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The Real Estate Book Blog

Putting Your House on the Market

We get it – selling your home is intimidating, not to mention emotional. One of the most difficult parts is getting ready to put it on the market.[…]

Branding for Real Estate Agents: Focus on the Why

Although people talk about the real estate industry as though it were a unified thing, the reality is that real estate agents are individuals that[…]

First Time Home Buyers: Everything You Need to Know

Buying a new home can be equal parts exhilarating and stressful, especially for first time home buyers. As if the actual move wasn’t hard enough,[…]

How to Convert Prospects Using Common Sense: Tips for Real Estate Agents

According to Jeremy Smith, one of the industry thought leaders in conversion rate optimization, “Every aspect of marketing is entirely useless unless[…]

How Real Estate Agents Can Find New Prospects and Convert Them

Finding and converting new prospects is critical for agents who want to find success in the real estate industry. There are many ways to do this, but[…]

How to Leverage Content for Social Media: A Guide for Real Estate Agents

As the marketing experts say, content is king. It's effective, it's cost-efficient, and most importantly, prospects find it interesting. Just look at[…]

Learning From the Best: What Top Real Estate Agents are Doing and Why

Real estate can be a tough business to build a clientele in. Like a fine Swiss watch, a real estate business does a simple task but requires a lot of[…]

The Home Inspection Process: What Buyers Need to Know

You’ve successfully navigated the intricacies of the home buying process, from deciding what kind of neighborhood you want to live in to getting[…]

The iBuyer Trend and Why You Should Avoid It

Thinking of selling your house? There's a new buyer in town, and it's an algorithm. 

Real Estate Marketing Tips: How to Leverage Your Open Houses to Build Your Client Base

It's easy to think of open houses as being all about selling a particular property, but real estate marketing is an ongoing effort. A well-run open[…]

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