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Residents are Staying Local, and So Should Your Marketing

By NPMGAdmin

by Courtney Soinski

Do you see yourself as the type of person who moves around a lot? Or, are you still living in the same state where you were born and raised? The truth is, most people living in the United States have remained in their local area, according to Census microdata obtained from ipums.org at the University of Minnesota Population Center.

Take a look at the map below. This shows the percentage of the population in each state who have kept their home local. Each shape represents where the people living in a state were born.

Screenshot 2015-03-26 11.27.02 nytimes.com

Read more - Mapping Migration in the United States

In Louisiana, for example, 79% of the population still lives there. That means nearly 4 out of 5 residents were born in the state, which has stayed consistent over the past decade.

See how your state ranks.

When residents are THIS local, your marketing should be local, too. Once you’ve defined the geographic profile of your target audience, you can use this information both offline and online by placing advertising on the real streets of those locations. That may mean a billboard, a direct mail campaign, or a locally distributed real estate magazine, like The Real Estate Book®.


Want to learn more? Contact your local Real Estate Book representative today. Go to http://store.realestatebook.com to find yours.

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