By Jacklyn Renz
It all started in 1997 with the first modern social networking site, Six Degrees. Since then, social networks have not only become a fun option for individual users, but a necessary component for business success. So how can a real estate professional like yourself utilize social networking to increase leads, boost home sales, and enhance your professional brand? Read on for some tips.
The more people that follow your social sites, the more eyes that see your listings, thus the more potential for generated leads. A simple truth that begs the question, “How do I gain followers?” Utilize those who are already following you by offering incentives for sharing your posts, tagging their friends, and uploading their successes with you to their own feeds. A whopping 92% of people turn to trusted friends and colleagues for referrals, which means that your past clients are potential brand advocates on their social networks.
If you haven’t already, be sure to upkeep your Facebook and LinkedIn pages with relevant content. Try laying out a content calendar every week or two to keep yourself on track for posts. Your content should be relevant for those you are trying to attract. Keep an eye on the length, too. Often times, infographics, step-by-step guides, and information rich in pictures will all get your posts shared. We see simple is better on social networking sites, holding the attention of the quick skimmer and the in-depth reader alike.
Specific to home sales, each time you have a new listing, share it on your Facebook page, Twitter, and Instagram with posts featuring the most attractive or unique qualities of the home. Encourage sharing and stay on top of any tags or comments about the listing. Speaking of comments, the wonderfully powerful and unique thing about social networks is the conversation! Be positive and quick to respond. Also, like a fly on the wall, skim other business social network pages to see what works for them and what people are saying. On top of all of these tools, Vimeo and YouTube are attractive choices for videos of listings, drawing in those who prefer to watch the first view of a home.
As with anything having to do with your brand, stay professional regardless of the platform. The first time a contact views your social media site, whether it be Google+, Facebook, or Twitter, they instantaneously make an impression of your capability to help them. Use well-designed logos, professional quality pictures, and tailor all content to your audience. Since all content is representative of your business and can be easily scrutinized, verify the validity of your sources and scour posts for grammar correctness. Link everything together, providing your personal website information on social network sites and vice versa.
Don’t become overwhelmed. Choose just one or two networks to represent yourself until you are pitch perfect at maintaining, and then add on more. The world of social networking is full of possibilities, and we have barely scratched the surface here.
Sources: smallbiztrends.com, forbes.com