By Geneva Ives
How often do you use Twitter to promote your real estate business? Daily? Weekly? Monthly? Never?
Twitter has more than 500 million registered users who share an average of 58 million tweets per day. There are many active real estate professionals on Twitter, promoting their own content, interacting with clients and learning from their peers.
Even though it may seem overwhelming at first, you can join in the fun and start reaping the benefits of this social platform in almost no time at all. Twitter is simple to use and easy to do right. You just talk to others and share your thoughts in blurbs of 140 characters or less.
Whether you’re just getting started or already have a Twitter account that may be lying dormant, these Twitter tips for real estate agents will help you jump start your engagement today:
• Remember your audience.
You are most likely interacting with a variety of buyers, sellers and peers. These people don’t just want to see new listings; they want to learn a little about you and your expertise. Share staging tips, negotiation advice and interesting tidbits about your neighborhood too.
• Don’t limit yourself to text.
You can share video and photographs in your tweets. Mix in a virtual tour, photo of a listing dressed up for a holiday or even picture of your puppy. Followers like to see the things that show a little bit of your personality. No need to be a boring real estate robot.
• Use a scheduler to stay consistent.
Although it may seem like some of the most successful Twitter users are on Twitter around the clock, for a busy real estate agent it simply isn’t feasible. Avoid giving Twitter the accidental silent treatment by using a free scheduling tool like Tweetdeck to plan ahead. Schedule a few tweets to post automatically throughout the week, then check in periodically whenever you can.
• Use and make use of #hashtags.
One of the biggest advantages of Twitter is the inclusion of #hashtags to parse and sort content. You can use them in order to make your own tweets visible to folks looking for a particular subject or search them yourself to find content you are interested in.
• Start local and expand from there.
Just like in real life, you have a greater chance of getting a new lead in your immediate selling area than on the other side of the world. Actively seek out local twitter users to follow and interact with in order to bolster your local exposure.
• Listen, respond, retweet.
Don’t just talk. Twitter is about having conversations, not giving lectures. If you support, share and promote others, they will be more likely to do the same for you.
Geneva Ives is the marketing writer for Point2.