve made the site perform better so it delivers a convenient and rewarding experience for consumers looking for a new home and a real estate professional to help them navigate the home buying process,” Dixon added.

RealEstateBook.com features

  •     Over 1.6 million homes for sale and rent in the U.S., Canada, and Puerto Rico.
  •     Quick response performance
  •     Tablet and mobile versions display full site features appropriately on any device
  •     Downloadable apps from iTunes and Google Play
  •     Enhanced filtering on search results make searching and sorting instantaneous
  •     Filter display on each listing to easily identify desirable features
  •     Integrated Google mapping features with street views
  •     Lots of additional home details, such as square footage, lot sizes, taxes, and more
  •     Large property images
  •     YouTube video and virtual tours of select properties
  •     Easy social sharing
  •     Convenient ways to contact area real estate experts –the most knowledgeable of the market and area
  •    Similar listing suggestions to aid in search
  •     And more – Go to RealEstateBook.com to view!


The site displays equally well on any tablet or mobile device – and incorporates location based services utilizing the GPS functionality of the device – so the consumer can search nearby properties on the go.

“Many real estate sites only display well on desktop or laptop computers. The consumer has to stretch and pinch the screen to view the site and it’s not a satisfying experience,” Dixon said. “That’s just not the way consumers search for homes any more. They are on the go, so we’ve made the site adaptable to any device.”

Exposure on the site is part of a full advertising suite for the agent and the home including print ads in local real estate magazines, dedicated mobile websites and apps for the agent and the home, text lead generation programs, free call tracking phone numbers, out-of-market direct mail campaign, corporate relocation integration, free magazine distribution, and more.

"These packages are really unparalleled in the market and that's why the brand has remained relevant and profitable for all these years, Dixon said. In the end, we’re really passionate about what we do. We help people find a placed called home. We’ve been bringing home buyers and sellers together through real estate agents for over 30 years and the methods have evolved, but our experience has helped us create the best tools in the industry.”

For advertising information, contact your local Real Estate Book representative or go to Store.RealEstateBook.com.


About The Real Estate Book/RealEstateBook.com
The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, RealEstateBook.com is a top-rated real estate website with over 1.5 million listings updated daily.

About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.


Rebecca Chandler, VP, Marketing
NewPoint Media Group , 770-962-7220 ext. 24672, rchandler(at)NewPointMediaGroup(dot)com

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