By Rebecca Chandler
Putting together a budget and a business plan for the coming year can be daunting, but with these five essentials, you can make sure your marketing plan is on track.
1. Don't rely solely on search results for traffic to your website.
Optimizing your site for search engine optimization (SEO) and spending money on search engine marketing (SEM) are good tactics for driving traffic, but your overall strategy should include advertising your web (and mobile) sites offline. Interrupt the day of your target prospect on the real streets of your real town with your url and you'll drive more local traffic to your site. Local printed real estate magazines, direct mail, display ads, even your brochures and business cards - all reach your prospects offline and drive the to your site.
2. Fully leverage mobile marketing this year.
Consumers this year will spend more time on their phones than watching TV or surfing on their laptop and mobile screens become the primary screen for accessing digital content. Make sure your own website is optimized for mobile. Do you have your own app? Text code lead generation? GPS enabled yard signs? The mobile evolution is here. Joining is not optional anymore.
3. Market your brand, not just your listings.
The problem with using only your listings for lead generation is that, as they sell, you have less exposure, and fewer leads. Buyers and sellers looking for an agent to represent them are looking at more than your listings. They want to know that you are knowledgeable, professional, and trustworthy. A listing on an aggregate site does not convey those things. Your brand needs a professional local marketing campaign to stay in front of local buyers and sellers - and strong branding paves the way to successful lead generation.
4. Make your sellers happy happy happy.
Happy clients become an extension of your marketing message. They tell their friends and neighbors, post on social media, and their endorsements are vital. Make sure they are overwhelmed by providing more than anyone else. Professional photography, staging, local advertising, mobile marketing, and great service will make your sellers sing your praises - to a new set of clients.
5. Look for a trusted marketing partner.
Looking for a bundled marketing package from a professional real estate marketing company will not only save you time, but also money. Packages from The Real Estate Book include local print, wide web exposure, personally branded mobile tools, out of market reach, tracking tools and more. Scheduling a consultation with your local representative is a good way to get 2015 off to a great start!