The Real Estate Book Blog

Slow market growth is what separates successful agents from those who consistently remain stagnant.  It’s much easier to move houses when business is booming, but in those slower periods, you really have to innovate. Of course, when the market takes a downturn,...

From the first time you googled “houses for sale,” you knew that you'd eventually have to apply for a mortgage. Then you googled “mortgage” and found out how much more there is to mortgages than meets the eye. There are private loans and government-assisted loans,...

It's easy to think of open houses as being all about selling a particular property, but real estate marketing is an ongoing effort. A well-run open house can work to your advantage by bringing potential clients directly to you. Lots of people will walk through a house...

Thinking of selling your house? There's a new buyer in town, and it's an algorithm.  What are “iBuyers,” exactly, and what do they mean for you? Is it a good idea to take the human element out of selling your home in favor of letting a computer crunch the...

You’ve successfully navigated the intricacies of the home buying process, from deciding what kind of neighborhood you want to live in to getting approved for your mortgage. After taking a tour, picking a desired property, and agreeing on a sale price, it’s time to...

Real estate can be a tough business to build a clientele in. Like a fine Swiss watch, a real estate business does a simple task but requires a lot of moving parts to do it well. To thrive, real estate agents need social graces and industry know-how. If you're buying...

As the marketing experts say, content is king. It's effective, it's cost-efficient, and most importantly, prospects find it interesting. Just look at the facts: Content generates three times more potential clients than outbound ads and costs 62 percent less.   It...

Finding and converting new prospects is critical for agents who want to find success in the real estate industry. There are many ways to do this, but often, the best strategies are the simple ones. Read on for seven strategies that you can use to find and convert...

According to Jeremy Smith, one of the industry thought leaders in conversion rate optimization, “Every aspect of marketing is entirely useless unless it produces conversions.” It sounds harsh at first, but like many hard truths, it becomes freeing the more you think...

Buying a new home can be equal parts exhilarating and stressful, especially for first time home buyers. As if the actual move wasn’t hard enough, there are many decisions that have to be made early in the process that will determine how smoothly it will all go, from...

Although people talk about the real estate industry as though it were a unified thing, the reality is that real estate agents are individuals that approach their work in unique ways. When real estate agents engage in branding, it's a highly personal exercise. ...

We get it – selling your home is intimidating, not to mention emotional. One of the most difficult parts is getting ready to put it on the market. There are the financial considerations, like what you should list as an asking price and how low you're willing to go....

Be smart about your thermostat. The Department of Energy recommends keeping the thermostat at 68 degrees Fahrenheit while you’re awake and at home, and lower when you’re asleep or away. How low you go depends on what’s right for your family and your health. During...

Americans overwhelmingly believe owning a home is a good financial decision and a majority of renters say home ownership is one of their highest priorities for the future, according to a survey by the National Association of REALTORS®. The 2013 National Housing...

Take a drive around your neighborhood and chances are those solar panels that once seemed so futuristic are becoming a pretty common site. But, even if you’re not ready to make the plunge to full-out solar power (and pay the price that panels cost), here are four ways...

The digital world is vast, and it seems like we’re always connected to it. But when you want to reach as wide an audience as possible, it’s important not to overlook one of the most straightforward and consistently cost-efficient methods of attracting new clients:...