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Listing Presentations: Leaving a Lasting Impression

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You know that old saying, “You only have once chance to make a first impression”? It could not be truer in the real estate market. With competition in the marketplace being fierce, it’s critical that you make a lasting first impression on prospects.

During a listing presentation, you convey your local market expertise, but you must ensure prospective clients value your opinion above all others. Leaving behind an incredible, comprehensive report can be the difference between getting the listing and losing it to a competitor.

To create an impressive report, here are a few key elements that should be included:

Current and Accurate Information

Clients are not concerned with what the market did a year or two ago, unless it is in comparison to today. They want to know what the market looks like currently, and even where it appears to be headed. The same can be says for school and flood zones; people want to see the boundaries of today, not twelve months ago. And most importantly, this data needs to be accurate. All too often agents unknowingly create reports with incorrect information.

Photos

Everyone likes pictures. Whether of a lush backyard, a remodeled kitchen, or even an old needing a facelift, people like to see how their property compares in pictures, not just in the number of bedrooms, square footage or lot size. A photo can leave an imprint in the mind and illicit emotions; photos can be key to a decision.

Easy-to-understand Data

We all know that data can be overwhelming. Percentage of the average list price vs. sales price? This can be too much for some clients to comprehend; yet it paints a picture that is important for them to understand. As with pictures giving a clear representation of the property, charts and graphs can do that with data. Sometimes it just takes a line graph showing an increase for clients to grasp otherwise challenging data.

Your Marketing Plan for Their Home

The number one thing sellers want from an agent is to market their home.* Anyone and everyone will put the home in the MLS and on free listing sites, but showing how you will advertise the home above and beyond that should be part of your listing presentation. A local real estate magazine, a mobile site, a yard sign with a text code, brochures, and mailings – Include these things in your listing presentation and you will win more sellers.

*2014 National Association of REALTORS® 2014 Profile of Home Buyers and Seller

Your Own Personal Branding

Ultimately, an effective report is branded to both the agent and the broker. Clients should never have to guess who provided them with such a remarkable report. From an agent photo, to contact information, to a broker logo, proper branding can make the difference between a phone call and the recycle bin.

Now that we know the key elements for an effective report, let’s look at the best way to create one that is inclusive of all the elements. Agents have many options for creating reports: the MLS, a CMA program, Leads Activity Results (LAR), and many more. The key is finding a source that contains each of the elements above. The MLS is a great source for current and accurate listing information, comps and photos. A specialized CMA program gives agents the ability to easily adjust the comps, list price and information like seller’s proceeds. The Leads Activities and Results Dashboard, when advertising with The Real Estate Book, allows REALTORS® to view, track, measure and update the status of generated leads.

Regardless of the platform you choose to create your report, by including providing current, accurate and easy-to-understand data along with pictures and your branding, you more likely to secure your next listing.

Want to learn more about marketing your brand? Go to Store.RealEstateBook.com to contact your local Real Estate Book representative.

Reprinted with permission from RISMedia. ©2015. All rights reserved.

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Home Design in the Lap of Luxury

by Courtney Soinski

Designing your home for lavish living may not be as hard as you think. In fact, you’ll come to see that by the end of this article, you’ll be able to turn a boring living room or bedroom into a luxury retreat.

There are so many expert design ideas out there, so it’s easy to become overwhelmed. To make it easier on you, the homeowner, we have compiled a list of our top favorite ideas and projects to turn your home into the lap of luxury.

Here are some top expert decorating ideas for your next home project:

emilywheeler.wordpress.com

emilywheeler.wordpress.com

1. Haute Headboards

Utilizing luxurious fabric and fine details on your bed’s headboard will set it apart from all the rest. Whether is a specialized construction or custom upholstery, your headboard is the finishing touch in the bedroom by bringing all design elements together.

residencestyle.com

residencestyle.com

2. Serene Window Seat

Adding or sprucing up the window seat in your home is a great way to add some elegance. Remember to keep it simple when it comes to color by sticking with shades of ivory or various monochromatic hues. You can also drape curtains framed by crown molding for a dramatic effect.

HGTV.com

HGTV.com

3. Sophisticated Storage

When it comes to storing your belongings, the most important thing to remember is to keep them hidden. If you don’t have enough closet space, an nice piece of furniture like an armoire or dresser will do the trick.

HGTV.com

HGTV.com

4. Luxurious Lighting

Whether you have pretty sconces in the bedroom, contemporary pendant fixtures in the living room, or a glamorous chandelier in the dining room, these lovely accents will brighten up your home in the most luxurious way.

 

BrazilianKoaFlooring.com

BrazilianKoaFlooring.com

5. Fabulous Flooring

Although accents do hold high importance in decorating the most luxurious home, don’t forget about what’s under your guest’s feet! From all types of hardwood like Eucalyptus and Koa Hardwood, to tile flooring and area rugs, there are many options for you to choose from. Which one is right for your home’s style?

 

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Outdoor Curb Appeal to Boost Your Home’s Value

by Courtney Soinski

With all the constant information that is thrown at us on a daily basis through social media networking channels like Facebook, Twitter and Pinterest, it can be difficult to decipher what’s really trending in real estate and outdoor home design. At the end of the day, you want to choose what is right for your home.

When it comes to selling your home, it’s now more important than ever to focus on ways to add value and design appeal to your home’s exterior. An impressive outdoor living space will resonate with home shoppers.

According to Niki Decker, real estate expert and creator of “National Curb Appeal Month”, potential home buyers make a “street decision” in less than 12 seconds on whether or not to view a home that’s for sale. So, it’s easy to understand the importance of curb appeal on making a good first impression.

After researching these trends, here are top ways to boost your home’s value through outdoor curb appeal.

flickr.com

flickr.com

Bright flowers will bring more buyers.

When you have a well kept and maintained lawn that creates sharp contrast with colorful flowers, it’s much more likely that the buyer will want to see what’s inside. As you mow the lawn, remember that keeping grass longer will keep it lush and even helps get those pesky patches filled in.

 

countryliving.com

countryliving.com

It all starts at the front door. 

Your yard isn’t the only thing you should be paying attention to when boosting curb appeal. It’s time to make a statement with your front door. Consider options with decorative glass access and stunning sidelights to add more natural lights while maintaining a sense of style and privacy.

 

designfluff.blogspot.com

designfluff.blogspot.com

Think outside the design box.

For impressive curb appeal, don’t feel like you have to stick to the confines of a square, which used to be very common in designing outdoor spaces. Design outside the box by making improvements such as a deck with multiple levels or even curves, pergolas, cantilevers, or anything that will create three-dimensional interest in your yard.

findinghomeonline.com

findinghomeonline.com

Bring the indoors out.

In recent years, more and more homeowners are breaking the barriers between the interior and exterior of their home. This includes the addition of new features and trends such as outdoor kitchens, dining nooks and railing with decorative balusters that are similar to what you would find inside the house.

 

domainehome.com

domainehome.com

Add pops of color with plants.

A great way to catch the eyes of new home buyers is by using plants to frame the front door or incorporating them on the front patio. Also, don’t be afraid to use all sorts of colors and sizes, as this will add visual interest. You can even go a step further by planting flowerbeds along driveways and walkways, giving buyers a softer, more inviting feel.

Whether you’re a home buyer or seller, everyone wants a house that looks great from the curb. Follow these tips to enhance your home’s appearance for a quick sell!

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