Local owner of awarded creative design firm adds interactive print and digital real estate advertising to business portfolio.
LAWRENCEVILLE, GA, June 20, 2014 – The Real Estate Book®, the nation’s most established brand for marketing homes for sale, has announced a new independent distributor for the Coachella Valley, CA and Southern California desert market. The advertising vehicle offers real estate agents in over 300 markets in the U.S., Canada, and the Caribbean, highly targeted local advertising tools and nationwide market exposure via integrated marketing packages that include mobile, digital and traditional media.
“We’re really excited that Keith Goforth has stepped up to the Riverside County territory. Our client relationships have been strong there and Keith’s expertise and background in media, design, and advertising add a new dimension of options for real estate professionals in the area,” said Scott Dixon, CEO of NewPointMedia Group, publishers of The Real Estate Book®/RealEstateBook.com.
Mr. Goforth’s professional background includes: being a top performing sales and marketing professional with a 20+ year proven track record at accelerating revenue growth, market share and profitability. Bringing a unique combination of business acumen, real estate, financial expertise and common sense to produce top-line sales and bottom line results. Mr. Goforth has had extensive achievements in the full scope of B2B and B2C sales and marketing, with a natural talent for identifying and maximizing new business opportunities and enhancing business development. He is a energetic key relationship builder with a career long record of negotiating and closing high-value sales agreements with leading retailers, distributors, suppliers, agents/brokers and top key executives alike. He is a collaborative leader, trainer and team builder, producing top performing employees and teams whilst ensuring outstanding customer relations at all times.
“Today, more than ever, it’s important to really market a home to sell it quickly and for the best price,” added Rebecca Chandler, Vice President of Marketing for the brand. “The multi-media marketing tools provided by The Real Estate Book® along with Keith’s professional experience have created a powerful offering for real estate professionals and the home sellers they represent. Our clients are top agents and they look for the best. I think we’ve hit a home run here for both.”
Distributors in over 300 markets across the U.S., Canada, and the Caribbean are working closely with the local real estate community to publish homes for sale in a locally distributed homes magazine, on the web, and through mobile marketing tools like text codes and QR codes placed on sign riders in front of the home.
“I’m really looking forward to expanding the publications reach with our new mobile and online multimedia marketing offering available here locally to the real estate community, what a game changer for agents/brokers to be better able to build their brand, win more listings and sell more homes.” Goforth said.
For advertising information, contact:
Keith Goforth, Owner/Managing Editor
About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.
Rebecca Chandler, VP, Marketing
770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com
Patrick J. McGroder, VP, Market Development
NewPoint Media Group
2305 Newpoint Parkway
Lawrenceville, GA 30043
cell: 704.657.3886, pmcgroder@NewPointMediaGroup.com