By Courtney Soinski
Uber, the $41 billion ride hailing company has made huge waves in the travel and transportation business through their online portal and mobile app, but their latest launch may surprise you.
According to Business Insider, Uber just launched Momentum, a quarterly print magazine. Launching in Boston, New York City, Chicago, Ohio, Oklahoma and San Francisco, Uber’s targeted publication helps the company connect with its drivers featuring stories like finding great places to eat on the go and promoting its new loyalty program.
Even in today’s digital age, more big brands are showing a renewed interest in print to help them connect to their audience and stand out among the increasingly crowded digital space. J.C. Penney recently re-engaged with its catalog roots. Online food site, Allrecipes.com has seen their magazine grow in a little over a year to over a million print circulation with the added bonus of a big jump in site visits and app downloads.
What did they learn from this? Printed magazines connect with their users offline, and create new engagements online. This proves time and time again to be successful.
Stats actually indicate that more people are reading magazines than just a few years ago. There’s still a fortune being spent online, but there’s also a lot of smart money being spent on magazines, with annual paid subscription revenue of nearly $7 million. (Source: The Statistics Portal)
Real estate magazines are no different. Home sellers use local print in their research phase and therefore, expect their home to be advertised locally in print. Many demand it.
Even though homebuyers search online for homes, they don’t abandon local print magazines when researching not only the market, but also the agent to represent them.
Did you know that magazines outperform other media outlets in driving strong purchase consideration and intent to buy a home? It is very common for the consumer purchase process to start in print – In fact, magazines rank No. 1 at influencing consumers to continue their search online, according to the BIGresearch Simultaneous Media Usage Study. (Source: 10 Reasons to Advertise in Print Media)
Mobile marketing should not be overlooked, either. There are hundreds of studies that point to the continuing reliance on mobile technology in our daily lives. Interestingly enough, the National Association of REALTORS® 2014 Profile of Home Buyers and Sellers indicated that half of homebuyers searched for a home on a mobile device. As they look at your listing in a Real Estate Book magazine, the buyer can text a lead generation code on their mobile phone to see more photos, information and pricing. In the meantime, you get their phone number to follow up.
Today’s consumers live in a world with multiple channels and real estate is no different. As a real estate expert, make sure your marketing takes advantage of every medium. Home sellers and homebuyers are looking for you everywhere. Make sure they find you there.
Want to learn more? Contact your local Real Estate Book representative today. Go to Store.RealEstateBook.com to find yours.