According to Jeremy Smith, one of the industry thought leaders in conversion rate optimization, “Every aspect of marketing is entirely useless unless it produces conversions.” It sounds harsh at first, but like many hard truths, it becomes freeing the more you think...
Buying a new home can be equal parts exhilarating and stressful, especially for first time home buyers. As if the actual move wasn’t hard enough, there are many decisions that have to be made early in the process that will determine how smoothly it will all go, from...
Although people talk about the real estate industry as though it were a unified thing, the reality is that real estate agents are individuals that approach their work in unique ways. When real estate agents engage in branding, it's a highly personal exercise. ...
We get it – selling your home is intimidating, not to mention emotional. One of the most difficult parts is getting ready to put it on the market. There are the financial considerations, like what you should list as an asking price and how low you're willing to go....
Be smart about your thermostat. The Department of Energy recommends keeping the thermostat at 68 degrees Fahrenheit while you’re awake and at home, and lower when you’re asleep or away. How low you go depends on what’s right for your family and your health. During...
Americans overwhelmingly believe owning a home is a good financial decision and a majority of renters say home ownership is one of their highest priorities for the future, according to a survey by the National Association of REALTORS®. The 2013 National Housing...
Take a drive around your neighborhood and chances are those solar panels that once seemed so futuristic are becoming a pretty common site. But, even if you’re not ready to make the plunge to full-out solar power (and pay the price that panels cost), here are four ways...
The digital world is vast, and it seems like we’re always connected to it. But when you want to reach as wide an audience as possible, it’s important not to overlook one of the most straightforward and consistently cost-efficient methods of attracting new clients:...
One of your home’s most noticeable design elements is actually right under your feet. Whether you realize or not, your choice for flooring has a critical impact on the entire look and feel of every room in the house. And with the new year, it’s time for you to look at...
Year after year, many homeowners find themselves surprised when their first heating bill arrives. Now that colder weather has arrived, it’s time to find some ways to stay warm while saving money. The frugal-minded tend to turn to extra blankets and multiple layers in...