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Why Grammar Matters in Real Estate.

By NPMGAdmin

by Courtney Soinski

When it comes to the content descriptions in your listings, spelling and grammar may be more important than you think.  Buyers are taking note, and they may just pass on properties with spelling errors or unnecessary punctuation.

A recent survey that was conducted by the automated proofreading site Grammarly showed that 43 percent of 1,291 people say they would be less inclined to tour a home if its online property listing contained misspellings or improper grammar.  This includes overusing exclamation points and writing sentences in all caps.

According to the study, these are the top grammar and spelling errors that turn off home buyers:

1. Words and misplaced letters that spellcheck missed.

You shouldn't completely rely on spellcheck because one misplaced letter can create a whole new meaning.

For example:

  • Master bedroom with walking closet
  • Open trough Friday
  • Low grime area
  • This is a real germ!
  • Perfect home for smell family
  • Fresh pain and carpet
  • Curve appeal
2. Punctuation.

Leaving out just one comma can change the entire meaning of a sentence.  For instance, "New construction won't last" is absolutely different from "New construction, won't last."  Remember that punctuation makes a world of difference!

3.  Using all caps & too many exclamation points.

There's no need to yell!  More importantly, writing in all caps makes the property listing especially difficult to read...

THIS HOME IS A MUST SEE! NEWLY RENOVATED WITH NEWER ELECTRICAL AND BRAND-NEW ROOF! TRAVERTINE TILE AND HARDWOOD FLOORS!

4. Abbreviations.

Keep in mind that a new home buyer may not be able to "decode" all the abbreviations that you're using in your listing description.  Out of frustration, the confused buyer will move to the next home after reading a sentence like this: “Spcs hm w/ EF, lg. FLR and FDR.”  In case you're wondering, it translates to: Spacious home with entrance foyer, large formal living room and formal dining room.

 

So, next time you are writing the property description for a listing, watch your language!

 

Source: RealtorMag

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