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How to Write Captivating Copy for Lead-Getting Listings

by Courtney Soinski



Are you constantly trying to come up with new ways to get more leads? Believe it or not, attention-grabbing and well-written advertising copy makes a huge difference for your listings and how they reach consumers. According to professional sales coach and broker, John D. Mayfield, remember this acronym phrase: “G.E.T. C.A.L.L.S.”

G: Grab the Reader’s Attention

This is, in my opinion, one of the hardest parts about writing successful advertising copy. You want the very first sentence of your ad listing to be bold and attention grabbing. It will pull that potential homebuyer in, and hopefully, it will give them enough curiosity to read on.

E: Entice the Reader with Information

Instead of listing basic information about the home, use words that will paint a picture. That way, the consumer can actually visualize the kitchen, flooring, windows, master bathroom, or whichever element you’re choosing to describe.

T: Truth in Advertising

In your listing’s advertising copy, be sure you stay completely truthful. If you misrepresent or exaggerate when writing about the property, you will give them the wrong idea. You don’t want consumers to feel they were misinformed, especially if they decide to come visit the property and find out that it wasn’t what they were expecting. That’s a total turn-off.



C: Close the Sale

Don’t be afraid to ask for a consumer’s business in your listing. This can be something as simple as telling them to contact you for more information about your services or to schedule a private showing. If you advertise on RealEstateBook.com, you can even create a virtual tour for consumers to view. If they request more information on our site, we will send them an email lead with the property and agent information, and you will receive an email with their contact information.

A: Ask the Seller What They’ll Miss About Their Home

This may be something you’ve never thought about, but it can really work. When you think about what you would miss about your own home, they will most likely be the absolute best features. Include it in the ad copy. After all, who better to ask than the resident?



L: List Key Features

In this section, make sure you point out key aspects about the property that consumer would whole-heartedly want to know. These features can be things like bedrooms, bathrooms, schools, location, price, central air-conditioning, or even flooring type.

L: Look at Other Ads

By taking a stroll through other successful advertisements, you’ll gain some insight on what really works. You may even become inspired in writing your own descriptions. It’s great to look at the competition, but just remember to use your own words and no copying! You might even find something you’ve never tried before.

S: Spend Time Preparing & Writing Ads

This is one of the most important pieces of advice I can give for writing advertising copy – take your time and don’t rush through it! When you think about all that you, as a real estate professional, invest in advertising and marketing your listings, it’s important that you think it through. Remember to not put it on the back burner of your to-do list, and don’t forget to proofread and check for grammar!


Source: 8 Steps to Writing Effective Advertising Copy, John D. Mayfield

Three Tips for First-Time Tax Filers



(BPT) – Unless you majored in accounting, the thought of filing your own income tax return may evoke feelings similar to your first job interview. Though understandable, this is an unfounded fear, given the simple taxes most individuals have in their early to mid-20s and the easy digital tax programs available.

“All you need to file your own tax return is a little self-confidence, the desire to get your maximum refund, and a computer or mobile device,” says TaxACT spokesperson Jessi Dolmage. “You’re well qualified to do your taxes because you’re the expert of your finances.”

Follow these tips to successfully file your taxes for the first time and every year after that.

Don’t procrastinate.
Waiting until the last minute causes undue stress, and rushing increases the potential for typos and overlooked information. While you can do your taxes in one fell swoop, it’s unnecessary. Online tax programs save as you go, so you can stop and finish at your leisure. You may reap benefits from starting early because many tax programs point out potential savings requiring action before December 31 or April 15.

Compare tax products before using them.
Read expert and user reviews. Look at the situations and tax forms each includes, as some require you to upgrade for certain forms. If you have to file a state return, compare prices. Using a mobile filing app? Choose one that also provides access to your data on a browser for convenience and peace of mind in case you lose your smartphone or tablet.

Gather all forms and documents.
Before starting your return, compile all tax forms and documents, including:

  • Form W-2 from your employer (Received by January 31)
  • Form 1099 if you’re self-employed or a contractor
  • Form 1098-E from your lender if you’ve paid student loan interest (Even if you don’t receive this form, you can still deduct interest paid.)
  • Form 1098-T for tuition paid and scholarships or grants received
  • Statements for retirement savings accounts
  • Receipts for charitable donations

After filing, keep these papers or make electronic copies to save with a copy of your return.

Reprinted with permission from RISMedia. ©2015. All rights reserved.

Top Ways to Improve Your Home for $100 or Less!

by Courtney Soinski

You may think that improving your home will deflate your wallet, but this is not always the case. To help you out, we have created a list of our top favorite home improvement projects that can be done for under $100. After all, who DOESN’T want to save money?

The Office Stylist

The Office Stylist

1. Turn a Closet into a Home Office.

This project will help you save money and will even add an extra room to your home. Just unhinge the door then remove the closet’s hanging rods and replace them with shelves. A deep shelf should be used for the desktop and place 2 shallow shelves above for storage

What you need: One 20-by-24-by-¾-inch and two 12-by-24-by-¾-inch white melamine shelves, metal standards, and shelf brackets, all by Elfa, about $95;The Container Store

This Old House

This Old House

2. Upgrade your Lighting

In your living room, make room on your end tables with matching pendant lamps on either side of the sofa.

What you need: Two Eden pendant lamps with drum-style fabric shades, about $99; CB2

This Old House

This Old House

3. Doorway Display

Create a unique look by installing a shelf above the doorway and paint it to match the trim. Add a touch of flair by displaying pottery or other types of décor.

What you need: 40-inch-long 1×6 red oak shelf and two 7-inch Classic Oak Brackets, about $32; Rockler

Progression by Design

Progression by Design


4. Boost your Windows

Did you know you can make your windows look even bigger than they actually are? Use hanging drapes at ceiling height to upsize small windows.

What you need: Pair of 108-inch Brimfield 4-in-1 Panel Drapes in Carafe, about $70; JCPenny




5. Add Stained Glass Window to your Bath

It’s no surprise that stained glass makes any bathroom look elegant. If you can’t find a window to fit perfectly, you can easily hang one from chains in front of the existing window.

What you need: eBay store Bell Antique Mall has Art Deco windows similar to shown, starting at $69; Ebay

This Old House

This Old House

6. Wall-Mount Bedside Table

You can easily install a wall-mount end table in your bedroom by using wood corbels with a slate roof shingle on top.

What you need: Two 6-inch oak Legacy hand-carved corbels, about $80; Van Dykes Restorers. 7-by-13-inch salvaged shingle, about $5; Recycling The Past – Architectural Salvage



7. Add Detail to your Bedroom

Pump up the color and detail in your bedroom (or any other room) by installing a chair rail. Then, paint the wall below a soothing color. This project is an easy and inexpensive way to improve your home.

What you need: Enough red oak Colonial-style moldings to wrap the walls of an 8-by-10-foot room, about $75; Baird Brothers


Source: This Old House

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