By Courtney Soinski
Now more than ever, it’s rare to find someone who doesn’t have their mobile phone next to them or within reaching distance. With the help of mobile technology, people can get the answers they’re looking for in seconds. Mobile technology is all about “instant gratification” and it’s become a basic expectation in today’s fast-paced, constantly-connected world.
The same can be said when we look at the real estate industry. When potential buyers are out and about, they want answers, they want them now, and they use their mobile device to get those answers, instantly.
As we immerse ourselves in the era of mobile technology, it’s easy to see that these devices are having an effect on how we interact in the world, have relationships, and do business. We can definitely see these trends as the real estate industry embraces a new consumer: a mobile consumer.
There are three things these mobile consumers rely on:
- and access.
They not only expect to get information via mobile, but they are expecting to communicate with businesses from whom they buy a product or service.
According to the Google & Compete Home Shopper Mobile Survey, it was reported that 89% of home shoppers use mobile search at the onset of looking for a home and throughout their research. Meanwhile, 68% of are using mobile applications throughout their home search.
New home research happens on the go. In fact, 31% of home shoppers research on their mobile devices at work, 77% at their current house, 28% while waiting in line, 27% at a restaurant, and 26% at other peoples’ homes.
And, mobile is still evolving. We can expect to see many more ways of interacting with consumers will arise as we progress in technology and thriving businesses like real estate.
Real estate professionals trying to reach this target audience now have to incorporate mobile into their marketing and overall business strategy. Here are 3 easy steps to put your mobile plan in action.
- Look for a solid and stable mobile service provider that you can rely upon to be in business and up to date on technology years from now. Let them take care of keeping your mobile plan updated. That’s what you pay them to do.
- Integrate mobile into all your marketing. Include a call to action on all your advertising to text to receive more information, visit your mobile site or download your app. These types of messaging should now be on your business card, your postcards, flyers, print ads, listing presentations, billboards, etc., etc. – basically, anywhere you’d put your phone number or email address should now include a mobile call to action.
- Put your mobile plan into your listing presentation. Chances are, your seller now expect it.
Need more information on creating a mobile marketing plan? Contact your local Real Estate Book representative.