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New Home Trends You Should Know About in 2015

by Courtney Soinski

Is your home ready for the New Year, inside and out? As we get closer to the end of December, many of us begin to crave some sort of change or daydream about making a fresh start.

You’d be surprised how much better you’ll feel after transforming your surroundings into a fresh new look. If you’re planning on selling your home, it’s especially important that you keep it in tip-top shape and stay up to speed with new, popular home trends. You may even attract new home buyers!

Here are some of the top home remodeling trends in 2015, according to remodeling experts – Andy Lindus of Lindus Construction, Mike Blank of MBC Remodeling, and Jason Hampel of Moss Building & Design.

1. Bye-bye ceramic flooring…Hello luxury vinyl tile.

Increasingly in 2015, home owners will be using luxury vinyl tiles on their kitchen or bathroom floors instead of ceramic. This type of flooring gives a higher end look at a cheaper price.



2. More painted kitchen cabinets and less stainless steel.

You’ll begin to see painted cabinets in new kitchens along with white trim as we enter the New Year. People are also starting to move away from stainless steel appliances because they show fingerprints very easily.


3. Maintenance-free countertops.

It may be hard to believe, but granite countertops are on their way out. Although not gone completely, we will start seeing a much greater demand for high-end kitchen countertops that require little maintenance, such as soapstone, engineered stone, or zinc.




4. Cooler bathroom colors.

In the bathrooms of new trending homes, buyers are leaning more and more toward cooler colors on the wall and décor. Specifically, cool grays, green, blues and white will be popping up in remodeled bathrooms.



5. Adding “keeping room” off the kitchen.

An increasing number of residents are adding “keeping rooms” to their home’s layout. A somewhat small room located near the kitchen, it’s a great place where kids can play with their toys, or the room can even be a study or media room.



6. Bigger closets and bathrooms.

Another home design trend that you’ll see in 2015 is in the bedroom. Less money is being put into bedroom space. Rather, there is a higher demand for larger closets and bathrooms because people want to make better use of their space.




Now is the perfect time to think about redecorating your house to attract new home buyers in 2015. Just follow these top home design trends for the New Year. You’ll be glad you did!


Source: http://www.angieslist.com/articles/contractors-talk-home-remodeling-trends-2015.htm


3 Luxurious Trends in Bathroom Comfort

Main2-Bathroom_TrendsBy Sarah Kellner

Whether you are planning on adding some luxurious updates to your home in anticipation of selling, or you just bought a new home and want to maximize your comfort, bathroom upgrades are the way to go. From bath time with your kids to getting ready for work in the morning, to unwinding at the end of a long day with a hot bath, you probably spend more time in the bathroom than you realize.

The bathroom is one of those rooms that’s easy to overlook when thinking about extras. Do you have a shower curtain? Check. Bath mat, towels and toothbrush holder? Check, check and check. And a lot of the time, that’s where it stops. There are, however, a good number of upgrades you can make to turn the location of your rushed morning routine into an enjoyable place to start the day.

Here are some luxurious updates you can make to your bathroom:

Towel Warmers

One of the simplest modifications you can make to your bathroom to swap out your plain towel rack for a towel warmer rack. These electric warmers have enough room and power to warm a full set of bath, hand and face towels while using less power than the average light bulb running on 110 volts. All you have to do is mount it or place it on the floor, plug it in, and flip the switch to the “On” position when you’re ready to use it.

Towel warmer racks not only warm towels, but they can bring your clothing and blankets to a nice toasty temperature, as well. Furthermore, these handy racks also dry towels post-use, which helps eliminate smells and keep bathrooms mildew free.

Radiant Heat Floors

While ceramic and porcelain tile is attractive and easy to clean, it also gets downright chilly, especially in the winter months. Imagine waking up in the morning and instead of shuffling along the shockingly cold tile, your feet are welcomed by warmth. When you splurge on radiant heat floors for your bathroom, you can have this level of comfort and luxury whenever you wish.


In the installation process, your electrician and tile installer will work together to lay heating cables which interlace with mesh mats and sandwich between layers of thinset. Then they cover it with ceramic, porcelain or stone tile. Some heating systems even offer a programmable thermostat which will preheat the floor for you every morning before you even leave your bed.

Entertainment Systems

The bathroom is usually not the first room most people think of when they plan for high definition TVs and surround sound systems, but these devices are no longer strictly for living rooms and man caves. Today’s best bathrooms are wired for media junkies so you can watch the morning news while you shave, listen and sing along to your favorite songs while you shower, and never have to miss a minute of the big game again.

These are just a few of the luxurious updates you can make to your bathroom, raising the value for potential buyers or making your new home that much more exciting for you and your family. What are some other indulging upgrades you’ve considered?

Home Depot’s Sarah Kellner writes on bathroom décor, providing advice to homeowners and renters on accessories and storage. A wide selection of products to upgrade your bathroom, including towel warmers mentioned by Sarah, can be found at Home Depot online.



Five Essentials For Your 2015 Marketing Plan

2015-marketing-executive-resume-trendsBy Rebecca Chandler

Putting together a budget and a business plan for the coming year can be daunting, but with these five essentials, you can make sure your marketing plan is on track.

1. Don’t rely solely on search results for traffic to your website.

Optimizing your site for search engine optimization (SEO) and spending money on search engine marketing (SEM) are good tactics for driving traffic, but your overall strategy should include advertising your web (and mobile) sites offline.  Interrupt the day of your target prospect on the real streets of your real town with your url and you’ll drive more local traffic to your site.  Local printed real estate magazines, direct mail, display ads, even your brochures and business cards – all reach your prospects offline and drive the to your site.

2. Fully leverage mobile marketing this year.

Consumers this year will spend more time on their phones than watching TV or surfing on their laptop and mobile screens become the primary screen for accessing digital content.  Make sure your own website is optimized for mobile.  Do you have your own app?  Text code lead generation?  GPS enabled yard signs?  The mobile evolution is here.  Joining is not optional anymore.

3. Market your brand, not just your listings.

The problem with using only your listings for lead generation is that, as they sell, you have less exposure, and fewer leads.  Buyers and sellers looking for an agent to represent them are looking at more than your listings.  They want to know that you are knowledgeable, professional, and trustworthy.  A listing on an aggregate site does not convey those things.  Your brand needs a professional local marketing campaign to stay in front of local buyers and sellers – and strong branding paves the way to successful lead generation.

4. Make your sellers happy happy happy.

Happy clients become an extension of your marketing message.  They tell their friends and neighbors, post on social media, and their endorsements are vital.  Make sure they are overwhelmed by providing more than anyone else.  Professional photography, staging, local advertising, mobile marketing, and great service will make your sellers sing your praises – to a new set of clients.

5. Look for a trusted marketing partner.

Looking for a bundled marketing package from a professional real estate marketing company will not only save you time, but also money.  Packages from The Real Estate Book include local print, wide web exposure, personally branded mobile tools, out of market reach, tracking tools and more.  Scheduling a consultation with your local representative is a good way to get 2015 off to a great start!

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