When you’re sourcing clients for your real estate business, it can be hard to convert prospects into customers. That’s nothing new. The Online Marketing Institute reports that on average, marketers make seven to 13 marketing touches to get a single lead to pass...
For the real estate industry, 2018 was quite the ride. The year began with record low mortgage rates and high home prices. It was fully a seller's market. Then at the end of the year, the real estate market started to shift. Rates rose to higher than they'd been in...
In your real estate training, you're always encouraged to ask clients lots of questions – and rightly so. Questions tell people that you're focused on their needs and interested in what they have to say. What educators often fail to mention is that not all questions...
Building your own real estate business can feel a lot like driving across the country with a dead GPS. You knew basically where you were going when you set out, but now you're in totally new territory and no one's around to point the way. New entrepreneurs in...
Slow market growth is what separates successful agents from those who consistently remain stagnant. It’s much easier to move houses when business is booming, but in those slower periods, you really have to innovate. Of course, when the market takes a downturn,...
From the first time you googled “houses for sale,” you knew that you'd eventually have to apply for a mortgage. Then you googled “mortgage” and found out how much more there is to mortgages than meets the eye. There are private loans and government-assisted loans,...
It's easy to think of open houses as being all about selling a particular property, but real estate marketing is an ongoing effort. A well-run open house can work to your advantage by bringing potential clients directly to you. Lots of people will walk through a house...
Thinking of selling your house? There's a new buyer in town, and it's an algorithm. What are “iBuyers,” exactly, and what do they mean for you? Is it a good idea to take the human element out of selling your home in favor of letting a computer crunch the...
You’ve successfully navigated the intricacies of the home buying process, from deciding what kind of neighborhood you want to live in to getting approved for your mortgage. After taking a tour, picking a desired property, and agreeing on a sale price, it’s time to...
Real estate can be a tough business to build a clientele in. Like a fine Swiss watch, a real estate business does a simple task but requires a lot of moving parts to do it well. To thrive, real estate agents need social graces and industry know-how. If you're buying...
As the marketing experts say, content is king. It's effective, it's cost-efficient, and most importantly, prospects find it interesting. Just look at the facts: Content generates three times more potential clients than outbound ads and costs 62 percent less. It...
Finding and converting new prospects is critical for agents who want to find success in the real estate industry. There are many ways to do this, but often, the best strategies are the simple ones. Read on for seven strategies that you can use to find and convert...